Search Engine Optimization/Keywords

Professional Keyword Placement Strategies: Improve Website SEO

Using Search Engine Optimization (SEO) professional keyword placement strategies will attract the right buyers to your company website. After all, your website’s good content will only convince people to buy if they can find it! It’s important that your SEO keywords sound natural, so use them to  write your website content in a way people can understand. Choosing to spend your money on professional copywriting services is a great way to accomplish this. But if you decide to improve your website SEO yourself, you can still use these pro tips for keyword placement. 9 Website Locations for Your SEO Keyword

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A Guide to How Search Engine Optimization Improves Website Ranking

Successful inbound marketing depends on people finding you. Search Engine Optimization (SEO) improves website ranking so that your business gets found faster and more often by potential customers. Why is Search Engine Optimization (SEO) Important? Google makes frequent updates to improve the accuracy of its rankings and to help users find the quality content they need. Being ranked first – or as close as possible – in search engine results will increase your site’s visibility, website traffic, and brand awareness. A high ranking from Google creates buyer trust. Search Engines, like Google, send out crawlers (or spiders) to explore your website,

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Capitalize On The Newest Google Algorithm SEO Strategy: Topic Clusters

Content is a critical component of all online businesses. It’s content that drives your website traffic and social media engagement. With the steady increase in content creation, Google’s search algorithm had to adapt to ensure people always receive the best search results. That’s why topic clusters are emerging as the best way of linking related content online. New Google Algorithm: How Are Topic Clusters Different From Keywords? Most websites rely on keywords and keyword phrases to show search engines the web page subject matter. But if a business has dozens of web pages about a similar topic, they end up

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5 Simple Secrets to Identifying Powerful SEO Keywords

SEO keywords are the words and phrases in your website content that search engines use to determine the topic and credibility of your content. SEO keywords are an important part of the attract stage of inbound marketing, because they help you get found faster by search engines, boost your search ranking, and turn your content into a user-friendly sales tool, all of which will help you stay competitive online. Use these 5 Simple Secrets to harness the power of SEO keywords to your company website. 1. Put People First Your end goal is to connect with people, so begin with the

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Duplicate content can affect your website’s SEO rankings.

Duplicate content can affect your website’s SEO rankings. But, creating duplicate content is a common practice among content marketers; for instance: A blog writer might guest write for another blog, and then want to post that article on their own blog; The writer of a news release might want to link the news release back to a summary on their own site, or; A website owner might want to use the same quote on multiple pages. But Google values unique, relevant content; so content providers have to take steps to make sure Google recognizes that their original content, even when

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Duplicate Content – How Does it Affect Websites

Duplicate Content is a Search Engine Optimization (SEO) term that refers to similar or identical content appearing in more than one place (URL) on the internet. This can range in nature from the debatable practices of filling a site up with cheap or free content just for the sake of filling it up – with no attempt to give the content any value – to the common and approved practice of re-posting articles from other blogs, curating “best of” lists from around the internet, and quoting articles found on other sites. In between those ranges is sheer human laziness: for

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SEO Tips To Help You Attract The Right Buyers

You’ve built your website, now what? Is your website honeymoon over? Probably. Because to attract the right buyers and investors you’ll need to maintain your website content to stay relevant online long term.   Cue the tears and expletives. Then start planning your website content so you’ve got fresh, investor ready communication all the time. Website content planning is actually easy especially since you already made it through the hard part of developing the site (Tangible Words tip for next time: Content First, Then Design). Draw attention back to your website by developing a meaningful, user-focused content plan.  Be sure

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Everyone Knows What The Best Blog Article Length Is – Right?!

There is a right answer to “what is the best blog article length”.  Just like there’s a right answer to “do these jeans make my bum look big?” But it’s subjective…and tricky to say for sure. So yes there is an ideal blog article length, however, it simply depends on what you want your blog to do for you and your audience. How To Write The Best Blog Article Length (For Your Audience) Firstly, you need to know your target audience, not only will this help you write the ideal length it’ll help you plan your blog content needs for

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Wondering How To Create A Strong Headline?

Just like when you read a newspaper, when people first look at a website, they skim the headlines. A strong headline helps people better find and comprehend your messages. Well worded headlines work not only for search engine optimization, they also make it easier for the user to navigate your site. Headlines break up the body text to help draw users to where they need to be looking on the page to get the information they want. A Strong Headline Must: catch your audience’s attention. speak to your readers but also inform them about your business. help people quickly browse

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Keep Your Website Content In Line With Google Rules

There’s a simple way to make sure you aren’t penalized by Google rule changes, work with Tangible Words. We keep on top of and follow Google’s published documents on Search Engine Optimization (SEO) best practices. If you’ve taken our training you’ll have been instructed on how you follow these steps. And, any copy Tangible Words has written for you follows these rules, every time. It’s all part of your Quality Assured Process giving you the best online content and genuine Google ranking that makes your business stand out online. Writing Your Own Online Content? Follow These Top Two Google Rules

