Canadian Manufacturing – Attract International Customers

Improve Your Manufacturing Marketing with Advanced SEO Techniques

Most marketers know the importance of a search engine optimization (SEO) strategy for gaining exposure online, but what about advanced SEO techniques? If you’re looking for ways to take your manufacturing marketing to the next level—and your company website to the top of Google’s rankings, step up your SEO strategy. Using advanced techniques will help separate you from your competition and build your authority online. 3 Advanced SEO Techniques To Improve Manufacturing Marketing Here’s a snapshot of three advanced techniques you will find in the ebook below to take your SEO to the next level and boost your chances of

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Why Inbound Marketing Is The Best Sales Tool For Manufacturing Websites

Inbound Marketing is a way of selling that draws the consumer toward your offer of value, attracting them with well-presented content on your manufacturing websites. This type of marketing can help companies that manufacture attract more manufacturer customers. So how does it work? How Inbound Marketing Attracts Manufacturer Customers to Manufacturing Websites You’ve formed a clear buyer’s persona, and know whose interest you want to attract. Inbound marketing will help you direct the buyer’s interest toward your industry website then you can nurture leads to make sales. Here are 3 things that inbound marketing does: Increases Traffic: Using search engine

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How The Top Manufacturing Websites Get Found On Google

To grow your manufacturing business’ online presence, an attractive website with engaging content is a must. For a truly effective online strategy, it’s also important to pay careful attention to your manufacturing website’s search engine ranking. Because a buyer’s journey is carried out mostly online, visibility is key for the best ranked manufacturing websites. There are dozens of factors Google uses to rank content on the web, but some are considered more important than others. Three major areas to consider to improve your manufacturing website’s Google page ranking: keywords, content and performance measurement. Three Ways Top Manufacturing Websites Get Found

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How To Succeed With Your Manufacturing Marketing Strategy: A Guide

If you’re in the business of manufacturing, you’ve got a lot on your plate so your manufacturing marketing strategy might be outdated. Between production, logistics and meetings with customers, it’s hard to focus on marketing your business. Even if you’re knowledgeable about online marketing, trying to figure out where to begin can be overwhelming. It would be simpler if you had a guide to direct you while starting out. This article pulls together some of our best tips to prepare Canadian manufacturing companies to attract manufacturer customers online. Manufacturing companies can think of their first online marketing efforts as a

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How To Be Included As One Of The Top Manufacturing Websites

Do you want to optimize your manufacturing website to attract more leads that result in sales — at home and internationally? You have to know how to impress. Whether your goal is to catch the notice of the Web Marketing Association’s WebAward Competition or another website-ranking body you can create one of the top manufacturing websites by covering all the bases of a high-quality website. Attract Manufacturer Customers: 5 Must-Haves For Top Manufacturing Websites 1. Expert Content Content comes before design. The best manufacturing websites are concise with their content — no fluff — and strategic in how they use their

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5 Ways Online Marketing Can Attract International Manufacturing Customers

You manufacture great products. You know your industry well and yet you may still struggle to increase tracked, qualified leads for your sales team. It's time to think about new ways to attract international manufacturing customers. If you are still using old school marketing and sales techniques, it’s time to bring your Canadian manufacturing company up to date. You can leverage new online tools to get international manufacturing customers to pay attention to your company without expensive travel. Here’s 5 Ways Your Canadian Manufacturing Company Can Improve Your Online Presence and Sell More 1. Build a Solid Website Your manufacturing website

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How Are The Best Manufacturing Websites On Page 1 Of Google?

How can your company rank as one of the best manufacturing websites? Firstly, it’s got to be visible to consumers. It doesn’t matter how great your product or service is if the right consumers don’t know it exists. And a website will only be visible if its content is valuable. So how do you show Google your content is valuable, and gain visibility on the world wide web? In three words: search engine optimization. The best manufacturing websites made it to page 1 of Google by optimizing their website to rank high on major search engines. An optimized website is

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3 Reasons Social Media For Manufacturing Companies Is A Great Idea

For your company to grow you need to learn social media for manufacturing companies. To attract international customers, your website must compete globally. More clicks mean more sales, but how do you get those international visitors to your website? One answer is to use social media marketing (SMM). SMM delivers your company message right to a customer’s digital door. And it can be executed with minimal costs. If done properly, SMM continues to work for itself, as the content is shared over and over again. But can social media for manufacturing companies really help attract international attention? 3 Social Media

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How To Attract Manufacturer Customers With Smarketing and Personas

Manufacturing is a precise trade, approached with intent; so is its marketing to attract manufacturer customers. In order to be precise with the marketing content needed to find manufacturing customers locally or internationally you need a clear picture of who those customers are. Forming this picture (your target audience) is the first step to creating custom content that will link buyer and seller, and provide dual benefits for each. - Hint: Think Persona Development Attract Manufacturer Customers With Strategic Persona Development Visualizing your target audience - to attract manufacturer customers - by researching their interests, needs, likes, dislikes and online

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How To Earn International Sales For Companies That Manufacture

