You’ve invested a lot of time and energy creating a manufacturing website. You’ve written optimized content so you’re ready to convert worldwide visitors into investors and clients. But how do you get your target audience to like and share your content? It can be a frustrating process. In a competitive global manufacturing market, drawing the interest of investors and clients can take time. Here’s when turning to social media makes sense. Used well, social media quickly broadcasts your manufacturing message and helps you reach new, relevant, audiences.
By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016).
Not all posts go viral. Some types of content, however, generate more social media buzz and engagement than others. (Not familiar with how to create great manufacturing website content? Read How Inbound Marketing Attracts International Manufacturing Customers.) You can significantly boost likes and shares when you include these types of content in your social posts:
How can you get the best Return on Investment (ROI) when users like and share your content? Make sure your posts are linked back to your website. That way fans, followers or friends (including other companies) can easily find out more about your business. Continue to use these social interactions to build relationships with your fans and followers. As you nurture this connection, your audience will be more receptive to other offers that help your business convert those visitors to customers.