Learn More About the Team.
How you write to your target audience online is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you respect their time. You can give more content than you can in brochures. Brochures must focus on a more streamlined message. Instead of giving the reader access to all ...
Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you? Unfortunately, the term “testimonial” tends to connote (disdainfully, for some audiences) an image of a preacher thumping some holy writ text and declaring evidence for his deity. That’s not the kind of testimonial I mean. Testimonials should be ...
Been wondering about how to get started—and make the most of—Wordpress for your business blog or website? Wordpress is a CMS (Content Management System) letting you publish freely so you can update content and features as easily as you would on Microsoft Word. Everyone keeps talking about Wordpress because it’s the #1 Free Online Blogging and Website Software. This full day workshop will save you the time it ...
How well does your website content promote your company? 79% of people who want your service, are using the Internet to judge you. If you’re acutely aware that the flaws in your website are worse than a divet-filled golf green, it’s time to think about redeveloping your website design—and your website content. To minimize the “gap”, consider an internal team-meeting, or an external professional consulting service to help ...
March 21st, 2012: "How to Improve Your Website Content and Build Your Business' workshop - Markham - 1pm to 5pm; Hwy 7 and Warden. -Register Now. Here’s a workshop to help you transform your website into a powerful sales tool. You’ll learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, discover how to share your expertise, and get feedback on your writing ...
Today I received either a personal or a generic email--I couldn't tell. If it had totally convinced me that it was personal, I would have taken their call to action (which was to join a certain Linked In group). As I wasn't convinced that the content was addressed uniquely to me (and therefore unconvinced that the person was interested in an actual relationship with me) I did my own call ...
Your website content isn't just about your homepage...
The easier way to get your ideas on paper, and the faster way to sell more.
Top 3 things you have to think about when writing online and for business writing.
Copywriting helps your business get where you want to be--faster.