Content Marketing Strategy

How Email Lists Can Attract Investors to Your Economic Development Region

Email is considered 40% more effective than social media at luring new customers (McKinsey & Company). Personalizing your email lists and content is one key to attract investors to your economic development region to find your emails in their inboxes and more importantly so they are read by investors. And, it also keeps your emails out of the Trash folder. Segmented Email Lists Can Attract Investors to Your Economic Development Region Segmented email lists allow you to send emails to the right people, with the right content, at the right time. You can segment your lists based on data (collected during audience

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A How to Guide on Small Business Marketing Automation

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales. According to Hubspot, Marketing Automation refers to software platforms and technologies that exist with the goal of automating repetitive marketing actions such as social media and email marketing, making these tasks easier.  Read on to learn how you can get the benefits of marketing automation for small business, without a marketing department. Why Use Small Business Marketing Automation? Running a small business pulls you in many directions and your time is money. Small business marketing automation lets you prioritize and execute

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How SMART Goals Align Your Sales And Marketing Departments

Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives reachable. So what are SMART goals and why do sales and marketing need to implement them? Following a SMART goal approach helps you and your staff envision success because they're: Specific Measurable Attainable Relevant Timely Implementing SMART goals align your sales and marketing departments so they can take action and achieve better sales together, which is beneficial for the company as a whole. 3 Ways SMART Goals Align Your Sales And Marketing Departments Implementing SMART goals benefits your

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Successful Inbound Marketing So You Attract Consumers Online

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound marketing to connect with your ideal customers because business growth depends on how you connect your content to your potential customers’ needs. Give visitors information they find valuable or interesting. This will help you earn your visitors’ trust and convert them to prospects and customers over time.   Four Tasks For Your Successful Inbound Marketing It's super easy to understand how to use inbound marketing once

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Align Sales And Marketing Departments To Increase Company Sales

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two departments co-exist peacefully? The short answer is yes.  Here’s How You Align Sales And Marketing  Here’s how marketing departments work: Marketers do research into the target audience their company wants to sell to and create an advertising campaign for that audience. The Sales department gets to work their magic when leads from the advertising campaign start to roll in.  So, at first glance the

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Canadian Manufacturing – Stay Competitive in the US Market

Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a communications plan will improve your website content and give you a competitive edge. 5 Steps to Develop a Communications Plan to Stay Competitive in the US Market Provide Accurate, Trustworthy, Timely Content to US Customers Let the customer drive your content. The needs and wants of your target market will direct the type of content you create and the platforms you use to deliver it. Use SEO optimization. Clearly explain how you

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What You Need To Know To Become CASL Complaint

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1. If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic Marketing (CEM) standards are evolving. You’ll also be better prepared for the reinforcement of Canada’s Anti-Spam Laws with some additions come July 1, 2017. Every company undertaking online marketing has a responsibility to their business goals, but more importantly to the clients and customers they serve, to allow customers control over the information they receive. This article aims to provide online marketers and Tangible

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5 Reasons Why Brochures Are Still Important For Selling

Let’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes before you buy them. These offline experiences are crucial to the buying process, proving that it’s not enough to exist solely online. Here's why. The Top 5 Reasons Why Brochures Are Still Important Shoppers are Kinetic Prospects hang onto paper longer--when it is well-written and has a great design. When that prospect gets home and looks at that brochure again, they need to see an effective call

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3 Tips to Make A Great Sales Pitch for Conferences

You know that you only get one chance to make a good first impression with a great sales pitch for conferences. Convincing someone to invest in your business in the time it takes to ride an elevator or a 15-minute meeting can seem like a lot of pressure. But it’s actually quite easy; you just need the right combination of words, attitude, and of course, that unique sales proposition that sets you apart from your competitors. Having a great product or service is the first step to success. But if you can’t sell your business to the right people you’ll

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5 Simple Secrets to Identifying Powerful SEO Keywords

SEO keywords are the words and phrases in your website content that search engines use to determine the topic and credibility of your content. SEO keywords are an important part of the attract stage of inbound marketing, because they help you get found faster by search engines, boost your search ranking, and turn your content into a user-friendly sales tool, all of which will help you stay competitive online. Use these 5 Simple Secrets to harness the power of SEO keywords to your company website. 1. Put People First Your end goal is to connect with people, so begin with the

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Is Successful Content Marketing Strategy Eluding You?

You are not alone. 94% of B2B content marketers feel that the effectiveness of their organization’s content marketing strategy is sub-optimal, according to CMI’s 2016 industry survey. 50% of B2C marketers have a Content Marketing strategy that is not documented, as reported by 2015 B2C Content Marketing Trends – North America. Too often, a content marketing strategy is not a strategy at all but “a way of sounding smart or leader-like and used to avoid necessary choices,” Frank Cespedes in the Harvard Business Review Why Is My Content Marketing Strategy Not Working? Your strategy may be: Difficult to define Hard to

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Using Share Software – Woo Potential Economic Development Investors

When you’re trying to entice investors to your economic development region you know you need to make it as easy as possible. While wining and dining makes a good impression and forms a personal connection, making it easy to do business long distance is a perk too. That’s why you need to start using share software. Using share software is so practical that even your staunchest face to face advocate will find it a useful tool to include in your economic development strategy. Especially when personal meetings are just not an option. There’s readily accessible share software you can start

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Duplicate content can affect your website’s SEO rankings.

Duplicate content can affect your website’s SEO rankings. But, creating duplicate content is a common practice among content marketers; for instance: A blog writer might guest write for another blog, and then want to post that article on their own blog; The writer of a news release might want to link the news release back to a summary on their own site, or; A website owner might want to use the same quote on multiple pages. But Google values unique, relevant content; so content providers have to take steps to make sure Google recognizes that their original content, even when

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Duplicate Content – How Does it Affect Your Economic Development and Tourism Websites?

“Duplicate Content” is a Search Engine Optimization (SEO) term that refers to similar or identical content appearing in more than one place (URL) on the internet. This can range in nature from the debatable practices of filling a site up with cheap or free content just for the sake of filling it up – with no attempt to give the content any value – to the common and approved practice of re-posting articles from other blogs, curating “best of” lists from around the internet, and quoting articles found on other sites. In between those ranges is sheer human laziness: for

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Don’t Try to Fix Your Economic Development Website Without This 1 page Strategic Plan

Why Economic Developers Need At Least This 1 Page Strategic Plan If you’ve listened to any of my EDAC, OMAFRA, or OEMC, webinars and training sessions, you’ll know I advocate: you cannot communicate who you are - important when it comes to doing websites and online communications - if you don’t know who you are. Every county, municipality and economic development department needs a strategic plan that tells you who you are, what’s different about your community and who would do well there. Obviously this requires research into what kind of companies are already succeeding - and why particularly your location in

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How to Get Site Selectors and Investors to Love Your Economic Development Website

So now you know which site selectors and potential investors are looking for in your website and companies you should attract to get the best bang for your economic development efforts. But you’re not ready to change your website content yet. There’s a whole process to go through in creating the messaging required in your website. If you skip these next steps - there’s no guarantee your staff and readers won’t hate your website 6 months after you’ve just released it. There’s also no guarantee you won’t have wasted the money and time you spent in redeveloping your website. How

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What Are Site Selectors Looking For On Your Economic Development Website?

The biggest mistake your economic development website (and subsequent communications) can make...The simple answer is: to sound like everyone else working in economic development. Site Selectors and Investors (and retained businesses!) don’t have time to guess at who you are nor what support you offer:  you have to spell it out for them. American economic development strategist Janet Ady writes that every community should “know what type of businesses would place the greatest value on your particular mix of assets”. Don't  forget the #1 job of your economic development website: it’s to reassure site selectors and potential investors that they are

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Unique Selling Proposition – How to Make Your Business Stand Out

With so much competition around you, it can be overwhelming and a daunting process to figure out how your business stands out. Have you considered what is unique about your product or service? Answer these 5 questions to discover your Unique Selling Proposition (USP).   What is it about my business that makes people choose my product or service and not the next result on Google? What does my business do really well that no one else can do? Who am I trying to sell to and what are their needs? How do I meet those needs? How can I

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Increase Your Online Sales and Grow Your Business in 2017

The end of 2016 has come and, like most entrepreneurs, you probably have a whole list of articles you wanted to read – all relevant to your business! To help you catch up, here is our compilation of… The 7 Top Content Marketing Articles to Help You Grow Your Business Online in 2017  SEO Tips To Help You Attract The Right Buyers in 2017 - Once you’ve enriched your site with good-quality and audience-relevant content, you want investors and potential customers to read it. One way to drive traffic to your content is through Search Engine Optimization (SEO). How To Use Twitter

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January 19th, 2017 Webinar – Optimize Your Economic Development Website

Your economic development website is the most important tool in your toolbox. It's important that you optimize your economic development website as it's the hub of your marketing efforts and works 24/7 to share information about your community with your target audiences. On January 19th at 1pm, Alysha Dominico with the University of Waterloo will run a 90 minute University of Waterloo webinar, that will share secrets for optimizing your economic development website to increase traffic, build relationships, and attract investors. Do your investors know how good you really are? How is your Economic Development Organization doing with business content and communication essentials? Here’s a Free

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