Sales & Online Content Marketing: I was recently asked this question…
Today I received either a personal or a generic email--I couldn't tell. If it had totally convinced me that it was personal, I would have taken their call to action (which was to join a certain Linked In group). As I wasn't convinced that the content was addressed uniquely to me (and therefore unconvinced that the person was interested in an actual relationship with me) I did my own call ...