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How you write to your target audience online is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you respect their time. You can give more content than you can in brochures. Brochures must focus on a more streamlined message. Instead of giving the reader access to all ...
June 21st, 2012: "Building an Effective Business Blog" - CFDC, Bancroft, Ontario: 9am - 3pm *Workshop fee is $50 dollars (before June 6th) or Regularly $65; includes lunch Register your spot. Finally, a full day workshop to investigate what blogging can do for your business. Don’t expect theory alone: you’ll figure out what to write your business blog about, and implement key techniques for writing online. Leave with a blogging content ...
With more than 25 pages to write and a looming deadline for a new website, here's what bugged Quantec Geoscience about their old website. "First we wrote the content in-house, and now it's time for content that suits our professional image." BEFORE the ideas on the website were too complex and didn't suit online reading. The text needed to be organised and explained simply to help both technical and non-technical prospects ...
As a website copywriter in Toronto, Canada and Melbourne, Australia, we go through hundreds of websites a month. Content writing is essential for a business to build rapport with clients online. One question businesses always ask us during our business workshops and when writing for them, is what does a good website look like using our knowledge of copywriting techniques? So we have decided to start reviewing good websites in ...
You hope your 'call to action' to start a relationship with your prospects, but does it? 'Call To Action" Mistakes you might be making...
There's an opportunity for you to get into online content. But who has time to sit there and write 'draft after draft'? Learn more about how copywriting can help you.
Learn the difference between business' features and benefits for your business.