Content Creation Strategy

How To Set Up A Successful Content Marketing Strategy

Your content marketing strategy should be based on original research.  Research helps you produce quality online content. Content quality is a compelling factor when potential customers are making decisions about which products or services to purchase, and where to purchase from. According to Content Marketing Institute, the top two influences on consumer decisions are word of mouth and original research. By investing some time and energy in creating an online strategy that includes original research, you can create influential content too. What Is A Content Marketing Strategy? An online marketing strategy is a plan for what, where and how often you publish that

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How To Write Good Business Blogs To Sell More Online

Google rates your company blog, that's why you need to write good business blogs to sell more online. Google reads your website to make sure you are an expert online in your field. Being an expert and trusted source is how you get Google ranked. One way to ensure Google sees you as an expert is through business blogging. Blogging adds value to your company website. 5 Ways To Use Business Blogging To Sell Online Identify your business as an expert (or trusted adviser). Use your business blog to encourage customers to consult you before they invest with somebody else. Provide frequent, unique content about

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Create Content For Your Email Campaign That Converts Leads to Sales

In the world of marketing, you need to create content for your email campaign that turns an interested contact into a customer. Writing the perfect email – the one that turns your words to gold – seems impossible, but it doesn’t have to be. Here Are 7 Tips To Create Content For Your Email Campaign That Works 1. Improve Email Open Rates The success of your email campaign depends on your open rate. But, you only have a fraction of a second to catch someone’s attention as they scan subject lines in their overflowing inbox. Don’t worry. You don’t have

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Content Creation Services: 5 Reasons Client Feedback Is Essential

Working with Tangible Words is a collaborative experience. We believe in content first, then design. To deliver our content creation services, we work with you to get the content right first, then build a strategy to best showcase your content over various platforms. As part of the content creation process, a Tangible Words copywriter will guide you through the various stages of editing, with a focus on how to improve your content. The editing becomes a dialogue and often helps to resolve unanswered questions or clarify areas of confusion. Here Are 5 Benefits Of The Tangible Words Editing Process 1.

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How Content Marketing And Inbound Marketing Work Together For You

Marketing professionals use the terms content marketing and inbound marketing regularly. Some marketers use the two phrases interchangeably. However, they aren’t really the same thing. Let’s examine what each term means. And how they work together to benefit you. Content Marketing is a generic term that refers to the practice of content creation to promote a business’ products and services. Content can be designed for online (e.g. website copy, videos, webinars,) for download (e.g. podcasts, checklists, ebooks, whitepapers, etc.) or for offline (e.g. print collateral - brochures, flyers, coupons, etc.). Inbound Marketing refers to the process and tools used to

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How to Help Content Creation Go Smoothly For Your Organization

You, like most staff, struggle with writing content for your own company, usually because you’re juggling too much. Tangible Words content creation services can help your business by easing the writing workload. Why It Makes Sense To Outsource Content Creation If you experience any of the following challenges, it’s time to outsource your content creation: Difficulty finding quiet time to write amid chaotic daily operations Going in circles with what you are trying to say Struggling to meet everyone’s expectations of style Juggling the opinions of supervisors at various levels Dealing with frequent new ideas that come up and how

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What’s Content Creation? How Content Creation Services Help Companies

The first question to answer is “what is content”. Then, "how can content creation services help my business"? Your business depends on making your product or service visible to the world, and content is what gets you there. In this digital marketing era, content can come in many forms: Homepage text (your website is, after all, your business storefront), blog posts, webinars, infographics, videos, podcasts, ebooks, surveys, quizzes, and more. No matter the form, content tells your potential customers that you have something they’re looking for. So, to answer the title question: “content creation” is the act of coming up

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How Your Unique Selling Proposition (USP) Sets Your Business Apart

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear in order to differentiate yourself from the competition. A Unique Selling Proposition: A Necessity For Sales Articulating what’s special about your business is non-negotiable from a sales perspective. Customers will choose to buy your product or service over your competitors’ if they understand what makes you the one that meets their needs. Understanding your USP is important from a

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5 Reasons To Use Communications Support For Non-Profit Organizations

Cost effective communications support for non-profit organizations is vital for attracting donations and support. Because non-profit communications departments are often the least funded - and non-marketing staff have been tasked with the communications role - keeping up with rapidly changing marketing trends can be overwhelming. And, even formally trained communications staff can have difficulty convincing decision makers to spend money on communications (a budget that's often cut first when money is tight). However, when your budget is shrinking and your staff are over-extended you can still nurture community relations. You can reap the benefits of a team of writers without committing

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Why The Difference Between Features and Benefits Matters

The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert leads to sales. What is it about your product or service that is considered a feature? How do you separate a feature from a benefit? To start, think of a feature as akin to a characteristic. A feature is what a product or service offers on a basic level: i.e. a disposable coffee cup. Feature: it’s disposable. “Features work on a factual level rather than an emotional one...” (Printwand, 2012) Now let’s

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Support Your Marketing Team On A Small Budget

