Blogging for Business

Why Companies That Use Blogs Should Get Started With Twitter

When you get started with Twitter, you can evolve your business by getting more eyes on your blog. It doesn’t need to be complicated. Companies that use blogs and Twitter have more opportunities to build relationships and drive traffic to their site (improving their odds at lead conversion). That’s because Twitter and Google are pals. That’s right, you can build the influence of your blog alongside your Twitter following. Two birds and one stone. Or one bird and one blog. Companies That Use Blogs: What to Tweet and How to Get Followed If you’ve checked out our other Twitter articles

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The Benefits of A Company Facebook Page and How to Get ‘Liked’

Facebook, like Twitter, has the power to attract - if you know when and what to post on your company Facebook page. For companies that use blogs, circulating information via social media can bolster visits to their blog, increase their authority online, and improve word-of-mouth marketing. Use our Twitter tips  and the Facebook tips in this article to elevate your business on both platforms. You'll be that much closer to becoming a master of your field on social media! Companies That Use Blogs Can Convert Leads To Sales Using Facebook Too Think of Facebook as an offshoot of your main web

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Why The Difference Between Features and Benefits Matters

The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert leads to sales. What is it about your product or service that is considered a feature? How do you separate a feature from a benefit? To start, think of a feature as akin to a characteristic. A feature is what a product or service offers on a basic level: i.e. a disposable coffee cup. Feature: it’s disposable. “Features work on a factual level rather than an emotional one...” (Printwand, 2012) Now let’s

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Here’s How You Can Attract Investors Online Through Business Blogs

In a perfect world your economic development region would speak for itself. But in the online world it’s the  economic development website that talks to potential investors. You can attract investors online through business blogs, and use them to strike up a conversation about your economic development region. Consistent Blogging Improves Your Economic Development Website When you blog consistently, you attract investors to your economic development region through the amount of information you've made available online. Using the right SEO keywords in your blog posts improves your blog’s - and website’s - search engine ranking. This increases traffic to your economic

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Discover How Blogging Adds Value to Your Company Website

When we think about what adds value to our business, we often think of ways our business can make money. At first glance, blogging doesn’t look like a product or service you can provide to your customer in exchange for money. But this couldn’t be further from the truth. Blogging adds value to your company website because it’s the gift that keeps on giving. Blogging adds value to your website even while you invest less time and less money into it than you would with outbound marketing campaigns. Blogging Adds Value to Your Sales You have to pay for —

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Hire Content Writers and Lighten Your Marketing Team’s Load

Your marketing department has a lot of responsibilities: strategy, market research, sales support, and communications just to name a few. It’s normal that some of those responsibilities will fall through the cracks. But it doesn’t have to be. You can support your staff and help with ongoing content demands when you hire content writers.   Your marketing staff have many tasks they need to fulfill in a day. Content writers have one: to be experts in writing content for online readers. Why Should You Hire Content Writers? Maybe your marketing team just doesn’t have the time. Or they don’t know

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Three Ways Blogging Improves Your Manufacturing Website

A website is a business’s online storefront. And, with its global reach, blogging improves your manufacturing website. Blogging is uniquely suited to the manufacturing industry because you can showcase your expertise and products to a large market for free. When you compete for business on an international scale, consistent and informative blogs help ensure your website is seen and appreciated by the right people.  Three Ways Blogging Improves Your Manufacturing Website Blogging improves your manufacturing website content to attract customers because it's a low cost/high ROI marketing solution. Here's three reasons you'll want to use blogs to attract customers: Blogs Build Trust: When you write a blog

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How Blogging Adds Value To Your Tourism Website – Start Today

Blogging adds value to your tourism website. We’ve heard it before.  But, you’re already busy running your tourism business, you don’t have the time to come up with content for a blog on your tourism website. But here’s the thing: it may seem like a lot of work but in reality blogs drive online traffic your way.   3 Ways Blogging Adds Value To Your Tourism Website By Increasing Your Website’s Traffic More Content: Consistent creation of new content leads to higher traffic. Higher traffic leads to a higher number of visitors using your website for their vacation needs. Companies

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How Blogging Can Increase Your Economic Development Website’s Traffic

You’ve networked and made connections with potential investors. You’ve perfected your sales pitch. And you’ve created an awesome economic development website. Now what? There’s always new ways to drive more traffic to your website and increase sales. You can do both through blogging. People wonder if blogging is necessary for their website. The answer is yes. Blogging can increase your economic development website’s traffic and lead to more online sales because blogging will make you look like the expert you are in your field. Here’s how. Increase Your Economic Development Website’s Traffic - Become an Expert Through Blogging.   The

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3 Reasons an Ontario Tourism Blog is a Good Investment

Writing an Ontario tourism blog takes a lot of time, energy and research. You need to set the right tone to both entertain and inform. It needs to be the right length: long enough to communicate the message, but short enough not to make people bored before they finish. The good news is that all of this effort is worth it! Writing an Ontario tourism blog is a great investment, which will pay dividends for many years to come. Ontario Tourism Blog Content Creation is an Investment Maintaining a blog is one of the most important elements of content marketing. For

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Blogging Will Benefit Your Business but How to Start Blogging?

