Search Engine Optimization

Advanced SEO Tips For Economic Developers To Attract Investment

You'll need advanced SEO tips even if your economic development website has been structured in full consideration of SEO. You've put a lot of effort into your SEO. Your content has been carefully laden with keywords to help boost your rankings in search engine results. You’ve identified your target audience, and perfected your online communications strategy to suit it. You might think your journey with SEO is over, but there’s always more you can do to increase performance. The truth is, your work with SEO will never be complete. Google regularly updates its search algorithm, and as long as that

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Improve Your Manufacturing Marketing with Advanced SEO Techniques

Most marketers know the importance of a search engine optimization (SEO) strategy for gaining exposure online, but what about advanced SEO techniques? If you’re looking for ways to take your manufacturing marketing to the next level—and your company website to the top of Google’s rankings, step up your SEO strategy. Using advanced techniques will help separate you from your competition and build your authority online. 3 Advanced SEO Techniques To Improve Manufacturing Marketing Here’s a snapshot of three advanced techniques you will find in the ebook below to take your SEO to the next level and boost your chances of

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Why You Need Advanced SEO To Have The Best Tourism Website Possible

Advanced Search Engine Optimization (SEO) is not only a good way to bring views to your tourism region’s website, it is a necessary part of building the best tourism website you possibly can. Wait a Second, Haven’t We Been Over SEO Before? When you first created your tourist region’s website, you were probably advised on, or researched SEO and tinkered to make your website optimized. You already did what you needed to make your site the best tourism website possible. So why do you have to think about SEO again? Wasn’t that covered the first time? Yes, but SEO is

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How To Market A Tourist Destination Using SEO Keywords

Online visibility is paramount to how you market a tourist destination well. So, the importance of making sure your website has a good search engine ranking can’t be understated. First, prioritize your destination website’s search engine optimization (SEO) using SEO keywords. SEO Keywords For Tourist Destinations SEO keywords are words and phrases on your website that are the same or similar to those words and phrases people use in search queries. By incorporating terms relevant to search queries when you market a tourist destination on your webpages, Google and other search engines determine your site’s credibility and authority on a given

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How The Top Manufacturing Websites Get Found On Google

To grow your manufacturing business’ online presence, an attractive website with engaging content is a must. For a truly effective online strategy, it’s also important to pay careful attention to your manufacturing website’s search engine ranking. Because a buyer’s journey is carried out mostly online, visibility is key for the best ranked manufacturing websites. There are dozens of factors Google uses to rank content on the web, but some are considered more important than others. Three major areas to consider to improve your manufacturing website’s Google page ranking: keywords, content and performance measurement. Three Ways Top Manufacturing Websites Get Found

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Rockin’ SEO Improvements: The Best Advice of 2017

If Google were Santa, his version of a naughty or nice list would be ‘most relevant’ or ‘least relevant’. If you want to be at the top of the rankings, and get the goods - meaning qualified website traffic - you need to know how seo improvements boost your website ranking. Luckily, there are resources for that; like this article that sums up the top tips of 2017 for search engine optimization. Read on and start the new year ahead of the pack, with your website’s own SEO improvements! Reap the Rewards of SEO improvements: Where to Start Before you

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How The Best Economic Development Websites Get Found Online

Attracting visitors to your economic development website is imperative to growing brand awareness and driving business. To become one of the best economic development websites, a good place to start is with your site’s search engine optimization (SEO). Ultimately, SEO affects how Google and other search engines judge the credibility of your website content, and determine its page rankings. There are several factors at play when it comes to strengthening your search engine optimization (SEO), but some deserve special attention. The Best Economic Development Websites Use Strategic Keywords Using the right keyword placement is a great place to start making

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3 Reasons Learning How To Use Social Media Attracts Investment

One of your primary concerns when showing off your economic development region to investors is proving your region’s value. In the smartphone age, that means knowing how to use social media. Social media is all about sharing content, (it’s perfect for networking) and though at first it may seem daunting if you’ve never used social media as a marketing platform, you’ll soon find that marketing for economic development lends itself to online sharing. 1. Keep Social Media Content On Track With An Editorial Calendar An editorial calendar, to help schedule what content you post and when, is a must for

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Select Effective Long-tail Keywords: Follow These 9 Steps

A long-tail keyword (phrase) should have at least three words – more is better. The more specific you are, the higher your page will rank, because you narrow the field of competition. Effective long-tail keywords are part of advanced SEO strategies to get your information to a specific buyer persona within your target market. What Happens When You Use Effective Long-tail Keywords: Advanced SEO Strategies Higher conversion rates – because the traffic you get is already interested and more likely to make a purchase Higher search rankings – because more specific long-tail keywords are less competitive Mitigate risk – because

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How Are The Best Manufacturing Websites On Page 1 Of Google?

