Rebuilding Your Website

Manufacturing Website Design: How To Attract A Global Audience

Manufacturing website design, like web design in any industry, is focused on delivering solutions to the people who need them. Manufacturing standards are not the same from one country to the next. Good news is, web design standards that sell those products and services are. Elements of good web design are universal; it’s the audience that varies. When you apply these elements and customize your content (be wary of duplicate content) you can optimize your manufacturing website and lead the buyer to you. On average, "B2B Researchers do 12 searches prior to engaging in a specific brand’s site.” (Google 2014). This

Read More...

How to Attract Investors to Your Economic Development Website

Although content is king, the design of your economic development website is also important when trying to attract  investors and site selectors to your economic region. Providing quick access to concise information about the economic health of your region helps potential Site Selectors’ Due Diligence process as they decide whether or not to invest.       Show the Success of Your Economic Region with an Effective Economic Development Website Economic Investors want to contribute to productive and vibrant communities or areas with potential for growth. Quick access to information proving a community’s health is important as that can influence

Read More...

How To Choose A SEO-Friendly URL For Your Business

The world wide web contains 4.5 billion indexed pages with new pages being added every day (WorldWideWebSize.com). Using SEO keywords in your URL (website address) helps your audience find you through all the “noise” on the internet. Here are a few basic guidelines to creating a more SEO-friendly URL.   Set-Up Your SEO-Friendly URL Your website address basically tells the world who you are. There are several best practices to setting up SEO-friendly URLs. Simple is best. Search engines (and people) prefer logical, readable words and phrases as URLs. Avoid long strings of letters and numbers in your URL - it

Read More...

Capitalize On The Newest Google Algorithm SEO Strategy: Topic Clusters

Content is a critical component of all online businesses. It’s content that drives your website traffic and social media engagement. With the steady increase in content creation, Google’s search algorithm had to adapt to ensure people always receive the best search results. That’s why topic clusters are emerging as the best way of linking related content online. New Google Algorithm: How Are Topic Clusters Different From Keywords? Most websites rely on keywords and keyword phrases to show search engines the web page subject matter. But if a business has dozens of web pages about a similar topic, they end up

Read More...

How to Attract New US Manufacturing Customers?

How do you attract new US Manufacturing customers? One of the best ways to find new US opportunities is to make sure your manufacturing website has the right content so it is targeting the right people. 5 Ways to Improve Website Content and Identify US Manufacturing Opportunities Identify your target market. Who are your ideal customers? Create a buyer persona. If there are groups within the target market, create a persona for each group. Ask your sales team the most common questions potential customers have, so you better understand what they are looking for.  Once you know who you are

Read More...

Improve Your Manufacturing Website to Get More US Customers

Want to Increase Web Traffic and Double Your Revenue? You want more US customers for your manufacturing business. But how do you find them? More importantly, how do they find you? Your website is your first and main point of contact and investing in a great website will boost your Canadian business. 5 Ways To Improve Your Manufacturing Website So US Customers to Find You Make frequently requested information easy to find. Supply useful content in a format that is user friendly and intuitive to navigate. Add photos and videos to increase website traffic. Make each page on your manufacturing

Read More...

Create Tourism Websites Travellers Want To Visit

If you want to go on vacation - to a new city, on a camping trip, or a wine tour - you plan it first, right? Arriving at your destination, like an Ontario tourist region, with no plan wastes time and money. So if you want to create tourism websites travellers want to visit you need to spend time planning your content. Just like your tourists plan their vacations. To make prospective tourists excited to travel to your destination your tourism website needs to start with a plan - a map - of what and how you're going to promote what you have to offer. Just like

Read More...

How to Spring Clean Your Company Website to Increase Sales

The time has arrived when winter has no choice but to make way for the coming of Spring. This year, when you haul out the brooms, dust-pans, and gardening gloves to give your home a fresh beginning, why not do the same for your business? Take your resources to the screen and revitalize your company’s online presence using a website redevelopment strategy like the one below. With Site Metrics Clean Your Company Website to Increase Sales and Website Traffic Your shelves may not be the only things in need of a dusting. Clearing away the fluff opens a path to

Read More...

5 Simple Secrets to Identifying Powerful SEO Keywords

SEO keywords are the words and phrases in your website content that search engines use to determine the topic and credibility of your content. SEO keywords are an important part of the attract stage of inbound marketing, because they help you get found faster by search engines, boost your search ranking, and turn your content into a user-friendly sales tool, all of which will help you stay competitive online. Use these 5 Simple Secrets to harness the power of SEO keywords to your company website. 1. Put People First Your end goal is to connect with people, so begin with the

Read More...

Interested in Working as a Copywriter? Now Hiring!

We are now hiring writers to join the Tangible Words copywriting team. Do you have any interest in working as a copywriter?   Want to fulfill of your dream of writing and get paid for it? If you're a keen and conscientious writer with a background in English, journalism, or marketing - between Dec 16th, 2016-January 9th, 2017 we're offering you a chance to apply to join the Tangible Words team. We train all of our writers to help them become an experienced website and SEO copywriter. Every successful applicant must complete the Tangible Words Copywriting Independent Study & Coaching Course. We LOVE

Read More...

