Copywriting Case Stories

Website Redesign Project Plan – Online Marketing Problems Solved

Website Redesign Project Plan Getting out of a difficult website hosting situation was the first step for The Carp River EcoWellness Centre to take control of their online marketing. Tangible Words fixed it for them so they could be free to concentrate on a website and content they’re proud of and that’s best for their audience. "Tangible Words proprietary content creation process and web design project plan gave us the tools and confidence we needed...” - Sandy Mark, CEO, Carp Ridge Ecowellness Centre Online Marketing Problems Solved Inbound Marketing Staff Training Website Content Writing Services Website Storyboarding Complex ECommerce Website Development Because it takes time to feel

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Inbound Marketing Growth Agency Increased Area9 Website Traffic By 29%

Hubspot certified partner and inbound marketing growth agency, Tangible Words, leads Area9 Learning’s online marketing. In their first month going live using Tangible Words-generated content Area9’s social traffic jumped by 230%.    Before Area9 Learning started working with Tangible Words, the company was using Hubspot but not getting the results they desired. But after one month in contract with Tangible Words, Area9 started getting more qualified leads and a stronger reputation online.     Content creation services and inbound marketing know-how made the difference between Area9 Learning simply being online to performing online. Here’s why. Monthly Tangible Words provides: Social media strategy

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Strategic Website Sales Tool, Refines Messages, Faster Content Creation

Creating a Website Sales Tool For Pasta Tavola: Research, Plan & Execute Pasta Tavola knew they needed to turn their existing online presence into a website sales tool. They just didn’t know how to do it alone.  Tangible Words worked with them through the entire redesign process to improve their website grade from 32% to 97%. And, they trained Pasta Tavola staff how to continue the content marketing process to maintain their profitable online status. Tangible Words helped Pasta Tavola… “Become the organization we always knew we were but struggled to succinctly communicate.” - Victoria Watts, Owner & Founder, Pasta

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A Partner To React to Your Urgent Content Requests – Case Story

A leader in the Ontario market, Deep Foundations wanted to expand to new markets. A trade show was quickly approaching and they needed to make sure they had the right messages in a succinct and audience focused way to break into the new market. The Content Development Process For Urgent Content Requests Using their 12-month content partnership, Deep Foundations had Tangible Words conceptualize and copywrite the brochure, plus select and direct a graphic designer to create a tri-fold brochure for the critical trade show. Tangible Words previously created Deep’s Communications Plan and Content Strategy for all future sales and promotional materials,

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Get A “Yes” To Your Pitch On The Spot – Case Story

Before:  Prescott Russell Economic Development & Tourism (PREDT) Had One Chance To Nail Their Pitch To Metro. So they asked for Tangible Words to help them get the pitch right before presenting to Metro grocery store. The Content Marketing Process: Tangible Words took their team’s collective ideas, researched the prospect, and created a presentation that aligned with the prospect’s goals. In this case, Prescott Russell Economic Development & Tourism was meeting with Metro to ask them to create a local food counter in the nearby Metro store. Tangible Words researched aligned PREDT’s presentation with Metro’s strategic priorities. Metro staff commented that the

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SEO Copywriting Immediately Increased Online Store Sales By 340%

Topsy Farms had a website, an online store, a hearty blog, and an engaged audience; but online store sales were lower than they wanted. The SEO Copywriting Process: Tangible Words conceptualized their messaging and then used SEO Copywriting on their homepage copy using a Quality Assured Process. The Online Store Sales Results: Online store sales increased by 340% immediately, and the Topsy Farms website started ranking first organically on major search engines for a key competitive term. Next, Tangible Words Helped Double Topsy Farm’s Revenue: Topsy Farms engaged Tangible Words for a content partnership: the subsequent sales and promotional strategy,

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Website Copywriting and Content Strategy Case Story

Tangible Word's served The Human Well's clients and partners as a value-add to the service The Human Well provides. We fulfilled specific professional services needed: website copywriting and content strategy for NexXera and Natalie Richter Global (NRG). Both of The Human Well’s Clients Needed New Website Content. Particularly with NRG, Tangible Words was able to advise and follow our Quality-Assured Website Copywriting Process to ensure the content represented the company’s overarching goals. Tangible Words helped NRG package various levels of service, and design the information architecture of the website. “Not only do you get me to write down what I think

