Content Creation Strategy

How To Create Tourism Website Content That Increases Sales

In the previous post, we discussed why prices should not be included on your website. Now we’ll discuss what should be included on your website. To create website content that increases sales and attracts visitors, show them the type of experiences that your region provides. Your social media marketing and blog posts will direct tourists to your tourism website, which functions as your storefront, but is also an important opportunity to “sell” a story about your Ontario tourist region. Start with these questions you need to ask to design a tourist-friendly website. Then, to ensure that you provide website content

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Website Redesign Project Plan – Online Marketing Problems Solved

Website Redesign Project Plan Getting out of a difficult website hosting situation was the first step for The Carp River EcoWellness Centre to take control of their online marketing. Tangible Words fixed it for them so they could be free to concentrate on a website and content they’re proud of and that’s best for their audience. "Tangible Words proprietary content creation process and web design project plan gave us the tools and confidence we needed...” - Sandy Mark, CEO, Carp Ridge Ecowellness Centre Online Marketing Problems Solved Inbound Marketing Staff Training Website Content Writing Services Website Storyboarding Complex ECommerce Website Development Because it takes time to feel

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How To Succeed With Your Manufacturing Marketing Strategy: A Guide

If you’re in the business of manufacturing, you’ve got a lot on your plate so your manufacturing marketing strategy might be outdated. Between production, logistics and meetings with customers, it’s hard to focus on marketing your business. Even if you’re knowledgeable about online marketing, trying to figure out where to begin can be overwhelming. It would be simpler if you had a guide to direct you while starting out. This article pulls together some of our best tips to prepare Canadian manufacturing companies to attract manufacturer customers online. Manufacturing companies can think of their first online marketing efforts as a

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Benefits Of Website Content Writing Services You Need To Know

As a business person, you’re an expert in your field or you’re becoming one. But you can’t be an expert at everything! Sometimes having good business sense means knowing when to call in the cavalry - they can share their website content writing services expertise and you can focus on doing what you do best. In the world of marketing and sales, this is a good way of ensuring a professional and pleasing end result. One area of business you may need expert help with is writing content for your website. At Tangible Words, we want to do our part

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Content Creation Builds Relationships For Ontario Tourist Marketing

Tourism operators: you need to tailor your content for Ontario tourist marketing. When your tourism website content and social media posts are interesting and useful to prospective tourists, they take the time to read and consider your Ontario tourist destination. Let your passion for your Ontario tourist region show. People love stories. Tell the story of your region and let your prospects picture themselves as characters in that story… at your destination! 5 Simple Ways To Use Content Creation For Your Ontario Tourist Marketing 1. Know Your Audience: Target Market Needs & Desires Do some research to figure out who

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Select Effective Long-tail Keywords: Follow These 9 Steps

A long-tail keyword (phrase) should have at least three words – more is better. The more specific you are, the higher your page will rank, because you narrow the field of competition. Effective long-tail keywords are part of advanced SEO strategies to get your information to a specific buyer persona within your target market. What Happens When You Use Effective Long-tail Keywords: Advanced SEO Strategies Higher conversion rates – because the traffic you get is already interested and more likely to make a purchase Higher search rankings – because more specific long-tail keywords are less competitive Mitigate risk – because

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How To Set Up A Successful Content Marketing Strategy

Your content marketing strategy should be based on original research.  Research helps you produce quality online content. Content quality is a compelling factor when potential customers are making decisions about which products or services to purchase, and where to purchase from. According to Content Marketing Institute, the top two influences on consumer decisions are word of mouth and original research. By investing some time and energy in creating an online strategy that includes original research, you can create influential content too. What Is A Content Marketing Strategy? An online marketing strategy is a plan for what, where and how often you publish that

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How To Write Good Business Blogs To Sell More Online

Google rates your company blog, that's why you need to write good business blogs to sell more online. Google reads your website to make sure you are an expert online in your field. Being an expert and trusted source is how you get Google ranked. One way to ensure Google sees you as an expert is through business blogging. Blogging adds value to your company website. 5 Ways To Use Business Blogging To Sell Online Identify your business as an expert (or trusted adviser). Use your business blog to encourage customers to consult you before they invest with somebody else. Provide frequent, unique content about

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Create Content For Your Email Campaign That Converts Leads to Sales

In the world of marketing, you need to create content for your email campaign that turns an interested contact into a customer. Writing the perfect email – the one that turns your words to gold – seems impossible, but it doesn’t have to be. Here Are 7 Tips To Create Content For Your Email Campaign That Works 1. Improve Email Open Rates The success of your email campaign depends on your open rate. But, you only have a fraction of a second to catch someone’s attention as they scan subject lines in their overflowing inbox. Don’t worry. You don’t have

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Content Creation Services: 5 Reasons Client Feedback Is Essential

Working with Tangible Words is a collaborative experience. We believe in content first, then design. To deliver our content creation services, we work with you to get the content right first, then build a strategy to best showcase your content over various platforms. As part of the content creation process, a Tangible Words copywriter will guide you through the various stages of editing, with a focus on how to improve your content. The editing becomes a dialogue and often helps to resolve unanswered questions or clarify areas of confusion. Here Are 5 Benefits Of The Tangible Words Editing Process 1.

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How Content Marketing And Inbound Marketing Work Together For You

Marketing professionals use the terms content marketing and inbound marketing regularly. Some marketers use the two phrases interchangeably. However, they aren’t really the same thing. Let’s examine what each term means. And how they work together to benefit you. Content Marketing is a generic term that refers to the practice of content creation to promote a business’ products and services. Content can be designed for online (e.g. website copy, videos, webinars,) for download (e.g. podcasts, checklists, ebooks, whitepapers, etc.) or for offline (e.g. print collateral - brochures, flyers, coupons, etc.). Inbound Marketing refers to the process and tools used to

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How to Help Content Creation Go Smoothly For Your Organization

You, like most staff, struggle with writing content for your own company, usually because you’re juggling too much. Tangible Words content creation services can help your business by easing the writing workload. Why It Makes Sense To Outsource Content Creation If you experience any of the following challenges, it’s time to outsource your content creation: Difficulty finding quiet time to write amid chaotic daily operations Going in circles with what you are trying to say Struggling to meet everyone’s expectations of style Juggling the opinions of supervisors at various levels Dealing with frequent new ideas that come up and how

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What’s Content Creation? How Content Creation Services Help Companies

The first question to answer is “what is content”. Then, "how can content creation services help my business"? Your business depends on making your product or service visible to the world, and content is what gets you there. In this digital marketing era, content can come in many forms: Homepage text (your website is, after all, your business storefront), blog posts, webinars, infographics, videos, podcasts, ebooks, surveys, quizzes, and more. No matter the form, content tells your potential customers that you have something they’re looking for. So, to answer the title question: “content creation” is the act of coming up

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How Your Unique Selling Proposition (USP) Sets Your Business Apart

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear in order to differentiate yourself from the competition. A Unique Selling Proposition: A Necessity For Sales Articulating what’s special about your business is non-negotiable from a sales perspective. Customers will choose to buy your product or service over your competitors’ if they understand what makes you the one that meets their needs. Understanding your USP is important from a

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5 Reasons To Use Communications Support For Non-Profit Organizations

Cost effective communications support for non-profit organizations is vital for attracting donations and support. Because non-profit communications departments are often the least funded - and non-marketing staff have been tasked with the communications role - keeping up with rapidly changing marketing trends can be overwhelming. And, even formally trained communications staff can have difficulty convincing decision makers to spend money on communications (a budget that's often cut first when money is tight). However, when your budget is shrinking and your staff are over-extended you can still nurture community relations. You can reap the benefits of a team of writers without committing

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Why The Difference Between Features and Benefits Matters

The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert leads to sales. What is it about your product or service that is considered a feature? How do you separate a feature from a benefit? To start, think of a feature as akin to a characteristic. A feature is what a product or service offers on a basic level: i.e. a disposable coffee cup. Feature: it’s disposable. “Features work on a factual level rather than an emotional one...” (Printwand, 2012) Now let’s

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Support Your Marketing Team On A Small Budget

Every business owner understands the balancing act between time and money. Either you don’t have enough of one, the other, or both, to get projects done or to support your marketing team. Also, your website needs new content all the time to stay relevant online. That’s where our content creation services comes in. You can support your marketing team on a small budget by investing in a content partnership.    Get 4 for the Price of 1: A Content Partnership Is More Value For Less Money In a content partnership, you’ll be teamed up with a Content Marketing Project Manager

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How Hiring Content Experts Can Give Your Business A Competitive Edge

In the world of marketing where 'content really is king', hiring content experts is an option for your business. Content gets your business noticed and attracts high-quality prospects online. Yet creating fresh content is easier said than done. Especially when you’re also trying to maintain a consistent social media presence, monitor your website traffic, manage your email lists and eat your lunch. As a result, your marketing department may be overstretched trying to create engaging content that promotes and supports your brand and emotionally connects with your target audience. That's why hiring content experts can give your marketing department the boost it

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Now Hiring Copywriters, Copyeditors and WordPress Website Developers

Tangible Words is expanding AGAIN!! We need to add more copywriters, copyeditors and WordPress website developers to our Website & Content Creation Services team! Tangible Words is a growth agency. That means when a company needs to build awareness for their products/services or when they have a sales team wanting to call qualified leads and turn them into new and repeat customers - they hire Tangible Words. We develop websites from start to finish in keeping with our philosophy: Content First, Then Design! So we need WordPress specialist web developers as much as we need copywriters and copyeditors (grammar hunters) to

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