Every business owner understands the balancing act between time and money. Either you don’t have enough of one, the other, or both, to get projects done or to support your marketing team. Also, your website needs new content all the time to stay relevant online. That’s where our content creation services comes in. You can support your marketing team on a small budget by investing in a content partnership.    Get 4 for the Price of 1: A Content Partnership Is More Value For Less Money In a content partnership, you’ll be teamed up with a Content Marketing Project Manager

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How Hiring Content Experts Can Give Your Business A Competitive Edge

In the world of marketing where 'content really is king', hiring content experts is an option for your business. Content gets your business noticed and attracts high-quality prospects online. Yet creating fresh content is easier said than done. Especially when you’re also trying to maintain a consistent social media presence, monitor your website traffic, manage your email lists and eat your lunch. As a result, your marketing department may be overstretched trying to create engaging content that promotes and supports your brand and emotionally connects with your target audience. That's why hiring content experts can give your marketing department the boost it

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Now Hiring Copywriters, Copyeditors and WordPress Website Developers

Tangible Words is expanding AGAIN!! We need to add more copywriters, copyeditors and WordPress website developers to our Website & Content Creation Services team! Tangible Words is a growth agency. That means when a company needs to build awareness for their products/services or when they have a sales team wanting to call qualified leads and turn them into new and repeat customers - they hire Tangible Words. We develop websites from start to finish in keeping with our philosophy: Content First, Then Design! So we need WordPress specialist web developers as much as we need copywriters and copyeditors (grammar hunters) to

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Canada’s Anti-Spam Legislation Changes 2017: What it Looks Like

Canada’s Anti-Spam Legislation changes (CASL) - which would have given the public legal entitlement to class action lawsuits for violations of CASL - has been delayed. This is significant for businesses. Canada’s Anti-Spam Legislation (CASL) first defended the rights of consumers who receive commercial electronic messaging (CEM) in 2010. Their rights were further protected with the changes that followed in 2014. The intention was to officially add the Private Right of Action (PRA) provision to legislation this summer.. This change has since been postponed. Reason for the CASL delay in a nutshell: To weigh consumer rights with those of businesses.

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How To Choose A SEO-Friendly URL For Your Business

The world wide web contains 4.5 billion indexed pages with new pages being added every day (WorldWideWebSize.com). Using SEO keywords in your URL (website address) helps your audience find you through all the “noise” on the internet. Here are a few basic guidelines to creating a more SEO-friendly URL.   Set-Up Your SEO-Friendly URL Your website address basically tells the world who you are. There are several best practices to setting up SEO-friendly URLs. Simple is best. Search engines (and people) prefer logical, readable words and phrases as URLs. Avoid long strings of letters and numbers in your URL - it

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Hire Content Writers and Lighten Your Marketing Team’s Load

Your marketing department has a lot of responsibilities: strategy, market research, sales support, and communications just to name a few. It’s normal that some of those responsibilities will fall through the cracks. But it doesn’t have to be. You can support your staff and help with ongoing content demands when you hire content writers.   Your marketing staff have many tasks they need to fulfill in a day. Content writers have one: to be experts in writing content for online readers. Why Should You Hire Content Writers? Maybe your marketing team just doesn’t have the time. Or they don’t know

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Content Writers Can Support Your Marketing Department

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not. Providing content help supports and re-energizes your sales and marketing team so they can focus on what’s really important: reaching more customers. 3 Ways Content Writers Support Your Marketing Department Marketing teams get bogged down with the ongoing content demand, taking away their focus and momentum. Tasks like redoing and improving your website, updating your blog, keeping in touch on social media, and eliminating duplicate content on your

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Content Is Still King. Why Investing In Content Creation is Worth It

Traditionally, businesses didn’t invest in content creation because customers would look for your business in the Yellow Pages, newspapers and (the bigger brands) on TV. Nowadays customers simply look to the Internet (often with their smartphones). Our unprecedented level of access to information has made content a commodity proving that even though the media has evolved, content is still king.   Yes, Content Is Still King But What Is “Good Content”? Content was primarily text-based in the past. But times have changed. In this digital marketing era, content comes in many different forms - webinars, infographics, videos, podcasts, ebooks, surveys, quizzes.

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How Email Lists Attract Investors to Your Economic Development Region

Email is considered 40% more effective than social media at luring new customers (McKinsey & Company). Personalizing your email lists and content is one way email lists attract investors to your economic development region to find your emails in their inboxes and more importantly so they are read by investors. And, it also keeps your them out of the Trash folder. Segmented  Email Lists Attract Investors to Your Economic Development Region Segmented email lists allow you to send them to the right people, with the right content, at the right time. You can segment your lists based on data (collected during audience research)

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A How to Guide on Small Business Marketing Automation

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales. According to Hubspot, Marketing Automation refers to software platforms and technologies that exist with the goal of automating repetitive marketing actions such as social media and email marketing, making these tasks easier.  Read on to learn how you can get the benefits of marketing automation for small business, without a marketing department. Why Use Small Business Marketing Automation? Running a small business pulls you in many directions and your time is money. Small business marketing automation lets you prioritize and execute

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