Ontario Tourism – Attract Tourists To Your Region

How Are Companies Using Social Media To Sell Tourist Regions?

How are companies using social media? Here’s the simple answer: by starting conversations about their region that attract tourists and catch on. Starting a conversation and building on it is how businesses attract attention that leads to sales. To Attract is your first goal in the buyer’s journey through inbound marketing. Because you’re in the tourism industry, you have a distinct advantage when it comes to attracting business online with social media, and that advantage is Instagram. Instagram is the place where you can start a conversation with a picture. Think about it. A few photos of glowing sunsets and

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How To Create Tourism Website Content That Increases Sales

In the previous post, we discussed why prices should not be included on your website. Now we’ll discuss what should be included on your website. To create website content that increases sales and attracts visitors, show them the type of experiences that your region provides. Your social media marketing and blog posts will direct tourists to your tourism website, which functions as your storefront, but is also an important opportunity to “sell” a story about your Ontario tourist region. Start with these questions you need to ask to design a tourist-friendly website. Then, to ensure that you provide website content

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How Are Companies Using Social Media Hashtags to Sell Destinations?

The hashtag. What was once known as the pound symbol on a telephone (#) is now being used to join a movement, share humour, connect with the world, and promote destinations on social media. How is it done? How are companies using social media hashtags for attracting tourists? In the first article of our series on inbound marketing in the tourism industry, we discussed the power of Instagram when it comes to attracting tourists. Now, as we close the series, we’re going to discuss why hashtags Delight people: the fourth stage of inbound marketing. After all, the buyer’s journey isn’t

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Why You Need Advanced SEO To Have The Best Tourism Website Possible

Advanced Search Engine Optimization (SEO) is not only a good way to bring views to your tourism region’s website, it is a necessary part of building the best tourism website you possibly can. Wait a Second, Haven’t We Been Over SEO Before? When you first created your tourist region’s website, you were probably advised on, or researched SEO and tinkered to make your website optimized. You already did what you needed to make your site the best tourism website possible. So why do you have to think about SEO again? Wasn’t that covered the first time? Yes, but SEO is

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5 Email Marketing Best Practices To Get Newsletters Read

Using email marketing best practices ensures your emails get read so your good content doesn't go to waste.  An email newsletter is an excellent way of keeping your target audience up to date on your tourist region’s latest ventures. And reminding them of everything you have to offer. This can build brand recognition, and continue a relationship of trust between you and your audience. That is, if you’re doing it right. Everyone with an email account knows the pain of opening their inbox to unearth an avalanche of newsletters they don’t care about. Following email marketing best practices can help

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How To Market A Tourist Destination Using SEO Keywords

Online visibility is paramount to how you market a tourist destination well. So, the importance of making sure your website has a good search engine ranking can’t be understated. First, prioritize your destination website’s search engine optimization (SEO) using SEO keywords. SEO Keywords For Tourist Destinations SEO keywords are words and phrases on your website that are the same or similar to those words and phrases people use in search queries. By incorporating terms relevant to search queries when you market a tourist destination on your webpages, Google and other search engines determine your site’s credibility and authority on a given

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Content Creation Builds Relationships For Ontario Tourist Marketing

Tourism operators: you need to tailor your content for Ontario tourist marketing. When your tourism website content and social media posts are interesting and useful to prospective tourists, they take the time to read and consider your Ontario tourist destination. Let your passion for your Ontario tourist region show. People love stories. Tell the story of your region and let your prospects picture themselves as characters in that story… at your destination! 5 Simple Ways To Use Content Creation For Your Ontario Tourist Marketing 1. Know Your Audience: Target Market Needs & Desires Do some research to figure out who

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How To Keep Year Round Interest In Your Ontario Tourist Region

If you’re in the business of helping visitors discover Ontario - or any location - you know what the off-season can do to your bottom-line and the growth of your business. Luckily, there are ways to keep tourists engaged long after the heat of summer wanes and the famous (or infamous) Canadian winters hit. Or, if winter’s your thing, long after the snow has melted. Attractions abound in Ontario tourist regions - all year - so learn to keep year round interest in your Ontario tourist region. For some destinations, it’s mostly when the sun in shining. For others, it’s

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5 Online Techniques To Attract Tourists To Your Ontario Region

Your amazing tourist region is a destination worthy of any bucket list but you still need to work to attract tourists to your Ontario region. You have interesting activities, friendly staff, and lots of support from local businesses. The people who do visit seem to have a great time and post lots of photos on Facebook. But you’re still not hitting your revenue targets. You wonder how to attract more regional, international and local visitors to provide consistent bookings. You want to clearly communicate how great your destination is online to reach a wider audience. Here Are 5 Ways To

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Easy Ways To Promote Your Region: A Tourism Destination Facebook Page

Savvy tourism businesses have been using tourism destination Facebook pages to reach their target tourist audience. These pages help convert followers into visitors to their region. Then, they engage visitors further by getting them involved with their Facebook page. Sharing visitors’ pictures, insights and experiences with the larger Facebook community is a great strategy. Your tourism destination Facebook page promotes your region for you.   Aside from your tourism website, creating your own travel destination Facebook page gives you ultimate control over your business's story and imagery. It also provides direct access to your target audience. It’s so easy to

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How Inbound Marketing Will Attract Tourists To Your Website

Inbound marketing brings your customers to you. Potential visitors to your region (your target market) are looking for good, fun and interesting places to go for a day trip or for months-long travel; they want what you have. So to attract tourists to your website, all you have to do is make sure they find you. Your inbound marketing technique answers the question people are asking: “What are we going to do today? Instead of sending advertising out and hoping people will notice it, find out what kind of traveler likes your Ontario Tourist Region. Attract tourists to your website

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Simple Steps To Set Up A Facebook Page For Your Ontario Tourist Region

Tourists flock to the internet to research destinations they want to visit. If your business has a dedicated Facebook page, it provides tourists with your region’s details on a simple-to-use platform that's accessible anytime. Setting up a Facebook page for your Ontario tourist region is like building a secondary professional, targeted website. Except it’s much easier to do and - best of all - it’s free! This is why you need to set up a Facebook page for your tourism business. Facebook is a powerful social media networking tool that allows potential visitors an opportunity to interact with your tourism

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Questions You Need To Ask To Design A Tourist Friendly Website

Your tourist destination has a lot to offer international, regional, and local visitors. You want to make it a bucket list destination. But you’re not sure how to attract tourists to your region? Your website is one of your most successful marketing tools to get consistent tourist bookings. But only if you design a tourist friendly website.   3 Questions to Answer Before Developing Your Tourist Friendly Website Your tourism website is your storefront. Whether you’re creating your website from scratch or looking to do a redesign you must ask yourself these questions. The answers are the key to creating

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Turn Objections Into Opportunities For Your Ontario Tourist Region

We all want to feel that we are making good decisions. Tourists can need several points of contact before deciding to purchase. And, they may have objections. Maybe they think they can’t afford a vacation. Maybe they're worried about finding activities for multiple generations. While you can’t anticipate every objection, you can turn objections into opportunities for your Ontario tourist region. Steps To Turn Objections Into Opportunities For Your Ontario Tourist Region  Objections are a good thing. Asking questions means that your prospect is interested and willing to spend more time researching your Ontario tourist region. Sometimes a prospect will need more discussion

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Elevator Pitches That Attract Tourists To Your Tourist Destination

Marketing and sales may have changed but one thing remains the same: a great elevator pitch that attracts tourists to your tourist destination. Mastering elevator pitches that attract tourists to your tourist destination seems daunting but it doesn’t have to be. The bottom line: elevator pitches that attract tourists to your destination should be memorable and effective. Don’t know where to start? Here’s how to attract tourists to your region. Three Ways To Create Elevator Pitches That Attract Tourists An elevator pitch sparks prospective tourists’ interests in the time it takes to ride an elevator (about 20-30 seconds). For something so short,

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How To Develop New Content Ideas To Attract Tourists to Your Region

Coming up with new content ideas to attract tourists doesn’t need to be a hassle. Take some time to hone in on their wants. If you know their travel goals, you can prepare a content strategy plan offering the services and experiences they seek. And contribute to your region’s economic development in the process. Tourists travel to revel in the new, the exciting, the unknown. Or the well known, and well-liked. Content created with the tourist persona in mind that is likewise fresh and exciting - will pull the tide of visitors your way. But perhaps your tourism marketing plan

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Gain More Twitter Followers As A Tourism Expert

By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When marketing your business use your industry expertise to gain more Twitter followers. You know your business inside out which makes you the expert. Use your insider tourist knowledge to create interesting content and instill confidence in the tourists you want to attract. Use Social Media To Gain More Tourist Followers and Attract A Tourist Online Audience  Here's three ways to start positioning yourself as an expert online and gain more tourist followers. 1. Look The Part! If you want to be taken seriously

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Tourism Conference: How To Set Your Tourist Region Apart

Tourism Conferences are an opportunity for problem-solvers to gather with fellow industry leaders to share their solutions. I.e. Problem: needing an escape from the rat-race, that caters to a love of yoga. Solution: a rural wellness retreat offering yoga classes taught by top-notch yogis. But to get your solution across and attract interest, you need to start by preparing the right words for the right audience. This article outlines why your sales pitch at a tourism conference to promote your tourist destination must be carefully crafted, and when attending make sure to wield said pitch will attract tourists to your region. Only

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How Blogging Adds Value To Your Tourism Website – Start Today

Blogging adds value to your tourism website. We’ve heard it before.  But, you’re already busy running your tourism business, you don’t have the time to come up with content for a blog on your tourism website. But here’s the thing: it may seem like a lot of work but in reality blogs drive online traffic your way.   3 Ways Blogging Adds Value To Your Tourism Website By Increasing Your Website’s Traffic More Content: Consistent creation of new content leads to higher traffic. Higher traffic leads to a higher number of visitors using your website for their vacation needs. Companies

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Three Ways To Create Email Subject Lines That Attract Tourists

It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide whether to open an email based on its subject line, according to Hubspot. Much like a book is judged by its cover, emails are judged by their subject lines. So, if you’re using an email marketing campaign to attract tourists to your Ontario tourist region you need to put a lot of thought into how you present yourself. Luckily, I have a few tricks to help you choose

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