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In sales, you always want to match your product or service's emotional benefits with motivations of your target audience. One of the biggest problems we see small businesses having when they try to re-write their website content is that they don't realise they actually have multiple target audiences, and they try to use the same emotions to appeal to each slice of the whole audience pie. The cost of not ...
In this video, Alysha talks about the usefulness of content marketing for rural small businesses.
In the last post, we discussed using posts not pages to make your website more customer friendly. Here Are 3 Ways To Organise Your Posts & Encourage Readers To Find Details They Seek 1) Categories indicate to which genre your posts belong. For instance, if you’re not blogging for business, you may see a topic about “Using WordPress Posts vs Pages” and feel interested. Perhaps you’re just about to start ...
WordPress has become a favourite CMS (Content Management System) for most business websites. We have spent time discussing the WordPress platform including favourite plug-ins. You may be interested in: 3 items to Watch Out for When Using WordPress for your Business Website. The beauty of WordPress is that it allows for business owners to write frequent, unique content. However, don't forget when writing your own website content to use copywriting principles ...
Content Marketing is essential to your business. Your business website must speak to your clients (WII.FM), be interactive (interlinks), and help them skim through easily (headlines), as this is what they will do when reading online. This is all done with copywriting. Is your website content grabbing all the business you can? What Online content must appear on your company website? We have discussed Good Websites and what to ...
We believe so much in what we do, we recently had to buy our own services! Read the whole story here… Before: Tangible Words had grown so much our website was no longer accurate. Here were the problems with an inaccurate website. 1. The website no longer portrayed the company we had become to our clients. In 2011 and 2012, Tangible Words created a burst of new products (like the Workplace Grammar Program, ...
Search Engines want up-to-date, frequent, quality content, but how do you keep up? Go through this checklist to make sure you are spending your time on the right things. Before re-writing your website content, create a storyboard to avoid redundancies. If you are redesigning your website, don't forget the content must work with the design. Are you communicating your timeline and needs (like future blog functionality, or Google Analytics) with ...
Are you trying to write your own content for your business website, blog, and brochures? Become an E-Writer - Learn how to effectively improve your in-house marketing materials and earn more business. Loyalist College and Tangible Words are now offering online - 'Copywriting for Business'. Starting Sept 14th until Dec 14th. Don't worry about fitting it into your already busy business schedule. It can be done at your own pace, ...
Before: The OnTime Group (A Transportation Company) Needed a Brochure (For Content Marketing) But Had These Problems... 1. The OnTime Group was trying to create a brochure. But it was taking too long (over 4 months), and there didn't seem to be a set process for completion in place. 2. So far, the content in the early drafts of the brochure seemed inaccurate, or "not quite right" but no one really knew how ...
Has this happened to you? I just received an email in my inbox. It came up on my iPhone with the headline and one sentence of topic. I could also see who it was from. Here is what it looked like: Company Name: XYZ Widget Subject line: "50% off ..." Email Description: Here's how to....(I stopped reading) How much money do you think it cost them to send this email: X ...