Economic Development – Attract Investors

Why Use An Inbound Marketing Agency To Nurture Leads

In our last article, “Using Live Chat Tools For Overseas Lead Conversion,” we mentioned how useful live chat meets are for getting leads. But maybe you’re a small company and don’t have time for a lot of meetings, even if they are online. In this stage of the Inbound Marketing Methodology–the Close–we’re going to discuss how hiring an inbound marketing agency can help you gain and grow leads. How they can improve your website and social media content, nurture your relationships with overseas investors, and ultimately, convert leads to sales. Consider a Hubspot partner. Content experts or an inbound marketing

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Attract New Investors Using Social Media For B2B Companies

Are you wondering what social media for B2B companies looks like? Let’s take it a step further - in this article we’re going to discuss how social media can work for economic developers too! Because B2B companies market to businesses and not regular consumers, their targets are often more “expert” - they’re out there researching as part of their job. These experts have different needs than the average customer. B2B marketing will be different than B2C marketing, but social media is versatile enough to be effective for both. If you’re looking for a better, online way to attract the right

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Use Your Economic Development Marketing Plan To Help Businesses Recruit

Finding, recruiting and retaining talent is competitive work so it’s imperative for Economic Development Organizations (EDOs) to use all the tools at their disposal, especially a successful business development marketing plan, to help local industry attract best-fit employees. Along with everything else EDOs do to bring prosperity to their regions, sharing internal economic development marketing plan strategies can help their local businesses too. Leading by example, EDOs can show businesses how proper marketing can be effective whether it's attracting investors or targeting specialized workers. So even though EDOs don't focus on recruiting talent they can share marketing best practices, like

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Advanced SEO Tips For Economic Developers To Attract Investment

You'll need advanced SEO tips even if your economic development website has been structured in full consideration of SEO. You've put a lot of effort into your SEO. Your content has been carefully laden with keywords to help boost your rankings in search engine results. You’ve identified your target audience, and perfected your online communications strategy to suit it. You might think your journey with SEO is over, but there’s always more you can do to increase performance. The truth is, your work with SEO will never be complete. Google regularly updates its search algorithm, and as long as that

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How Are Companies Using Social Media To Find and Recruit Talent?

A central mandate of many economic development offices is to help businesses find talent. To accomplish this, it’s imperative to communicate best practices and relevant techniques, and social media should be close to the top of this list. You might have a social media marketing strategy of your own, but it probably has different goals than the businesses you support, particularly from a hiring standpoint. To support the recruiting efforts of businesses in your economic development region, familiarize yourself with the tools and knowledge they’ll need. Learning how other companies use social media to recruit will help you educate local

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How The Best Economic Development Websites Use Blogs To Recruit Talent

An active, engaging blog sets the best economic development websites apart. Blogs benefit business in a variety of ways, but from a fundamental standpoint, they serve to boost brand awareness, showcase organizational culture, and build relationships. EDOs can utilize blogging to serve their own purposes, but blogging can also be a major asset to the local businesses they support. A business blog communicates company goals and brand messaging not only to potential clients, but to potential employees as well; sharing these insights with businesses in your economic development region can help them attract talent. To accomplish this, practice what you

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The Role Of Marketing In Economic Development: A Beginner’s Guide

All’s fair in love and economic development. In order to stand out from the pack, the role of marketing in economic development is incredibly crucial. Thanks to technology and the internet, there are many effective marketing options at your disposal. Base Your Strategy Around This Simple, Five-Point Plan: The role of marketing in economic development - specifically inbound  marketing - is important because it focuses on showing investors what you have to offer and attracting them through your genuine appeal to their unique wants and needs. 1. Attract, Convert, Close, and Delight. First, attract visitors with your content, then convert

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How To Attract Investors Online With Inbound Marketing

Business in your region is growing, but you know there’s more you can do to help it along. You want to attract investors online efficiently so you can make the most of your resources and have measurable progress to show management. But how do you get there? You know about inbound marketing. Inbound is the marketing strategy that draws readers in by captivating their attention, not selling to them. As an economic developer, it's your job to draw new businesses to your region (and support those you have). Inbound marketing can help with both. And, a complete inbound marketing checklist is a

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How The Best Economic Development Websites Get Found Online

Attracting visitors to your economic development website is imperative to growing brand awareness and driving business. To become one of the best economic development websites, a good place to start is with your site’s search engine optimization (SEO). Ultimately, SEO affects how Google and other search engines judge the credibility of your website content, and determine its page rankings. There are several factors at play when it comes to strengthening your search engine optimization (SEO), but some deserve special attention. The Best Economic Development Websites Use Strategic Keywords Using the right keyword placement is a great place to start making

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3 Reasons Learning How To Use Social Media Attracts Investment

One of your primary concerns when showing off your economic development region to investors is proving your region’s value. In the smartphone age, that means knowing how to use social media. Social media is all about sharing content, (it’s perfect for networking) and though at first it may seem daunting if you’ve never used social media as a marketing platform, you’ll soon find that marketing for economic development lends itself to online sharing. 1. Keep Social Media Content On Track With An Editorial Calendar An editorial calendar, to help schedule what content you post and when, is a must for