How can your company rank as one of the best manufacturing websites? Firstly, it’s got to be visible to consumers. It doesn’t matter how great your product or service is if the right consumers don’t know it exists. And a website will only be visible if its content is valuable. So how do you show Google your content is valuable, and gain visibility on the world wide web? In three words: search engine optimization. The best manufacturing websites made it to page 1 of Google by optimizing their website to rank high on major search engines. An optimized website is

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How To Use SEO To Increase Website Traffic For Your Company

You'll see the benefits of search engine optimization (SEO) right away because you use SEO to increase website traffic so customers find you faster. Optimization boosts your search ranking, on the results page, which helps you attract the right buyers.  The people who want to buy your product or service. Your online sales may increase up to 340%! SEO Improves Website Ranking SEO improves website ranking, which is important because, to increase website traffic, people need to find your company first and click on the products or services you offer. Ideally, you want your website to rank on the first page, because most

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301 Redirects: How To Succeed At Rebuilding A Website

301 redirects allow you to maintain your website’s clout without the need to rebuild your audience from the bottom up when you're rebuilding a website. You built your website from the ground up. The number of page visitors has grown with you. When you’re rebuilding your website, you want to build on previous successes - not start from scratch. When search engines can see that your page has moved for good and not just temporarily, they can confidently send you a flow of traffic. The 301 redirect - an invaluable tool for website managers who plan to rebuild websites and

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Professional Keyword Placement Strategies: Improve Website SEO

Using Search Engine Optimization (SEO) professional keyword placement strategies will attract the right buyers to your company website. After all, your website’s good content will only convince people to buy if they can find it! It’s important that your SEO keywords sound natural, so use them to  write your website content in a way people can understand. Choosing to spend your money on professional copywriting services is a great way to accomplish this. But if you decide to improve your website SEO yourself, you can still use these pro tips for keyword placement. 9 Website Locations for Your SEO Keyword

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A Guide to How Search Engine Optimization Improves Website Ranking

Successful inbound marketing depends on people finding you. Search Engine Optimization (SEO) improves website ranking so that your business gets found faster and more often by potential customers. Why is Search Engine Optimization (SEO) Important? Google makes frequent updates to improve the accuracy of its rankings and to help users find the quality content they need. Being ranked first – or as close as possible – in search engine results will increase your site’s visibility, website traffic, and brand awareness. A high ranking from Google creates buyer trust. Search Engines, like Google, send out crawlers (or spiders) to explore your website,

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Capitalize On The Newest Google Algorithm SEO Strategy: Topic Clusters

Content is a critical component of all online businesses. It’s content that drives your website traffic and social media engagement. With the steady increase in content creation, Google’s search algorithm had to adapt to ensure people always receive the best search results. That’s why topic clusters are emerging as the best way of linking related content online. New Google Algorithm: How Are Topic Clusters Different From Keywords? Most websites rely on keywords and keyword phrases to show search engines the web page subject matter. But if a business has dozens of web pages about a similar topic, they end up

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5 Simple Secrets to Identifying Powerful SEO Keywords

SEO keywords are the words and phrases in your website content that search engines use to determine the topic and credibility of your content. SEO keywords are an important part of the attract stage of inbound marketing, because they help you get found faster by search engines, boost your search ranking, and turn your content into a user-friendly sales tool, all of which will help you stay competitive online. Use these 5 Simple Secrets to harness the power of SEO keywords to your company website. 1. Put People First Your end goal is to connect with people, so begin with the

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Duplicate content can affect your website’s SEO rankings.

Duplicate content can affect your website’s SEO rankings. But, creating duplicate content is a common practice among content marketers; for instance: A blog writer might guest write for another blog, and then want to post that article on their own blog; The writer of a news release might want to link the news release back to a summary on their own site, or; A website owner might want to use the same quote on multiple pages. But Google values unique, relevant content; so content providers have to take steps to make sure Google recognizes that their original content, even when

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How Does Duplicate Content Affect Websites

Duplicate Content is a Search Engine Optimization (SEO) term that refers to similar or identical content appearing in more than one place (URL) on the internet. This can range in nature from the debatable practices of filling a site up with cheap or free content just for the sake of filling it up – with no attempt to give the content any value – to the common and approved practice of re-posting articles from other blogs, curating “best of” lists from around the internet, and quoting articles found on other sites. In between those ranges is sheer human laziness: for

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SEO Tips To Help You Attract The Right Buyers

You’ve built your website, now what? Is your website honeymoon over? Probably. Because to attract the right buyers and investors you’ll need to maintain your website content to stay relevant online long term.   Cue the tears and expletives. Then start planning your website content so you’ve got fresh, investor ready communication all the time. Website content planning is actually easy especially since you already made it through the hard part of developing the site (Tangible Words tip for next time: Content First, Then Design). Draw attention back to your website by developing a meaningful, user-focused content plan.  Be sure

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Everyone Knows What The Best Blog Article Length Is – Right?!

There is a right answer to “what is the best blog article length”.  Just like there’s a right answer to “do these jeans make my bum look big?” But it’s subjective…and tricky to say for sure. So yes there is an ideal blog article length, however, it simply depends on what you want your blog to do for you and your audience. How To Write The Best Blog Article Length (For Your Audience) Firstly, you need to know your target audience, not only will this help you write the ideal length it’ll help you plan your blog content needs for

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