Using websites, blogs, social media posts -  inbound marketing - is an inexpensive and far reaching way to earn international sales for businesses that manufacture. Inbound marketing is a magnetic type of marketing meant to attract customers to you and convert leads to sales. When it comes to the success of international sales for companies that manufacture, inbound marketing opens your influence to a global market. Inbound marketing optimizes your company’s accessibility and appeal online. Manufacturing Companies: Why Inbound Marketing Is a Difference-Maker Content is the crux of inbound marketing. Quality content gives inbound marketing the sustenance it needs to create leads

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Tri-Association Manufacturing Conference Presentation “Use Social Media To Grow”

On October 24th at the Tri-Association Manufacturing Conference in Peterborough, Alysha along with Paul from The Machining Center will be presenting, “Want More Customers & To Attract Quality Talent? How We Used Social Media To Grow Our Companies".  If you want to learn how social media can help grow your manufacturing business, please attend. Details On "How to Use Social Media To Grow Your Manufacturing Company" Presentation: Whether you make products that can be easily photographed or not, social media can be used to grow your organization. But, even your marketing team might not yet know how to demonstrate ROI tiebacks on your social

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Manufacturing Website Design: How To Attract A Global Audience

Manufacturing website design, like web design in any industry, is focused on delivering solutions to the people who need them. Manufacturing standards are not the same from one country to the next. Good news is, web design standards that sell those products and services are. Elements of good web design are universal; it’s the audience that varies. When you apply these elements and customize your content (be wary of duplicate content) you can optimize your manufacturing website and lead the buyer to you. On average, "B2B Researchers do 12 searches prior to engaging in a specific brand’s site.” (Google 2014). This

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Use Your Manufacturing Website To Attract International Customers

To grow your manufacturing business you must try to attract international customers. So, how do you stay competitive globally? You need your manufacturing website to convert international visitors into customers. In his article, “The Ultimate Guide to Fixing Your Conversion-Killing Homepage (i)", Neil Patel outlines seven mistakes that companies frequently make on their homepage that detract from their international appeal. Here, we've used Patels' article to give you some ideas to help you attract international customers by optimizing your manufacturing website. Here's Seven Ways Your Manufacturing Website Can Attract International  Customers 1. Improve Your Homepage Loading Speed Site speed is a factor in Google’s web page

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Manufacturers: Get Customers To Like And Share Your Content

You’ve invested a lot of time and energy creating a manufacturing website. You've written optimized content so you're ready to convert worldwide visitors into investors and clients. But how do you get your target audience to like and share your content? It can be a frustrating process. In a competitive global manufacturing market, drawing the interest of investors and clients can take time. Here's when turning to social media makes sense. Used well, social media quickly broadcasts your manufacturing message and helps you reach new, relevant, audiences.  By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016).

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Three Ways Blogging Improves Your Manufacturing Website

A website is a business’s online storefront. And, with its global reach, blogging improves your manufacturing website. Blogging is uniquely suited to the manufacturing industry because you can showcase your expertise and products to a large market for free. When you compete for business on an international scale, consistent and informative blogs help ensure your website is seen and appreciated by the right people.  Three Ways Blogging Improves Your Manufacturing Website Blogging improves your manufacturing website content to attract customers because it's a low cost/high ROI marketing solution. Here's three reasons you'll want to use blogs to attract customers: Blogs Build Trust: When you write a blog

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5 Reasons Why Canadian Manufacturers Benefit From Using Email Marketing

Canadian manufacturers benefit from using email marketing because reaching international markets can be difficult. Especially when you're competing with industry powerhouses in China and the US. You must work harder to show you’re an industry leader.  Email marketing campaigns make connecting with your clients and potential clients easy. Emails cut down on travel time, are easy to create, and allow you to target only those clients who are a fan of your brand. But best of all, email marketing is cheap. Email marketing allows Canadian Manufacturers to go global without a global budget 5 Ways Email Marketing Boosts Your Bottom Line Goodbye

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Canadian Manufacturing – Stay Competitive in the US Market

Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a communications plan will improve your website content and give you a competitive edge. 5 Steps to Develop a Communications Plan to Stay Competitive in the US Market Provide Accurate, Trustworthy, Timely Content to US Customers Let the customer drive your content. The needs and wants of your target market will direct the type of content you create and the platforms you use to deliver it. Use SEO optimization. Clearly explain how you

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How to Attract New US Manufacturing Customers?

How do you attract new US Manufacturing customers? One of the best ways to find new US opportunities is to make sure your manufacturing website has the right content so it is targeting the right people. 5 Ways to Improve Website Content and Identify US Manufacturing Opportunities Identify your target market. Who are your ideal customers? Create a buyer persona. If there are groups within the target market, create a persona for each group. Ask your sales team the most common questions potential customers have, so you better understand what they are looking for.  Once you know who you are

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Improve Your Manufacturing Website to Get More US Customers

Want to Increase Web Traffic and Double Your Revenue? You want more US customers for your manufacturing business. But how do you find them? More importantly, how do they find you? Your website is your first and main point of contact and investing in a great website will boost your Canadian business. 5 Ways To Improve Your Manufacturing Website So US Customers to Find You Make frequently requested information easy to find. Supply useful content in a format that is user friendly and intuitive to navigate. Add photos and videos to increase website traffic. Make each page on your manufacturing

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