Facebook, like Twitter, has the power to attract – if you know when and what to post on your company Facebook page. For companies that use blogs, circulating information via social media can bolster visits to their blog, increase their authority online, and improve word-of-mouth marketing.
Use our Twitter tips and the Facebook tips in this article to elevate your business on both platforms. You’ll be that much closer to becoming a master of your field on social media!
Think of Facebook as an offshoot of your main web presence. Work to gather a crowd at this off-site location to build business and brand awareness. Doing so enables you to drive traffic to your blog via links. Or, if you prefer the direct route, have your Facebook contacts become friends and leads in one place – sell directly with a Facebook Shop.
If someone sees value in what you are offering (and if your company Facebook page is professionally arranged, they should), they’ll spread the word. They will give you likes, add you to their lists, and refer to you on other social media platforms. Craft your gems of content with the aim to engage your audience, and start converting leads to sales.
Remember: The power of Facebook lies in sharing – what you share is shared in turn. The ripple effect could mean massive gains for your business.
As your influence spreads, so will your keywords. In turn, that will get Google involved. When you’ve reached this point, congratulations! Your social media commitment has earned you business momentum, making it even easier for your blog to be found and to convert leads to sales.
Here are a couple quick tips to reinvigorate your business Facebook page (in case it has stalled).
If you want to not just be found, but liked on Facebook, be selective about the timing and quality of posts. Start simple: use Facebook Page Basics to create your company Facebook page:
These four identifiers are staples in your business account because they remind both you and your audience of your business values and goals. Use them as a foundation for expanding the reach of your services and deepening your buyer relationships. As for Facebook page content, entice your audience by giving them a taste of the killer content they can expect if they were to visit your blog.
When it comes to timing, Facebook gives you more breathing space than Twitter. This is why it’s important to coordinate your marketing efforts and plan ahead.
When it comes to Facebook, don’t beat the crowds, meet the crowds.
A company Facebook page with quality content does the company no good if the page is talking to a void. Don’t aim your value blindly. Know where your audience will be and when they’ll be there so you can deliver the goods right into their hands – instead of into the wind.
Deliver quality content at the right place, right time.
According to this nifty infographic on Quicksprout, the best days to post on Facebook are Thursdays and Fridays. And the best times of day are 1pm and 3pm for shares and clicks respectively. Also, make use of status updates to connect with your audience, colleagues and consumers when at conference or business events. As a business, you want to be found.
See 5 Simple Ways to Attract Visitors to Your Facebook Business Page for more on what to include. The more people you attract to your Facebook page, the more people you attract to your blog.
Discover the needs and whereabouts of your customers on social media by getting the facts: