Now Hiring Copywriters, Copyeditors and WordPress Website Developers
Tangible Words is expanding AGAIN!! We need to add more copywriters, copyeditors and WordPress website developers to our Website & Content Creation Services team! Tangible Words is a growth agency. That means when a company needs to build awareness for their products/services or when they have a sales team wanting to call qualified leads and turn them into new and repeat customers - they hire Tangible Words. We develop websites from start to finish in keeping with our philosophy: Content First, Then Design! So we need WordPress specialist web developers as much as we need copywriters and copyeditors (grammar hunters) to
Canada’s Anti-Spam Legislation Changes 2017: What it Looks Like
Canada’s Anti-Spam Legislation changes (CASL) - which would have given the public legal entitlement to class action lawsuits for violations of CASL - has been delayed. This is significant for businesses. Canada’s Anti-Spam Legislation (CASL) first defended the rights of consumers who receive commercial electronic messaging (CEM) in 2010. Their rights were further protected with the changes that followed in 2014. The intention was to officially add the Private Right of Action (PRA) provision to legislation this summer.. This change has since been postponed. Reason for the CASL delay in a nutshell: To weigh consumer rights with those of businesses.
How To Choose A SEO-Friendly URL For Your Business
The world wide web contains 4.5 billion indexed pages with new pages being added every day (WorldWideWebSize.com). Using SEO keywords in your URL (website address) helps your audience find you through all the “noise” on the internet. Here are a few basic guidelines to creating a more SEO-friendly URL. Set-Up Your SEO-Friendly URL Your website address basically tells the world who you are. There are several best practices to setting up SEO-friendly URLs. Simple is best. Search engines (and people) prefer logical, readable words and phrases as URLs. Avoid long strings of letters and numbers in your URL - it
Hire Content Writers and Lighten Your Marketing Team’s Load
Your marketing department has a lot of responsibilities: strategy, market research, sales support, and communications just to name a few. It’s normal that some of those responsibilities will fall through the cracks. But it doesn’t have to be. You can support your staff and help with ongoing content demands when you hire content writers. Your marketing staff have many tasks they need to fulfill in a day. Content writers have one: to be experts in writing content for online readers. Why Should You Hire Content Writers? Maybe your marketing team just doesn’t have the time. Or they don’t know
Content Writers Can Support Your Marketing Department
It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not. Providing content help supports and re-energizes your sales and marketing team so they can focus on what’s really important: reaching more customers. 3 Ways Content Writers Support Your Marketing Department Marketing teams get bogged down with the ongoing content demand, taking away their focus and momentum. Tasks like redoing and improving your website, updating your blog, keeping in touch on social media, and eliminating duplicate content on your
Content Is Still King. Why Investing In Content Creation is Worth It
Traditionally, businesses didn’t invest in content creation because customers would look for your business in the Yellow Pages, newspapers and (the bigger brands) on TV. Nowadays customers simply look to the Internet (often with their smartphones). Our unprecedented level of access to information has made content a commodity proving that even though the media has evolved, content is still king. Yes, Content Is Still King But What Is “Good Content”? Content was primarily text-based in the past. But times have changed. In this digital marketing era, content comes in many different forms - webinars, infographics, videos, podcasts, ebooks, surveys, quizzes.
How Email Lists Attract Investors to Your Economic Development Region
Email is considered 40% more effective than social media at luring new customers (McKinsey & Company). Personalizing your email lists and content is one way email lists attract investors to your economic development region to find your emails in their inboxes and more importantly so they are read by investors. And, it also keeps your them out of the Trash folder. Segmented Email Lists Attract Investors to Your Economic Development Region Segmented email lists allow you to send them to the right people, with the right content, at the right time. You can segment your lists based on data (collected during audience research)
A How to Guide on Small Business Marketing Automation
You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales. According to Hubspot, Marketing Automation refers to software platforms and technologies that exist with the goal of automating repetitive marketing actions such as social media and email marketing, making these tasks easier. Read on to learn how you can get the benefits of marketing automation for small business, without a marketing department. Why Use Small Business Marketing Automation? Running a small business pulls you in many directions and your time is money. Small business marketing automation lets you prioritize and execute
How SMART Goals Align Your Sales And Marketing Departments
Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives reachable. So what are SMART goals and why do sales and marketing need to implement them? Following a SMART goal approach helps you and your staff envision success because they're: Specific Measurable Attainable Relevant Timely Implementing SMART goals align your sales and marketing departments so they can take action and achieve better sales together, which is beneficial for the company as a whole. 3 Ways SMART Goals Align Your Sales And Marketing Departments Implementing SMART goals benefits your
Successful Inbound Marketing So You Attract Consumers Online
You have a fantastic product or service. Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them. Use inbound marketing to connect with your ideal customers because business growth depends on how you connect your content to your potential customers’ needs. Give visitors information they find valuable or interesting. This will help you earn your visitors’ trust and convert them to prospects and customers over time. Four Tasks For Your Successful Inbound Marketing It's super easy to understand how to use inbound marketing once
Align Sales And Marketing Departments To Increase Company Sales
Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two departments co-exist peacefully? The short answer is yes. Here’s How You Align Sales And Marketing Here’s how marketing departments work: Marketers do research into the target audience their company wants to sell to and create an advertising campaign for that audience. The Sales department gets to work their magic when leads from the advertising campaign start to roll in. So, at first glance the
Canadian Manufacturing – Stay Competitive in the US Market
Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a communications plan will improve your website content and give you a competitive edge. 5 Steps to Develop a Communications Plan to Stay Competitive in the US Market Provide Accurate, Trustworthy, Timely Content to US Customers Let the customer drive your content. The needs and wants of your target market will direct the type of content you create and the platforms you use to deliver it. Use SEO optimization. Clearly explain how you
What You Need To Know To Become CASL Complaint
How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic Marketing (CEM) standards are evolving. You’ll also be better prepared for the reinforcement of Canada’s Anti-Spam Laws with some additions come July 1, 2017. Every company undertaking online marketing has a responsibility to their business goals, but more importantly to the clients and customers they serve, to allow customers control over the information they receive. This article aims to provide online marketers and Tangible5 Reasons Why Brochures Are Still Important For Selling
Let’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes before you buy them. These offline experiences are crucial to the buying process, proving that it’s not enough to exist solely online. Here's why. The Top 5 Reasons Why Brochures Are Still Important Shoppers are Kinetic Prospects hang onto paper longer--when it is well-written and has a great design. When that prospect gets home and looks at that brochure again, they need to see an effective call
3 Tips to Make A Great Sales Pitch for Conferences
You know that you only get one chance to make a good first impression with a great sales pitch for conferences. Convincing someone to invest in your business in the time it takes to ride an elevator or a 15-minute meeting can seem like a lot of pressure. But it’s actually quite easy; you just need the right combination of words, attitude, and of course, that unique sales proposition that sets you apart from your competitors. Having a great product or service is the first step to success. But if you can’t sell your business to the right people you’ll
Is Successful Content Marketing Strategy Eluding You?
You are not alone. 94% of B2B content marketers feel that the effectiveness of their organization’s content marketing strategy is sub-optimal, according to CMI’s 2016 industry survey. 50% of B2C marketers have a Content Marketing strategy that is not documented, as reported by 2015 B2C Content Marketing Trends – North America. Too often, a content marketing strategy is not a strategy at all but “a way of sounding smart or leader-like and used to avoid necessary choices,” Frank Cespedes in the Harvard Business Review Why Is My Content Marketing Strategy Not Working? Your strategy may be: Difficult to define Hard to
Using Share Software – Woo Potential Economic Development Investors
When you’re trying to entice investors to your economic development region you know you need to make it as easy as possible. While wining and dining makes a good impression and forms a personal connection, making it easy to do business long distance is a perk too. That’s why you need to start using share software. Using share software is so practical that even your staunchest face to face advocate will find it a useful tool to include in your economic development strategy. Especially when personal meetings are just not an option. There’s readily accessible share software you can start
Duplicate Content – How Does it Affect Websites
Duplicate Content is a Search Engine Optimization (SEO) term that refers to similar or identical content appearing in more than one place (URL) on the internet. This can range in nature from the debatable practices of filling a site up with cheap or free content just for the sake of filling it up – with no attempt to give the content any value – to the common and approved practice of re-posting articles from other blogs, curating “best of” lists from around the internet, and quoting articles found on other sites. In between those ranges is sheer human laziness: for
Don’t Fix Your Economic Development Website Without a Strategic Plan
Why Economic Developers Need At Least This 1-Page Strategic Plan If you’ve listened to any of my EDAC, OMAFRA, or OEMC, webinars and training sessions, you’ll know I advocate: you cannot communicate who you are - important when it comes to doing websites and online communications - if you don’t know who you are. Every county, municipality and economic development department needs a strategic plan that tells you who you are, what’s different about your community and who would do well there. Obviously this requires research into what kind of companies are already succeeding - and why particularly your location in your
Site Selectors & Investors Will Love Your Economic Development Website
So now you know which site selectors and potential investors are looking for in your website and companies you should attract to get the best bang for your economic development efforts. But you’re not ready to change your website content yet. There’s a whole process to go through in creating the messaging required in your website. If you skip these next steps - there’s no guarantee your staff and readers won’t hate your website 6 months after you’ve just released it. There’s also no guarantee you won’t have wasted the money and time you spent in redeveloping your website. How