How blogging increases sales and how to get a blog for your business.

Increase Your Online Sales and Grow Your Business in 2017

The end of 2016 has come and, like most entrepreneurs, you probably have a whole list of articles you wanted to read – all relevant to your business! To help you catch up, here is our compilation of… The 7 Top Content Marketing Articles to Help You Grow Your Business Online in 2017  SEO Tips To Help You Attract The Right Buyers in 2017 - Once you’ve enriched your site with good-quality and audience-relevant content, you want investors and potential customers to read it. One way to drive traffic to your content is through Search Engine Optimization (SEO). How To Use Twitter

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Everyone Knows What The Best Blog Article Length Is – Right?!

There is a right answer to “what is the best blog article length”.  Just like there’s a right answer to “do these jeans make my bum look big?” But it’s subjective…and tricky to say for sure. So yes there is an ideal blog article length, however, it simply depends on what you want your blog to do for you and your audience. How To Write The Best Blog Article Length (For Your Audience) Firstly, you need to know your target audience, not only will this help you write the ideal length it’ll help you plan your blog content needs for

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How To Increase Online Traffic and Build Relationships From Your Blog

I need to increase online traffic and build relationships with my clients but writing a blog is such a pain. This thought has probably crossed your mind. Yep, writing a blog can be a burden. The payoff though? Connecting with your consumers on a human to human level. Write a blog well and produce helpful content and you can convert online interest into sales. Maybe you’re reading this right now because you have to write a blog today? No problem, read on to find out how Tangible Words writers create fresh and engaging blog content, a lot of it. Even

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An Unlimited Writing Coach On Your Team

Here's How You Can Benefit From Your Unlimited Writing Coach: Unlimited Edits on Your Writing: Strengthen every customer message and get your words exactly how you want it. Unlimited Email Support: Your writing coach will help you spend your resources on what matters most. Become a Better Writer: From SEO questions to how to stay focused on WIIFM, you'll get templates, samples and guides to help your whole team achieve more. Unlimited Project Management Software to keep you and your team accountable, on-track and informed. Contact today to see how you can save $350 on this expert writing coach.

Can An Expert Writing Coach Enhance Your Team?

If you're a writer, communications director or marketing manager, then listen up! After a free trial was given to loyal readers for the month of June, we asked participants how they benefited from having a marketing and sales expert writing coach at their beck and call: "Provided invaluable ideas of how to focus on target audiences." "Helped organized materials suitable to online readers." "Cleared up messages to be client focused." "As a result of project management software provided, I plowed through a long list of 'to-do's'." "Thanks to Tangible Words for your wisdom and helping us increase the value of

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Face To Face vs. Virtual Meetings

Meeting with your clients have got easier with virtual meeting technology making it feel like you’re in the same room…almost. So now you have a choice in making connections: face to face vs. virtual meetings? Face to Face v.s Virtual Meetings - How Do You Choose? Both face to face and virtual meetings have their benefits for your clients and for you. Face to face offers a human connection and an atmosphere that lets you talk a little freer than maybe you’re comfortable with online. Plus a lunch at a nice restaurant or camaraderie around a meeting table can be

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Master Writing Your Business Blog To Generate More Business

Position yourself ahead of competitors by writing business blogs, and do it well. Great business blogs can make your online reputation soar, and elevate your business up the search rankings. When you’re at the top, potential customers find you first. Business blogging is less about the writing and more about the planning. Don’t get me wrong, the words you use are very important (search engine optimization), but you can learn to produce good content that will help your business. Business blog writing is an analytical process even more so than a creative one. Your company’s blog needs to be written in

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The upside of Canada’s Anti Spam Laws: No more mass emails on LinkedIn

Businesses now need to have an un-subscribe button on all mass emails thanks to Canada’s Anti Spam laws which come into effect on July 1 2014. That’s good news! And it doesn’t mean you have to panic about CASL, because hopefully you’re already compliant. Here’s a 9-Point Summary To Give you Peace of Mind that you might already be CASL Compliant. And if you’re not, some copywriter’s best practices to strategically get CASL complaint now, so you don’t get burned later like everyone else did. Back to Linked In. I love LinkedIn for business and use it all the time. I also use email but

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Canada’s Anti-Spam Laws (CASL) – Do you Need To Panic?

There has been a lot of talk about Canada’s Anti-Spam Laws (CASL) coming into affect on July 1st, 2014 - but the real question is: does your business need to do anything different? Our copywriting company has received a lot of emails the past two weeks with this general sentiment: “Opt in now! If you do nothing, we’ll kick you off of our list.” Hmm…this might not be the best approach. These businesses may be following the 'next bad idea’ and truncating their list when it may not be necessary. Here’s why... Copywriting Best Practices for E-newsletter Content Strategy Firstly, as long as your business

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