Content Marketing Strategy

How Content Marketing And Inbound Marketing Work Together For You

Marketing professionals use the terms content marketing and inbound marketing regularly. Some marketers use the two phrases interchangeably. However, they aren’t really the same thing. Let’s examine what each term means. And how they work together to benefit you. Content Marketing is a generic term that refers to the practice of content creation to promote a business’ products and services. Content can be designed for online (e.g. website copy, videos, webinars,) for download (e.g. podcasts, checklists, ebooks, whitepapers, etc.) or for offline (e.g. print collateral - brochures, flyers, coupons, etc.). Inbound Marketing refers to the process and tools used to

Read More...

How to Help Content Creation Go Smoothly For Your Organization

You, like most staff, struggle with writing content for your own company, usually because you’re juggling too much. Tangible Words content creation services can help your business by easing the writing workload. Why It Makes Sense To Outsource Content Creation If you experience any of the following challenges, it’s time to outsource your content creation: Difficulty finding quiet time to write amid chaotic daily operations Going in circles with what you are trying to say Struggling to meet everyone’s expectations of style Juggling the opinions of supervisors at various levels Dealing with frequent new ideas that come up and how

Read More...

What’s Content Creation? How Content Creation Services Help Companies

The first question to answer is “what is content”. Then, "how can content creation services help my business"? Your business depends on making your product or service visible to the world, and content is what gets you there. In this digital marketing era, content can come in many forms: Homepage text (your website is, after all, your business storefront), blog posts, webinars, infographics, videos, podcasts, ebooks, surveys, quizzes, and more. No matter the form, content tells your potential customers that you have something they’re looking for. So, to answer the title question: “content creation” is the act of coming up

Read More...

How Your Unique Selling Proposition (USP) Sets Your Business Apart

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear in order to differentiate yourself from the competition. A Unique Selling Proposition: A Necessity For Sales Articulating what’s special about your business is non-negotiable from a sales perspective. Customers will choose to buy your product or service over your competitors’ if they understand what makes you the one that meets their needs. Understanding your USP is important from a

Read More...

5 Reasons To Use Communications Support For Non-Profit Organizations

Cost effective communications support for non-profit organizations is vital for attracting donations and support. Because non-profit communications departments are often the least funded - and non-marketing staff have been tasked with the communications role - keeping up with rapidly changing marketing trends can be overwhelming. And, even formally trained communications staff can have difficulty convincing decision makers to spend money on communications (a budget that's often cut first when money is tight). However, when your budget is shrinking and your staff are over-extended you can still nurture community relations. You can reap the benefits of a team of writers without committing

Read More...

Why The Difference Between Features and Benefits Matters

The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert leads to sales. What is it about your product or service that is considered a feature? How do you separate a feature from a benefit? To start, think of a feature as akin to a characteristic. A feature is what a product or service offers on a basic level: i.e. a disposable coffee cup. Feature: it’s disposable. “Features work on a factual level rather than an emotional one...” (Printwand, 2012) Now let’s

Read More...

Support Your Marketing Team On A Small Budget

Every business owner understands the balancing act between time and money. Either you don’t have enough of one, the other, or both, to get projects done or to support your marketing team. Also, your website needs new content all the time to stay relevant online. That’s where our content creation services comes in. You can support your marketing team on a small budget by investing in a content partnership.    Get 4 for the Price of 1: A Content Partnership Is More Value For Less Money In a content partnership, you’ll be teamed up with a Content Marketing Project Manager

Read More...

How Hiring Content Experts Can Give Your Business A Competitive Edge

In the world of marketing where 'content really is king', hiring content experts is an option for your business. Content gets your business noticed and attracts high-quality prospects online. Yet creating fresh content is easier said than done. Especially when you’re also trying to maintain a consistent social media presence, monitor your website traffic, manage your email lists and eat your lunch. As a result, your marketing department may be overstretched trying to create engaging content that promotes and supports your brand and emotionally connects with your target audience. That's why hiring content experts can give your marketing department the boost it

Read More...

Now Hiring Copywriters, Copyeditors and WordPress Website Developers

Tangible Words is expanding AGAIN!! We need to add more copywriters, copyeditors and WordPress website developers to our Website & Content Creation Services team! Tangible Words is a growth agency. That means when a company needs to build awareness for their products/services or when they have a sales team wanting to call qualified leads and turn them into new and repeat customers - they hire Tangible Words. We develop websites from start to finish in keeping with our philosophy: Content First, Then Design! So we need WordPress specialist web developers as much as we need copywriters and copyeditors (grammar hunters) to

Read More...

Canada’s Anti-Spam Legislation Changes 2017: What it Looks Like

Canada’s Anti-Spam Legislation changes (CASL) - which would have given the public legal entitlement to class action lawsuits for violations of CASL - has been delayed. This is significant for businesses. Canada’s Anti-Spam Legislation (CASL) first defended the rights of consumers who receive commercial electronic messaging (CEM) in 2010. Their rights were further protected with the changes that followed in 2014. The intention was to officially add the Private Right of Action (PRA) provision to legislation this summer.. This change has since been postponed. Reason for the CASL delay in a nutshell: To weigh consumer rights with those of businesses.

Read More...

How To Choose A SEO-Friendly URL For Your Business

The world wide web contains 4.5 billion indexed pages with new pages being added every day (WorldWideWebSize.com). Using SEO keywords in your URL (website address) helps your audience find you through all the “noise” on the internet. Here are a few basic guidelines to creating a more SEO-friendly URL.   Set-Up Your SEO-Friendly URL Your website address basically tells the world who you are. There are several best practices to setting up SEO-friendly URLs. Simple is best. Search engines (and people) prefer logical, readable words and phrases as URLs. Avoid long strings of letters and numbers in your URL - it

Read More...

Hire Content Writers and Lighten Your Marketing Team’s Load

Your marketing department has a lot of responsibilities: strategy, market research, sales support, and communications just to name a few. It’s normal that some of those responsibilities will fall through the cracks. But it doesn’t have to be. You can support your staff and help with ongoing content demands when you hire content writers.   Your marketing staff have many tasks they need to fulfill in a day. Content writers have one: to be experts in writing content for online readers. Why Should You Hire Content Writers? Maybe your marketing team just doesn’t have the time. Or they don’t know

Read More...

Content Writers Can Support Your Marketing Department

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not. Providing content help supports and re-energizes your sales and marketing team so they can focus on what’s really important: reaching more customers. 3 Ways Content Writers Support Your Marketing Department Marketing teams get bogged down with the ongoing content demand, taking away their focus and momentum. Tasks like redoing and improving your website, updating your blog, keeping in touch on social media, and eliminating duplicate content on your

Read More...

Content Is Still King. Why Investing In Content Creation is Worth It

Traditionally, businesses didn’t invest in content creation because customers would look for your business in the Yellow Pages, newspapers and (the bigger brands) on TV. Nowadays customers simply look to the Internet (often with their smartphones). Our unprecedented level of access to information has made content a commodity proving that even though the media has evolved, content is still king.   Yes, Content Is Still King But What Is “Good Content”? Content was primarily text-based in the past. But times have changed. In this digital marketing era, content comes in many different forms - webinars, infographics, videos, podcasts, ebooks, surveys, quizzes.

Read More...

How Email Lists Attract Investors to Your Economic Development Region

Email is considered 40% more effective than social media at luring new customers (McKinsey & Company). Personalizing your email lists and content is one way email lists attract investors to your economic development region to find your emails in their inboxes and more importantly so they are read by investors. And, it also keeps your them out of the Trash folder. Segmented  Email Lists Attract Investors to Your Economic Development Region Segmented email lists allow you to send them to the right people, with the right content, at the right time. You can segment your lists based on data (collected during audience research)

Read More...

A How to Guide on Small Business Marketing Automation

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales. According to Hubspot, Marketing Automation refers to software platforms and technologies that exist with the goal of automating repetitive marketing actions such as social media and email marketing, making these tasks easier.  Read on to learn how you can get the benefits of marketing automation for small business, without a marketing department. Why Use Small Business Marketing Automation? Running a small business pulls you in many directions and your time is money. Small business marketing automation lets you prioritize and execute

Read More...

How SMART Goals Align Your Sales And Marketing Departments

Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives reachable. So what are SMART goals and why do sales and marketing need to implement them? Following a SMART goal approach helps you and your staff envision success because they're: Specific Measurable Attainable Relevant Timely Implementing SMART goals align your sales and marketing departments so they can take action and achieve better sales together, which is beneficial for the company as a whole. 3 Ways SMART Goals Align Your Sales And Marketing Departments Implementing SMART goals benefits your

Read More...

Successful Inbound Marketing So You Attract Consumers Online

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound marketing to connect with your ideal customers because business growth depends on how you connect your content to your potential customers’ needs. Give visitors information they find valuable or interesting. This will help you earn your visitors’ trust and convert them to prospects and customers over time.   Four Tasks For Your Successful Inbound Marketing It's super easy to understand how to use inbound marketing once

Read More...

Align Sales And Marketing Departments To Increase Company Sales

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two departments co-exist peacefully? The short answer is yes.  Here’s How You Align Sales And Marketing  Here’s how marketing departments work: Marketers do research into the target audience their company wants to sell to and create an advertising campaign for that audience. The Sales department gets to work their magic when leads from the advertising campaign start to roll in.  So, at first glance the

Read More...

Canadian Manufacturing – Stay Competitive in the US Market

Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a communications plan will improve your website content and give you a competitive edge. 5 Steps to Develop a Communications Plan to Stay Competitive in the US Market Provide Accurate, Trustworthy, Timely Content to US Customers Let the customer drive your content. The needs and wants of your target market will direct the type of content you create and the platforms you use to deliver it. Use SEO optimization. Clearly explain how you

Read More...