Your amazing tourist region is a destination worthy of any bucket list but you still need to work to attract tourists to your Ontario region. You have interesting activities, friendly staff, and lots of support from local businesses. The people who do visit seem to have a great time and post lots of photos on Facebook.
But you’re still not hitting your revenue targets. You wonder how to attract more regional, international and local visitors to provide consistent bookings. You want to clearly communicate how great your destination is online to reach a wider audience.
Review your existing tourism website with the information below in mind:
Why is a tourist using your website? | Which website tools work best for tourism? | When do I need to hire professional website design services?
Ensure each page of your tourism website is unique to avoid duplicate content, which will lower search engine ranking, making it harder for people to find you. Help nature seekers find your outdoor tourist destination online. Include interesting content about shoulder season attractions on your tourism website to get more bookings.
Inbound marketing means becoming customer-oriented. You research who your target market is and find out what their needs are. You create a buyer persona for each type of person in that target market. Knowing your target market and buyer persona helps you attract more tourists to your Ontario tourist region.
Then, develop a content marketing strategy to provide prospective tourists with quality content about topics they are already researching. This builds trust and rapport to create long-term relationships. Your inbound marketing will attract more tourists to your Ontario tourist region. Plan a content strategy ahead to free up more time for day to day operations.
You are already great at telling people about your tourist destination in person. When you understand your tourist persona, just transfer those skills when creating online content. Show potential visitors what opportunities for activities they will have here, and some unique reasons why they will enjoy your tourist destination.
A content marketing strategy includes what to say, where to post, and how often you update. This will ensure that you have good communication – and nurture customer relationships – with a defined purpose and strong results. Set SMART goals for your content marketing strategy that are in line with your organization’s overall mission.
Use your tourism website as a home base, and include access to any of the following links:
Social Media: Here are some useful social media tools for Ontario tourism marketing. Be sure to use Facebook and Twitter to get more tourist bookings for your Ontario tourist region. You will gain more followers as a tourism expert.
Email: Emails are still a great way to stay in touch with prospective tourists and keep your content at the top of their inbox. When sending emails, here are 3 ways to create email subject lines that attract tourists to your Ontario tourist region.
Here are some additional resources you can use for inspiration:
Yes, it takes time and energy. In 100 years, Ontario tourism marketers will still have to work hard
But by combining free content offers with the above strategies, you will definitely attract more tourists to your Ontario tourist region.
You’ll learn how to use your website to build your relationship with your target audience, and attract tourists to your Ontario region: