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If your business is online, then you will have heard the term 'Web 2.0'. The important question: is your business Web 2.0? What is Web 2.0? In the past, most people put up a website, and then leave it static for years and years. There were very few changes made on the content and very little interaction with online readers. With Web 2.0, everything online needs to be interactive, unique and fresh. No ...
If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about keywords, getting a better 'Google ranking', and what we specialize in is content. Unique Content with Keywords embedded is key for Organic SEO rankings With Google changing their algorithm again, confirming the importance of ...
Is your business on Twitter, Facebook, LinkedIn, Google+. But the question really is, 'where do I find time to be actively using social media sites and what are the benefits?' Some of you may think that social media is really for the youth but in fact, the general age of people on most of these sites is over 35. They have also made it very easy for businesses to create ...
Writing online content consistently is one website copywriting technique you should pay attention to. Many small and medium businesses are now using a business blog to add this content. However how do you make sure it is being done? An Editorial Calendar for Your Business Blog is Essential We have just been working on continuing our editorial calendar and it occurred to me the importance of this activity for all ...
Make an informed choice, and have a plan, before you invest anything into social media.
So you don't care about the next big social media trend -- you will when you see what you can do in Google+.
There's an opportunity for you to get into online content. But who has time to sit there and write 'draft after draft'? Learn more about how copywriting can help you.
Improving your online video social media marketing success-- inspirational strategies link.
Easy things to do to personalise your twitter webpage. The importance of using twitter in your business.