Increase Your Online Sales and Grow Your Business in 2017

The end of 2016 has come and, like most entrepreneurs, you probably have a whole list of articles you wanted to read – all relevant to your business! To help you catch up, here is our compilation of… The 7 Top Content Marketing Articles to Help You Grow Your Business Online in 2017  SEO Tips To Help You Attract The Right Buyers in 2017 - Once you’ve enriched your site with good-quality and audience-relevant content, you want investors and potential customers to read it. One way to drive traffic to your content is through Search Engine Optimization (SEO). How To Use Twitter

Read More...

How to Attract Investors To Your Canadian Economic Region

When you redeveloped your economic development website, did you account for SEO website copywriting? All the money you've spent on your website is wasted if you don't have the right content to help attract investors to your Canadian economic region. 3 Ways to Attract Investors To Your Canadian Economic Region Do you know what your unique selling proposition (USP) is? You need to separate you from your competition and drive investors to your economic region. Do you know the niche market you’re targeting? Once you do, use consistent language with a simple message. Make sure investors know exactly what you’re

Read More...

5 Reasons Your Website Fails To Attract Investors and Increase Sales

It’s so satisfying to work with a website developer who gets the look you’re after and works their magic to make it so. There’s great graphics and slick effects, everyone LOVES it. So where’s all the traffic? Why is your new website failing to attract investors and increase sales? Take a step back and have a look at what your Canadian economic development website actually says to potential investors. Good website development is important to your online success. However, if you’re not giving your audience the information (website content) they want your sales aren’t going to increase. Here’s 5 Ways

Read More...

An Unlimited Writing Coach On Your Team

Here's How You Can Benefit From Your Unlimited Writing Coach: Unlimited Edits on Your Writing: Strengthen every customer message and get your words exactly how you want it. Unlimited Email Support: Your writing coach will help you spend your resources on what matters most. Become a Better Writer: From SEO questions to how to stay focused on WIIFM, you'll get templates, samples and guides to help your whole team achieve more. Unlimited Project Management Software to keep you and your team accountable, on-track and informed. Contact today to see how you can save $350 on this expert writing coach.

How To Maintain A Kick Ass Website

Think you have a kick ass website? Good. Now you can plan your website content so it stays that way. You might have scheduled time to maintain your website when other business is slow, like a winter project. But if you have to start from scratch every time you get to maintaining your website you’re going to lose time and motivation pretty quickly.  You’ll end up “getting started” over and over never finishing. Plus it is so easy to push your website to the side when you’re happy with the content and figure “it’ll do” for a while. But your

Read More...

Wondering How To Create A Strong Headline?

Just like when you read a newspaper, when people first look at a website, they skim the headlines. A strong headline helps people better find and comprehend your messages. Well worded headlines work not only for search engine optimization, they also make it easier for the user to navigate your site. Headlines break up the body text to help draw users to where they need to be looking on the page to get the information they want. A Strong Headline Must: catch your audience’s attention. speak to your readers but also inform them about your business. help people quickly browse

Read More...

Make Your Business More Successful With a Content Partnership

5 Ways a Content Partnership Will Make Your Marketing Team's Life Easier: Removes time-consuming work, like research, organization, writing and editing. Project Management makes sure your messages always go out on time. React faster and feed customers with more meaningful, consistent messaging with a content partnership. Send us any content request, when you need them, so you stop missing opportunities. Pre-planned content by trained copywriters is managed and executed on a schedule. On content partnerships, you’ll be assigned a Content Marketing Project Manager who works to your marketing team’s expectations—and your deadlines. Let's get your content 'to do' list done! How

Read More...

Plan Your Content To Meet Website Content Accessibility Guidelines 2.0

Let’s Help You Be Website Content Accessibility Guidelines 2.0 Compliant Don’t be scared of making your website accessible. Website Content Accessibility Guidelines 2.0 (WCAG 2.0) makes sure everyone can access your online content, simply. It’s not a difficult task, and even easier when it’s part of your content planning. And, meeting WCAG 2.0 won’t tax your budget, especially if you’ve already set aside funds to work with a web developer who’ll make sure the design elements meet the functionality requirements. If you’re developing your website on your own be conscious of choosing simple layouts and describing your content in a

Read More...

SEO Is Now Different. Keywords Need to Be Backed By Content

If you’ve been reading the Tangible Words blogs you’ll know we’ve been easing you into the SEO evolution for a while. (If you haven’t been reading them you can catch up with TW Business Blogs now). Search Engine Optimization (SEO) used to be incorporating keywords about your business into your online content as much as possible, now it’s much more. It’s all about the language you use and the quality of content you post. Search engines, like Google, have evolved to understand what users are looking for in their search phrases based on their intended meaning and not necessarily the

Read More...

Good Website Homepage Review: MuckRack.com

How MuckRack.com Uses Copywriting Techniques For A Better User Experience I like the Muck Rack homepage. Simple language and clean images make a good first online impression. The conversational language gives readers the impression they’re not being manipulated—and they shouldn’t be. Reputable businesses don’t make promises they can’t keep or hide their intentions in “marketing jargon”. They tell the truth, well. Plus the use of different elements that copywriters talk about, and practice, regularly—create a positive user experience. Let’s look at 3 fundamental copywriting techniques in our good website homepage review that Muck Rack uses that should be a part

Read More...