All Great Email Marketing Uses This Formula
In our last article we discussed what an Offer, an Incentive and An Action is when Email Marketing. All great email marketing uses this formula:
Offer + Incentive = Action
Sounds easy but many of our clients wonder what their business could offer and how to make it profitable. Here are some examples to get you thinking.
- Kids eat free (offer): at Your Restaurant (action) Tuesday nights (incentive)
——> parents eat = profit
- Free printer (offer) with purchase of computer (action) by X date (incentive)
——> they buy cartridges, paper = profit
- 50% off (offer) this week (incentive) if you book a hotel room with Our Company (action).——> profit (room service, parking)
Now try it yourself. Write out 5 Offers and then finish them with an incentive and action. Here are other ways to turn visitors into customers.