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Revise Your Economic Development Website Homepage For Sales

You’ve done everything right: you’ve created an economic development website homepage. You've even developed a blog and released social media content to an engaged audience who is interested in your product and your brand. But there’s a problem: you’re still not getting enough sales. That’s definitely a problem, but there are fixes. The apparatus you need to increase website traffic and sales is already in place. All you need is to make your website homepage work more effectively. Think of your economic development website homepage like your business storefront. It is critical that readers get what they want quickly when they first

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7 Ways To Improve Your Online Economic Development Communications

You’ve got a great economic development location, welcoming community and knowledgeable staff. Now, it's time to improve your online economic development communications. Right now, you're great face to face. When you meet with investors and site selectors in person, they find you easy to talk to and seem to trust you and be interested in what your location offers. However, if you can't meet in person, you might need to improve your online economic development communications when you're trying to attract new investors and site selectors. 1. Get the Best Value from Your Economic Development Website Budget Getting the best value from

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Write Economic Development Content Specific To Your Target Audience

You need to write economic development content specific to your target audience because content is still king. The most difficult part of creating content for economic development: reaching the right audience. Even businesses with a system for generating content are still unable to get that content to the people they want. Here's some proven ways to write economic development content specific to your target audience: How To Solve Problems For Your Ideal Customer  The old saying about walking a mile in a person’s shoes still rings true—maybe more so now than ever. The modern consumer is becoming increasingly used to being

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How Online Marketing Increases Experiential Tourism Dollars: EDCO Webinar

On November 7th, in partnership with EDCO, Tangible Words will be presenting “How Online Marketing Increases Experiential Tourism Dollars in Your Region” @edco1edco webinar as part of a four-part webinar series. This event is recognized by the International Economic Development Council (IEDC) as a professional development event that counts towards the re-certification of Certified Economic Developers (CEcDs). How Online Marketing Increases Experiential Tourism Dollars in Your Region: EDCO Webinar The tourism world has moved away from tours and into “experiences”. The online world has made it easy to find what you’re looking for - but harder for buyers to make

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Help Local Companies Find & Recruit Talent: Oct 17th EDCO Webinar

In partnership with EDCO, Tangible Words will be presenting "Help Local Companies Find & Recruit Talent in Your Region" EDCO webinar as part of a four-part webinar series (Tweet @edco1edco). This event is recognized by the International Economic Development Council (IEDC) as a professional development event that counts towards the recertification of Certified Economic Developers (CEcDs). Help Local Companies Find & Recruit Talent in Your Region EDCO Webinar Want another way to show your local businesses your economic development support keeps them competitive? Even with recruitment firms, job fairs, and the promise of online communication, most companies struggle to find

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OEMC 2017 Presentation – Help Local Businesses Thrive & Attract New Investors

On Thursday September 14th at 11:30am, Alysha Dominico, Co-Founder of Tangible Words Ltd. will present "Help Local Businesses Thrive & Attract New Investors to Your Community" at the Ontario East Municipal Conference in Kingston, Ontario. Attention Economic Developers! Historical sales tactics no longer bring the same leads your target sectors once counted on.  From Canadian manufacturers to lone eagles – it’s no different: the sales world has changed. Find out a powerful way to use Inbound Sales and Online Marketing to impact business revenue goals. You may not realize, but economic developers give companies hope. Learn what’s possible: from case

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Here’s How You Can Attract Investors Online Through Business Blogs

In a perfect world your economic development region would speak for itself. But in the online world it’s the  economic development website that talks to potential investors. You can attract investors online through business blogs, and use them to strike up a conversation about your economic development region. Consistent Blogging Improves Your Economic Development Website When you blog consistently, you attract investors to your economic development region through the amount of information you've made available online. Using the right SEO keywords in your blog posts improves your blog’s - and website’s - search engine ranking. This increases traffic to your economic

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Dealing With Site Selector Objections When Relocating To Your Region

You might need to deal with site selector objections when relocating to your economic development region because clients are intelligent and informed. They do their own research so they feel they are making the best choice for their business. Most people will have questions or concerns, and may require several points of contact before a decision is reached. They may worry about how adding another location to an existing chain will affect their bottom line. Maybe they are nervous about taking their first leap into small business ownership. You can’t anticipate every concern but you can work to convert protest

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How to Attract Investors To Your Economic Development Website

Although content is king, the design of your economic development website is also important when trying to attract investors and site selectors to your economic region. Using a content first, then design approach helps you provide quick access to concise information about the economic health of your region. Give site selectors the information they need to complete their due diligence process as they research where to invest.       Showcase Successes On Your Economic Development Website To Woo Investors Economic investors want to contribute to productive and vibrant communities or areas with potential for growth. Quick access to information

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A Sales Pitch to Attract Investors to Your Economic Development Region

You could talk about your economic development region for hours. But when you’re trying to attract investors, it’s best to make every word count. You can attract investors to your economic development region with a great sales pitch. But in order to be effective, a sales pitch must be adaptable, concise, and memorable. That’s a tall order for a pitch that is only supposed to last the amount of time it takes to ride an elevator. Good thing I have some tips to help you master your sales pitch to attract investors to your economic development region. 3 Steps To Attract Investors to

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