It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide whether to open an email based on its subject line, according to Hubspot.
Much like a book is judged by its cover, emails are judged by their subject lines.
So, if you’re using an email marketing campaign to attract tourists to your Ontario tourist region you need to put a lot of thought into how you present yourself. Luckily, I have a few tricks to help you choose which words to use in your email subject line. Allowing your stellar email content to do the rest of the work in attracting tourists to your region.
Before you can think about the content of your email you must first entice your reader to open your email. A well written subject headline will help your emails stay in their inboxes. And, if you’re still feeling worried about creating effective subject lines, don’t. CoSchedule’s #1 Headline Analyzer can help you write better headlines that increase your open rates and sell.
Email marketing is an effective way to reach potential tourists and entice them to your tourist region. Keep your emails out of recipients’ trash folders.