50% of business networkers come home with your business card and look at your website.
You can imagine what it’s like. You might want to know more, or you could be looking for something to write in your “follow up” email. Either way, you’re likely to start getting to know another business by looking at their business website.
Effectively, your business website is the face of your business when you’re not around.
If you’re taking the time to make up your appearance everyday, it doesn’t make sense to be ashamed of your website.
So the question is, what features of your website are working? Are there are parts of your website you’d like to change? Did you spend money on a graphic artist and a web developer and quickly ‘throw up’ the content yourself?
There’s an important difference between the terms “content” and “copy”. Sure, as the business owner, you supply the content of your business–you know your business best. Website copy is a refined, reader-friendly version of your business content. So you can express yourself to your best customer on every visit–with pride.
When you want to improve your 20 second company infomercial (commonly called your ‘elevator pitch’), one of the tips is to have a variety of leading sentences. Put simply, this means that you don’t start your infomercial the same way every time.
Have you ever wondered why you have a hard time remembering somebody’s name? In Attract More Customers in 20 Seconds I suggested that listening to people start their with “Hi, I’m…” is dull to any audience. We stop listening when we hear the same thing over and over which means your infomercial will lose it’s impact.
Even fellow networkers (who support your business) will only listen to what is interesting to them. You have to be able to stop every potential customer in their tracks and explain how your business gives them what they want. Most people hire copywriters for this, but if like me you’re a fan of DIY, here are 3 ways you can make sure that in a room of business networkers, your infomercial still has an impact.
To better illustrate my point, I’ll give you an example with a person selling happiness. (Imagine a life coach, a physiotherapist, a naturopath–anyone in the health and wellbeing professions are selling happiness; they make people feel better).
A slight change to the way your business infomerical begins can have a profound impact. Audiences will want to listen because they think, “Ah, here’s something NEW! I need to know about this!”
Note that none of the three introductions start with “Hi, I’m…”. And, every company representative will have something unique to say. Plus, you won’t fall into the trap of sounding exactly like the person who spoke before you, dimming audience attention.
This is just another way to ensure your business networking is efficient and productive.