Improve your business pitch’s impact from the start

When you want to improve your 20 second company infomercial (commonly called your 'elevator pitch'), one of the tips is to have a variety of leading sentences. Put simply, this means that you don't start your infomercial the same way every time. Have you ever wondered why you have a hard time remembering somebody's name? In Attract More Customers in 20 Seconds I suggested that listening to people start their with "Hi, ...

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