5 Reasons Why Inbound Marketing Works

January 10, 2017 | 4 minute read

Inbound marketing enables your business to listen to what your customers want versus telling them what they want. It is about developing that trustworthy connection and make leads into sales. So why does inbound marketing work this well?

5 Reasons Inbound Marketing Works

Inbound marketing has given us that relationship that our customers have wanted all along. Customers want to feel valued, so finding a way into their hearts helps to keep these customers coming back. On the other hand, it also helps us get an in depth idea of who exactly is in our target market.
It comes easy. Content, content, content. It's not always about selling, it's all about producing things people want to see. 71% of customers are more likely to purchase something and become a valued customers because they follow the brand on social media. Although inbound marketing takes time and effort the idea of simply making things more personal instead of coming up with the next sales pitch is shown to be a lot easier and often more effective.
It's cost effective. Although there are costs with getting things set up such as websites, and social media, the long term results are what makes inbound marketing most intriguing. Inbound marketing costs 61% less than outbound marketing for businesses.
People are avoiding outbound marketing costs. Nowadays anyone under 40 years old constantly try to find new ways to avoid businesses’ outbound marketing strategies. People are doing whatever they can to get away from this aggressive and intruding way of marketing. For example 85% of these people in this age bracket click off websites if there is extensive advertising present.
It’s so natural people don't even know they’re being marketed too. Inbound marketing is all about sharing experiences, producing content people will want to see and building a relationship. 61% of people feel better about brands that give them that custom, personalized content and are more likely to make purchases. People like the idea of choosing what they want without having someone forcing something down their throat at every turn.

Now that you know why Inbound Marketing works, here's 6 ways to ensure inbound marketing success

Website: Having a stable site where people can explore you better helps finally turn those strangers into customers. A website should provide information about what you do, services or products, a place to connect with includes social media and a call to action.
Call to Action. This is necessary to get the visitors to take that extra step into further engaging themselves with your business. This also develops their loyalty towards you.
Infographics. This is an easy way to campaign and provide helpful stats, or a lot of information in a clean, concise way.It helps in terms of enticing both right and left side brain thinkers for the visual and the content.
Well established search engine optimization (SEO). This ensures that what you're putting on your website is going to allow people to find you the easiest. Ensuring you have proper titles, relevant content, reliable links and fresh, updated content allows for more people to find and use your website.
Creating blog articles. People prefer to be educated on something rather then being sold on it. Using blogs is a good way to get people engaged in you as a business and build up the relationship by providing reliable content that isn't there to always sell. Build trust with potential clients.
Social Media. Writing great content is one thing, but people need to know it's there. Social media gives access and continues to develop the virtual relationship.

Want to Learn More about How Inbound Marketing Works? Here's A Free Checklist

With this free checklist, you will be given a new framework for campaigns that solves common marketing problems.
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Uses integrated tools to connect everything
Works in any situation
Starts with the customer in mind

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