Promotional videos quickly engage your target audience. Eye catching images, easily shared, and view-able in 3 minutes play to society’s need to be entertained, in short spurts.
But, when you’re creating sales video content you need more than images to convince your audience. You’re selling a dream every time you create video content. It’s the dream that attracts consumers, generates supporters, or racks up votes.
Video images alone leave too much for the audience to figure out on their own. This creative burden means viewers can interpret the content however they like, or don’t like, which can turn them off your brand.
You need to write a video script that tells viewers, unequivocally, what the dream is and how you’re going to give it to them.
Copywriters use this same process, with clear language, to write a video script as they would any online content marketing sales tools like websites, blogs and marketing emails.
And remember to make sure you offer closed captioning and a transcript with your video to comply with web content accessibility guidelines.
Interested in how Tangible Words’ copywriters can write a convincing video sales script for you? Talk to Alysha today.
Here you’ll learn how to create (and modify) an infomercial that appeals to any audience. And, you’ll find the 10 steps you need to follow to boost your sales potential in 20 seconds:
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