Just like when you read a newspaper, when people first look at a website, they skim the headlines. A strong headline helps people better find and comprehend your messages. Well worded headlines work not only for search engine optimization, they also make it easier for the user to navigate your site. Headlines break up the body text to help draw users to where they need to be looking on the page to get the information they want.
Use headlines and sub-headlines on all of your documents; or, your website and brochures will be hard to read.
Remember a strong headline clearly states the value of exploring a topic further on your website. The visitors know immediately why a certain topic is the right one for them to pursue.
How to know if your headline is good? Try Coschedule Headline Analyzer for Free!
Did you get the message?! Online, everyone skims the headlines. This means that it is essential the headlines speak to your readers but also inform them about your business.
Remember great words can hook the user right away (hint: professional copywriters craft your messages into headlines that attract attention).
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