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SEO Is Now Different. Keywords Need to Be Backed By Content

If you’ve been reading the Tangible Words blogs you’ll know we’ve been easing you into the SEO evolution for a while. (If you haven’t been reading them you can catch up with TW Business Blogs now). Search Engine Optimization (SEO) used to be incorporating keywords about your business into your online content as much as possible, now it’s much more. It’s all about the language you use and the quality of content you post. Search engines, like Google, have evolved to understand what users are looking for in their search phrases based on their intended meaning and not necessarily the

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Good Website Homepage Review: MuckRack.com

How MuckRack.com Uses Copywriting Techniques For A Better User Experience I like the Muck Rack homepage. Simple language and clean images make a good first online impression. The conversational language gives readers the impression they’re not being manipulated—and they shouldn’t be. Reputable businesses don’t make promises they can’t keep or hide their intentions in “marketing jargon”. They tell the truth, well. Plus the use of different elements that copywriters talk about, and practice, regularly—create a positive user experience. Let’s look at 3 fundamental copywriting techniques in our good website homepage review that Muck Rack uses that should be a part

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How to Use Search Engine Optimization (SEO) To Boost Your Search Ranking

Learning to write your online content using Search Engine Optimization (SEO) can be a challenge. Using keywords to create organic interest in your online content, not bought ads, takes some practice but it does pay off. How to Use Search Engine Optimization (SEO) for Your Website When you’re writing online content you need to choose your words carefully. SEO written content maximizes your effort by pushing your organization to the top of the search rankings based on the relevancy of your words with user searches. When you combine what you want to say with good SEO language you’ll create the best online

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Search Engine Optimization Dangers – WordPress themes

I was speaking with Jason Silver of Crooked Bush today about a client website we are working on together. He clarified a Search Engine Optimization Best Practices point to me which is a mistake I know I've certainly been making, and I want to make sure you're following Best Practices with your website company content. If you're using WordPress - sometimes the designer has been careless, and doesn't give you "nice looking" H1, H2 and H3 tags. Unfortunately, this makes content writers and WordPress users want to stick with the heading tag that looks the nicest in the theme's design- and often this is

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Google Penguin 2.0: to Help Users Find the Content They Need

Google is going to release a new update to their Search spiders! http://lnkd.in/HCdz4H. It's called Penguin 2.0 update. This is completely in-line with Google's motto "don't be evil". Now people who have been using dodgy SEO tricks and methods will continue to be punished by seeing their once-recommended sites get completely bumped from search result recommendations. This is GREAT news! I'm so pleased that honest small and medium businesses will have to worry less about stupid spammers who want to hijack their site traffic through WordPress comments and the like in order to try to drive traffic to their spammy sites. As a

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What’s the difference: Paid SEO Ads vs. Organic SEO Content Writing

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about keywords, getting a better 'Google ranking', and what we specialize in is content. Unique Content with Keywords embedded is key for Organic SEO rankings With Google changing their algorithm again, confirming the importance of unique content, businesses are turning to trained copywriters to ensure good online content. Keywords need to be embedded within the copy. Also online readers now have a much more skeptical

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Does Twitter Influence Your SEO?

An article (passed to me via my Twitter news feed) I read with interest recently was called “12 Social Signals From Twitter That Could Influence Search Engine Rankings”. Although I RT’ed (retweeted) the article on Twitter, @TangibleWords and we all agreed that it was good #FFT (Food For Thought) we didn’t completely agree. For my part, here’s why I don’t think Twitter affects your SEO” Google’s “Don’t be Evil” motto tends to criticize SEO firms for simply not providing value and always trying to guess Google’s algorithms which is defeating the purpose of Google’s success (in a way these SEO firms

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Content Marketing Series: ‘to be evil in an SEO context’

What does it mean "to be evil" in an SEO context? To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your own ideas or at least write with your own words. To try to cheat organic ranking by keyword stuffing. You can no longer "stuff" your keywords into content or website structures. You'll be docked in your ranking and perhaps even excommunicated from search engine rank entirely. To cheat on the organic rank benefits of "backlinks" (by purchasing backlinks or creating "watered" down ones of your own). People should link

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Content Marketing Series: Google’s New SEO Rules-how it affects you?

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow them correctly or, from the unfortunate "black hat" types - how to break them. Considering the fact that the search engine is the ultimate judge as to how you will rank, it makes sense to me that you should follow their rules. As Search Engine Industry leader, Google's new SEO rules (the "Penguin" update) is proof of how you can get burnt by not following sound SEO principles. And

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Keyword Series #2: Choosing Keywords for Your Business

As a website copywriter, we deal with businesses choosing keywords a great deal and discuss the importance and strategy behind them when writing content. In the first Keyword Series post, we discussed the 'All in One' SEO pack through WordPress. This is an excellent free software to use which also makes you not forget to add your keywords in the right areas. Now the question is, how do you choose your keywords? This is tricky so here are a few questions to consider: 1) What unique services or products do you offer? 2) What would potential clients need to search

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