Rebuilding Your Website

How To Create Website Content That Increases Sales

Deciding the type of website content that increases sales can feel a bit overwhelming. You start with a homepage and then add pages according to every expert you can find, including those helpful friends, family and colleagues… soon, the thing takes on a life of its own and the project spirals out of control! Here, all in one location, is everything you need to know about website content that increases sales. You'll learn how to get started and how to maintain it. How to Get Started With Your Website Content  As with any large project, you need a plan. Before creating

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Create A Website That Raises Money For Your Non-Profit Organization

Non-profit organization website design can be complicated. Your website needs to be cost-effective, deal with complex topics, overcome objections and get both staff and donors on board.   If you want to get someone to open their wallet for your non-profit organization, you need to open their mind and heart first. Your website is the place to explain your non-profit organization and share your passion for your cause. To reach people on a deeper level, words matter more than a fancy layout. 5 Steps To A Cost-Effective Non-Profit Website Option You’ll Love – Let Your Website Raise Money For You

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301 Redirects: How To Succeed At Rebuilding A Website

301 redirects allow you to maintain your website’s clout without the need to rebuild your audience from the bottom up when you're rebuilding a website. You built your website from the ground up. The number of page visitors has grown with you. When you’re rebuilding your website, you want to build on previous successes - not start from scratch. When search engines can see that your page has moved for good and not just temporarily, they can confidently send you a flow of traffic. The 301 redirect - an invaluable tool for website managers who plan to rebuild websites and

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Why The Difference Between Features and Benefits Matters

The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert leads to sales. What is it about your product or service that is considered a feature? How do you separate a feature from a benefit? To start, think of a feature as akin to a characteristic. A feature is what a product or service offers on a basic level: i.e. a disposable coffee cup. Feature: it’s disposable. “Features work on a factual level rather than an emotional one...” (Printwand, 2012) Now let’s

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How To Create Small Business Websites That Attract More Visitors

When you create small business websites you'll immediately open up your company to a whole new pool of potential customers. Running a small business is no easy task. You’re already stretched to your limits and might feel managing a website could be daunting and time-consuming. But it doesn’t have to be.  Google processes more than 3.5 billion searches per day. If your business is not even searchable because you don’t have a website then you are missing out on some serious business. 5 Tips To Help You Create Small Business Websites You won’t attract customers by simply setting up a

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Manufacturing Website Design: How To Attract A Global Audience

Manufacturing website design, like web design in any industry, is focused on delivering solutions to the people who need them. Manufacturing standards are not the same from one country to the next. Good news is, web design standards that sell those products and services are. Elements of good web design are universal; it’s the audience that varies. When you apply these elements and customize your content (be wary of duplicate content) you can optimize your manufacturing website and lead the buyer to you. On average, "B2B Researchers do 12 searches prior to engaging in a specific brand’s site.” (Google 2014). This

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How to Attract Investors to Your Economic Development Website

Although content is king, the design of your economic development website is also important when trying to attract  investors and site selectors to your economic region. Providing quick access to concise information about the economic health of your region helps potential Site Selectors’ Due Diligence process as they decide whether or not to invest.       Show the Success of Your Economic Region with an Effective Economic Development Website Economic Investors want to contribute to productive and vibrant communities or areas with potential for growth. Quick access to information proving a community’s health is important as that can influence

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How To Choose A SEO-Friendly URL For Your Business

The world wide web contains 4.5 billion indexed pages with new pages being added every day (WorldWideWebSize.com). Using SEO keywords in your URL (website address) helps your audience find you through all the “noise” on the internet. Here are a few basic guidelines to creating a more SEO-friendly URL.   Set-Up Your SEO-Friendly URL Your website address basically tells the world who you are. There are several best practices to setting up SEO-friendly URLs. Simple is best. Search engines (and people) prefer logical, readable words and phrases as URLs. Avoid long strings of letters and numbers in your URL - it

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Capitalize On The Newest Google Algorithm SEO Strategy: Topic Clusters

Content is a critical component of all online businesses. It’s content that drives your website traffic and social media engagement. With the steady increase in content creation, Google’s search algorithm had to adapt to ensure people always receive the best search results. That’s why topic clusters are emerging as the best way of linking related content online. New Google Algorithm: How Are Topic Clusters Different From Keywords? Most websites rely on keywords and keyword phrases to show search engines the web page subject matter. But if a business has dozens of web pages about a similar topic, they end up

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How to Attract New US Manufacturing Customers?

How do you attract new US Manufacturing customers? One of the best ways to find new US opportunities is to make sure your manufacturing website has the right content so it is targeting the right people. 5 Ways to Improve Website Content and Identify US Manufacturing Opportunities Identify your target market. Who are your ideal customers? Create a buyer persona. If there are groups within the target market, create a persona for each group. Ask your sales team the most common questions potential customers have, so you better understand what they are looking for.  Once you know who you are

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Improve Your Manufacturing Website to Get More US Customers

Want to Increase Web Traffic and Double Your Revenue? You want more US customers for your manufacturing business. But how do you find them? More importantly, how do they find you? Your website is your first and main point of contact and investing in a great website will boost your Canadian business. 5 Ways To Improve Your Manufacturing Website So US Customers to Find You Make frequently requested information easy to find. Supply useful content in a format that is user friendly and intuitive to navigate. Add photos and videos to increase website traffic. Make each page on your manufacturing

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Create Tourism Websites Travellers Want To Visit

If you want to go on vacation - to a new city, on a camping trip, or a wine tour - you plan it first, right? Arriving at your destination, like an Ontario tourist region, with no plan wastes time and money. So if you want to create tourism websites travellers want to visit you need to spend time planning your content. Just like your tourists plan their vacations. To make prospective tourists excited to travel to your destination your tourism website needs to start with a plan - a map - of what and how you're going to promote what you have to offer. Just like

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How to Spring Clean Your Company Website to Increase Sales

The time has arrived when winter has no choice but to make way for the coming of Spring. This year, when you haul out the brooms, dust-pans, and gardening gloves to give your home a fresh beginning, why not do the same for your business? Take your resources to the screen and revitalize your company’s online presence using a website redevelopment strategy like the one below. With Site Metrics Clean Your Company Website to Increase Sales and Website Traffic Your shelves may not be the only things in need of a dusting. Clearing away the fluff opens a path to

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5 Simple Secrets to Identifying Powerful SEO Keywords

SEO keywords are the words and phrases in your website content that search engines use to determine the topic and credibility of your content. SEO keywords are an important part of the attract stage of inbound marketing, because they help you get found faster by search engines, boost your search ranking, and turn your content into a user-friendly sales tool, all of which will help you stay competitive online. Use these 5 Simple Secrets to harness the power of SEO keywords to your company website. 1. Put People First Your end goal is to connect with people, so begin with the

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Interested in Working as a Copywriter? Now Hiring!

We are now hiring writers to join the Tangible Words copywriting team. Do you have any interest in working as a copywriter?   Want to fulfill of your dream of writing and get paid for it? If you're a keen and conscientious writer with a background in English, journalism, or marketing - between Dec 16th, 2016-January 9th, 2017 we're offering you a chance to apply to join the Tangible Words team. We train all of our writers to help them become an experienced website and SEO copywriter. Every successful applicant must complete the Tangible Words Copywriting Independent Study & Coaching Course. We LOVE

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Increase Your Online Sales and Grow Your Business in 2017

The end of 2016 has come and, like most entrepreneurs, you probably have a whole list of articles you wanted to read – all relevant to your business! To help you catch up, here is our compilation of… The 7 Top Content Marketing Articles to Help You Grow Your Business Online in 2017  SEO Tips To Help You Attract The Right Buyers in 2017 - Once you’ve enriched your site with good-quality and audience-relevant content, you want investors and potential customers to read it. One way to drive traffic to your content is through Search Engine Optimization (SEO). How To Use Twitter

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How to Attract Investors To Your Canadian Economic Region

When you redeveloped your economic development website, did you account for SEO website copywriting? All the money you've spent on your website is wasted if you don't have the right content to help attract investors to your Canadian economic region. 3 Ways to Attract Investors To Your Canadian Economic Region Do you know what your unique selling proposition (USP) is? You need to separate you from your competition and drive investors to your economic region. Do you know the niche market you’re targeting? Once you do, use consistent language with a simple message. Make sure investors know exactly what you’re

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5 Reasons Your Website Fails To Attract Investors and Increase Sales

It’s so satisfying to work with a website developer who gets the look you’re after and works their magic to make it so. There’s great graphics and slick effects, everyone LOVES it. So where’s all the traffic? Why is your new website failing to attract investors and increase sales? Take a step back and have a look at what your Canadian economic development website actually says to potential investors. Good website development is important to your online success. However, if you’re not giving your audience the information (website content) they want your sales aren’t going to increase. Here’s 5 Ways

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An Unlimited Writing Coach On Your Team

Here's How You Can Benefit From Your Unlimited Writing Coach: Unlimited Edits on Your Writing: Strengthen every customer message and get your words exactly how you want it. Unlimited Email Support: Your writing coach will help you spend your resources on what matters most. Become a Better Writer: From SEO questions to how to stay focused on WIIFM, you'll get templates, samples and guides to help your whole team achieve more. Unlimited Project Management Software to keep you and your team accountable, on-track and informed. Contact today to see how you can save $350 on this expert writing coach.

How To Maintain A Kick Ass Website

Think you have a kick ass website? Good. Now you can plan your website content so it stays that way. You might have scheduled time to maintain your website when other business is slow, like a winter project. But if you have to start from scratch every time you get to maintaining your website you’re going to lose time and motivation pretty quickly.  You’ll end up “getting started” over and over never finishing. Plus it is so easy to push your website to the side when you’re happy with the content and figure “it’ll do” for a while. But your

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