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A Brochure: Content Marketing Tool Case Story

Before: Topcat (Move Management Company) Had These Problems… Frustrated with trying to group services together. Had a hard time explaining services to clients so they understood how amazing the company was and why the services provided were so important. Wanted a brochure that quickly told prospects what they did, what they offered in a don't-want-to-forget way so they would hang on to the brochure until they were ready to make a purchase. After: Topcat Now Has An Effective Content Marketing Brochure Tangible Words helped Topcat take stock of the company's best (and hidden) features. Next, Tangible Words created a new

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Strategic Communications Plan and Content Development Case Story

"It became clear that we needed to work with Tangible Words to help deliver our recently specified Communications Plan targets." Suzanne McFarlane, Community Relations Coordinator, MVCA Description of the Strategic Communications Project: Development and delivery of a Strategic Communications Plan including a definition of target markets and an evaluation of internal and external feedback. Creation of Information Architecture for website and articles. Developed messages, delivered SEO copywriting for key pages and led internal drafting. Developed and trained key individuals on Best Practices for: online writing; SEO campaigns; and WordPress Content Management Software tools. Overall Approach: The project had a phased

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Align Website Words With Your Strategic Communication Goals Case Story

BEFORE: The Strategic Plan Says The Website Will Achieve Goals X, Y and Z But How? Quinte Economic Development Commission (QEDC) was already getting their website design refreshed, and making the content management system change to WordPress, a more user-friendly website content management system. After seeing Alysha lead a program session at the Ontario Eastern Municipal Conference (OEMC) on Using WordPress for your Company Website, they asked Tangible Words to do a website content audit of their old site to see what else they could learn  from a professional copywriting company about getting your online messages right. Tangible Words' Website Content Audit and Consultation revealed that there was work

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A Website Content Rewrite: Case Story

We believe so much in what we do, we recently had to buy our own services! Read the whole story here… Before: Tangible Words had grown so much our website was no longer accurate. Here were the problems with an inaccurate website. 1. The website no longer portrayed the company we had become to our clients. In 2011 and 2012, Tangible Words created a burst of new products (like the Workplace Grammar Program, E-writer Content Marketing Training Programs) to suit our expansion from Australia to Canada in 2011. Our Old Home Page 2. The lack of

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Brochure Content Case Story

Before: The OnTime Group (A Transportation Company) Had These Problems... 1. The OnTime Group was trying to create a brochure. But it was taking too long (over 4 months), and there didn't seem to be a set process for completion in place. 2. So far, the content in the early drafts of the brochure seemed inaccurate, or "not quite right" but no one really knew how to fix it and finish the job.The images and layout that the graphic team had created were good, but the messages around the text needed help. 3. Trying to complete the editing in-house was

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Certatech Telecom Professional Service Firm Website Content Case Story

Before: Certatech (telecom professional services firm) had these problems: Never really were happy with the content. Their website didn’t say all they could do. Certatech Senior Staff and Partners felt the information on their website wasn’t: professional, consistent, or representative of their company. Certatech offers a  professional service to other companies (B2B) so for credibility, their website copy needed to communicate professionally. They had a large website (15+ pages) that needed updating – both in design, and in copy. To handle the amount of work required to put the website they wanted together, they didn’t have the in-house staff (trained

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Quantec Geoscience 25+ page – SEO website copywriting Case Story

With more than 25 pages to write and a looming deadline for a new website, here's what bugged Quantec Geoscience about their old website. "First we wrote the content in-house, and now it's time for content that suits our professional image."  BEFORE the ideas on the website were too complex and didn't suit online reading. The text needed to be organised and explained simply to help both technical and non-technical prospects pinpoint key information. Quantec didn't want their website to be a knot of "marketing fluff" - the website should communicate the integrity of their company. AFTER: Here's what Quantec Geoscience thought about

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Tangible Words’ Copywriting Process for Website Content Case Story

Go to page 1 of google with SEO website copywriting AND get new, improved words for your website at the same time, like this Tangible Words client.