But in order to be effective, a sales pitch must be adaptable, concise, and memorable.
That’s a tall order for a pitch that is only supposed to last the amount of time it takes to ride an elevator. Good thing I have some tips to help you master your sales pitch to attract investors to your economic development region.
3 Steps To Attract Investors to Your Economic Development Region
While the world of sales, marketing, and investment continues to change the sales pitch remains a staple of persuasion. Sales pitches work. Here’s three ways to master the sales pitch so you don’t miss another opportunity to sell your economic development region.
Be Adaptable: Attract investors to your economic region with an adaptable pitch. Don’t just focus on your economic region. Create a sales pitch for each building, town, and location in your region, along with a unique sales proposition (USP). Different investors have different needs and they want to know what your economic development region can do for them. Create different variations on your sales pitch and get specific.
Be Concise: Put yourself in your investor’s shoes and ask, what do they want to know? The answer will always be: What your economic development region can do for them. If you can create a sales pitch that answers this simple question you’ll hook potential investors.
Be Memorable: You’ve got a sales pitch that’s specific to your region’s many locations and honest about what you have to offer. Now you need your investors to remember you. So follow up after you’ve made your pitch. Exchange cards, engage in conversation, or send an email to keep you top of mind for their next investment opportunity.
Learn How To Make Every Word In Your Sales Pitch Count To Attract Investors to Your Economic Development Region