Always wondered how inbound marketing can actually help your company? Here are the top 10 things you can do to turn inbound marketing into more sales. Naturally obtain new leads and turn them into sales.
1. Make sure that you know who you’re targeting and what is it they are looking for.
Getting to know your target market (persona) is one of the key parts of inbound marketing if you’re looking to bring people to you.
Blogs offer consistent, unique content that builds trust. Writing about things they’re interested in is one of the easiest ways to attract your persona and turn them into customers.
Good Blogging Methods:
Make sure you consistently post
Make sure your blog articles aren’t too long and pointless
Connect your blog to other relevant topics
Include links to keep your viewers on your site.
3. Personalize the experience.
People want to feel cared for, that you are providing something to them on a personal level. Show them that not only are you down to earth and can have fun but also that they are personally important to you.
How to Care About Potential Customers:
Posts about every life
In emails include personalized headers like “Hi first name! Welcome back”
Interact with them on networks
4. Stay Relevant and Keep everything up to date.
This not only gives your viewers something to constantly look at but also gives more credibility when people are searching for you.
How to Stay On Top of Your Inbound Marketing:
Post on your blog 2-5 times a week depending on your industry
5. Make sure there are call to actions and content offers prominent to your viewers.
Call to actions is how you capture leads and bring them closer to creating sales. Call to actions don’t have to be pushy or in their face, just close enough where what they might want is just a click away.
Good Examples of Content Offers/Calls to Action
Subscribe now buttons
Email sign ups
Ebooks, Checklists, Infographics.
6. Set up a marketing automation system to catch leads.
This helps to target the right people at the right time and give them they want. By doing this it makes them more intrigued in your organization and carries them further in the marketing funnel.
Marketing Automation Examples:
Welcoming registration signup programs
Multichannel programs through text, social media and email
7. A website is a must have and needs to work.
This is where people go to learn more about you. It brings them not only closer to knowing your business a little better but also to becoming a customer.
What Does a Good Website Look like:
Make sure it’s easy to find things
The content speaks to your potential customers on what they need (WIIFM)