Toronto Archives - Tangible Words Tangible Words

What’s the difference: Paid SEO Ads vs. Organic SEO Content Writing

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about keywords, getting a better 'Google ranking', and what we specialize in is content. Unique Content with Keywords embedded is key for Organic SEO rankings With Google changing their algorithm again, confirming the importance of ...

Case Study #3: Certatech (Telecom Professional Services Firm) Website Content

Before: Certatech (telecom professional services firm) had these problems with their website content Never really were happy with the content. Their website didn’t say all they could do. Certatech Senior Staff and Partners felt the information on their website wasn’t: professional, consistent, or representative of their company. Certatech offers a professional service to other companies (B2B) so for credibility, their website copy needed to communicate professionally. They ...

Writing Online and in Print Different – Branding

How you write to your target audience online is different to how you write to your audience in brochures. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you respect their time. You can give more content than you can in brochures. Brochures must focus on a more streamlined message. Instead of giving the reader access to all ...

How to get Testimonials for Your Business

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you? Unfortunately, the term “testimonial” tends to connote (disdainfully, for some audiences) an image of a preacher thumping some holy writ text and declaring evidence for his deity. That’s not the kind of testimonial I mean. Testimonials should be ...

Keyword Series #2: Choosing Keywords for Your Business

As a website copywriter, we deal with businesses keywords a great deal and discuss the importance and strategy behind them when writing content. In the first Keyword Series post, we discussed the 'All in One' SEO pack through WordPress. This is an excellent free software to use which also makes you not forget to add your keywords in the right areas. Now the question is, how do you choose your ...

Keyword Series #1: All in One SEO pack for WordPress

Through business workshops in Ontario covering blogging for business and website copywriting, WordPress has been a topic of great interest. Through this, we have started offering 'Learn to Use WordPress for your Business Website and Blog' workshop. In our Blogging Series campaign, popular WordPress plugins were discussed. Included was the 'All in One SEO' pack. However because of its importance with keyword integration, we thought it would be beneficial to ...

What is a Creative Brief?

Why do copywriters take a brief? Tangible Words' Toronto and Melbourne copywriters create Communications Plans so your content writing helps you attract more customers.

How to Make Your Prospects Believe You When They Don’t

Here's a look at 3 tips from Jill Konrath for overcoming the fact that prospects don't believe anything you say. Make sure your Copywriting and Content Writing, establishes your expertise, fosters trust and nurtures relationships with your customers online just like Tangible Words' website copywriting.

Business Seminars in Ottawa on Website Copywriting, Business Blogging, Sales Letters

With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. All Ottawa presentation will be located at the Ottawa City Hall on the Ground floor. Please see business seminar details below. October 28th, 2:00pm – 3:00pm – Keys To A Better Sales Letter, and Enewsletters; FREE session Need to get in touch with new and existing ...

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