Plain and simple, if you don’t have a good call to action, no one is going to buy from you. So how to best sell from your website?…An effective call to action.
You might wonder, does your current call to action work? Remember you only have 3 seconds before they get bored and leave your site.
If you have more than one target audience, then think about having different calls to action for each. Perhaps an e-newsletter sign-up for those DIY’s and a free demo for an audience really thinking of buying. Take into consideration what your audience’s interests and purpose of being on your site are.
A flashy website that doesn’t tell them what to do, won’t help you sell from your website.
Website readers want to be told what to do next. Give clear direction, always. Tell them what your offer, incentive, and call to action is. Make sure you have made it clear on your website user navigation. If you aren’t sure what that is, maybe it’s time to contact Tangible Words for a free consultation to discuss the information architecture of your site?
More visitors to your page means more potential online sales. Here’s a FREE infographic to aid in boosting your online exposure. Learn SEO copywriting techniques so you’re found online first.