Bounce or Hit? Copywriter's Missing 'Colloquial Markers' = Ambiguous Ad
A message popped up on Twitter yesterday, “Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact.” Sadly, I wasn’t. But it reminded me of this ad that appeared during the 2011 Australian Open, which I considered a fairly big copywriting error at the time:
I’m just saying.