Why do people care about testimonials?
Are business testimonials important to your prospects? We have discovered the best way to get testimonials for your business; but our clients often ask, "how important are testimonials anyway?" You might be leery of collecting testimonials because the word "testimonial" brings up uncomfortable feelings for you. True, the word "testimonial" sounds like something "almighty" and religious--and most people are wary of being religious in a business environment. But beyond this ...