Comments for Tangible Words

Comment on Do Commercials Sell or Just Interrupt? by Email Marketing Does Work, It's Just Poorly Done by Many People - Tangible Words

Email Marketing Does Work, It's Just Poorly Done by Many People - Tangible Words — Wed, 12 Jun 2013 13:20:34 +0000

[...] week free e-course that has exercises to help them figure out how to better engage their customers (rather than shove themselves in front with meaningless marketing spew). We make this really clear when customers sign up and we only send them a letter once a [...]

Comment on E-newsletter: do you know the anti-spam laws? by Email Marketing Does Work, It's Just Poorly Done by Many People - Tangible Words

Email Marketing Does Work, It's Just Poorly Done by Many People - Tangible Words — Wed, 12 Jun 2013 13:20:19 +0000

[...] email marketing DOES work, it’s just being POORLY DONE by so many people. However, if you follow Canada’s Anti-Spam laws and focus your content on WII.FM, and you have a Content Strategy for your Email Marketing you [...]

Comment on Do Commercials Sell or Just Interrupt? by Andrew Healey

Andrew Healey — Tue, 11 Jun 2013 21:36:29 +0000

I feel your frustration. I would say that unfortunately those YouTube ads do work. I think the frustration kind of cements the message into your brain for when you actually need what they have to offer. However, I don’t believe it’s the best way. Non-interrupting marketing, like blogs, case studies and informative videos are much better. Why? Because they provide information when the consumer wants it and, most of all, they don’t annoy them.

Comment on Protect your business blog from blog spam attacks by The content marketing appeal - do commercials still serve a purpose? - Tangible Words

Fri, 07 Jun 2013 13:45:16 +0000

[...] think in the Comments below (and No, we won’t be gathering your email to throw you onto some spammy list if you do, that would be against Canada’s Anti-Spam [...]

Comment on Keyword Series #2: Choosing Keywords for Your Business by The content marketing appeal - do commercials still serve a purpose? - Tangible Words

Fri, 07 Jun 2013 13:45:01 +0000

[...] Keywords are a slippery slope. You have to know your industry, avoid the competitive key terms, understand your synonyms and still manage to integrate these key terms into your website with a degree of frequency. That’s why we’ve always been a proponent of business blogging, so you can work your keywords through the valuable content you provide (so that it is natural of course and doesn’t interfere with online reading of your message). [...]

Comment on You, too, can attract more customers in 20 seconds by Do Commercials Sell or Just Interrupt? - Tangible Words

Do Commercials Sell or Just Interrupt? - Tangible Words — Wed, 05 Jun 2013 13:20:59 +0000

[...] in your face unexpectedly? And if so, which? How come? Or do you think TV commercials show us, 20 seconds can create a “punchy”, valuable marketing [...]

Comment on So you’re going to be a BNI Mentor? by Increase Your Direct Mail Marketing Campaign Response Rates in 2013

Increase Your Direct Mail Marketing Campaign Response Rates in 2013 — Tue, 04 Jun 2013 11:32:18 +0000

[...] alienated or confused. The best bit of advice I can give on this matter is too find yourself a fabulous copywriter as this will make or break your mailer – fact! Being in the Direct Mailing sector for over 24 [...]

Comment on How To Stay On Top of Your Online Content Writing This Year by Are You Comfortable Seeing an Online Conversation and Contributing To It Without a Content Strategy? - Tangible Words

Thu, 30 May 2013 13:13:31 +0000

[...] to jump in and get involved without a Content Strategy for how they will use the tool. But having a content strategy will definitely give you more courage for posting your [...]

Comment on Content Marketing Series: ‘to be evil in an SEO context’ by Google Penguin 2.0: to Help Users Find the Content They Need - Tangible Words

Google Penguin 2.0: to Help Users Find the Content They Need - Tangible Words — Mon, 27 May 2013 13:07:31 +0000

[...] This is completely in-line with Google’s motto “don’t be evil“. [...]

Comment on What is the difference between a feature and a benefit? by Separate Your Target Audiences to Help Prospects Make a Purchase - Tangible Words

Tue, 21 May 2013 13:31:27 +0000

[...] What is the difference between a feature and benefit? [...]