tangible words Archives - Tangible Words

3 Things Holding Businesses Back from Doing Content Marketing

I was just reading, "11 Strategies To Massively Grow Your Network Marketing Business": http://ericmclaughlin.net/strategies-to-massively-grow-your-network-marketing-business, which was a link on my WBN Ottawa LinkedIn Group digest email this morning. I'm not technically a Network Marketer in it's definitive sense, but I try to listen to what advice this industry disseminates because network marketers are keen on some things that are very important to me and my clients: sales, content ...

Separate Your Target Audiences to Help Prospects Make a Purchase

In sales, you always want to match your product or service's emotional benefits with motivations of your target audience. One of the biggest problems we see small businesses having when they try to re-write their website content is that they don't realise they actually have multiple target audiences, and they try to use the same emotions to appeal to each slice of the whole audience pie. The cost of not ...

Rural Small Business and Content Marketing

In this video, Alysha talks about the usefulness of content marketing for rural small businesses.

A Note from Vicky: The video's images are actually of the view from Tangible Word's "Writing Room!")

Organise Your Posts & Encourage Readers To Find Details They Seek

In the last post, we discussed using posts not pages to make your website more customer friendly. Here Are 3 Ways To Organise Your Posts & Encourage Readers To Find Details They Seek 1) Categories indicate to which genre your posts belong. For instance, if you’re not blogging for business, you may see a topic about “Using WordPress Posts vs Pages” and feel interested. Perhaps you’re just about to start ...

Use Posts Not Pages To Make Your Website More Customer-Friendly

Busy website page menus can be intimidating to visitors on your website who are often trying to figure out where they should look first. WordPress Content Management Software (CMS) offers a handy solution. WordPress comes with built-in business “blog” functionality – and it doesn’t mean you have to write something every day (or even write content frequently). If you saw our Content Marketing article in GeoExpro in February 2013 , you’ll ...

Review of a Good E-Newsletter – Copywriting and Content Marketing: Baby Center

Content Marketing is essential to your business. Your business website must speak to your clients (WII.FM), be interactive (interlinks), and help them skim through easily (headlines), as this is what they will do when reading online. This is all done with copywriting. Is your website content grabbing all the business you can? What Online content must appear on your company website? We have discussed Good Websites and what to ...

How To Stay On Top of Your Online Content Writing This Year

Search Engines want up-to-date, frequent, quality content, but how do you keep up? Go through this checklist to make sure you are spending your time on the right things. Before re-writing your website content, create a storyboard to avoid redundancies. If you are redesigning your website, don't forget the content must work with the design. Are you communicating your timeline and needs (like future blog functionality, or Google Analytics) with ...

NEWS: TW Website changes, thanks for your patience

Dear TWBlog readers, workshop attendees and clients, You might have noticed, Tangible Words has evolved considerably since we started in 2010. And like many of our clients, we've just shed the skin of a smaller company to become something more. As consequence, we need our website content to reflect the suite of services we've brought in to serve our clients' needs over the past 16 months. So we've directed in-house resources away ...

Become an E-Writer: Loyalist College Online Course – Copywriting for Business

Are you trying to write your own content for your business website, blog, and brochures? Become an E-Writer - Learn how to effectively improve your in-house marketing materials and earn more business. Loyalist College and Tangible Words are now offering online - 'Copywriting for Business'. Starting Sept 14th until Dec 14th. Don't worry about fitting it into your already busy business schedule. It can be done at your own pace, ...

Case Study #4: The OnTime Group Brochure Content

Before: The OnTime Group (A Transportation Company) Needed a Brochure (For Content Marketing) But Had These Problems... 1. The OnTime Group was trying to create a brochure. But it was taking too long (over 4 months), and there didn't seem to be a set process for completion in place. 2. So far, the content in the early drafts of the brochure seemed inaccurate, or "not quite right" but no one really knew how ...

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