By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016).
When marketing your business use your industry expertise to gain more Twitter followers. You know your business inside out which makes you the expert. Use your insider tourist knowledge to create interesting content and instill confidence in the tourists you want to attract.
Here’s three ways to start positioning yourself as an expert online and gain more tourist followers.
1. Look The Part! If you want to be taken seriously as expert then make sure you look like one. Choose a clear, smiling head shot that makes you look approachable and shows that you are a tourism expert. Then add a professional-looking profile for each of your social channels that speaks to what you do.
Check out our other tips on how to setup LinkedIn to increase online sales for your company.
2. Show Your Expertise. You don’t have to be an industry veteran to be considered an expert. Using social media to reach tourists is easier than you think. Show off your best destination images on Instagram, promote blog posts on Facebook and contribute thoughtful industry-related articles to LinkedIn. Then, link all of your online contributions to your tourism website or Linkedin profile.
Tip: Join some of LinkedIn’s travel & tourism groups to network, have discussions with peers, and keep up with industry news.
3. Share Your Knowledge Via Twitter. If you’re using social media to reach tourists Twitter is an effective way to attract an audience online. When you connect with other tourism-related companies on Twitter you expand your reach without any more effort. Tweet out interesting tips about your region. Host a Twitter chat about the activities your region has to offer tourists or the best times to visit and why?
Tip: Add your Twitter feed to your website and have your content do double duty.
Use simple keywords regularly so that your social media activity and your website will appear when tourists try researching your destination. For best results, here’s how to plan to stay on top of your social media marketing.
One effective marketing strategy includes building an authoritative voice by contributing compelling online content about your company, industry or destination. Consistent display of your expertise will establish you as an expert in your tourism region or destination and attract an online audience confident in your ability to provide answers. That kind reputation is great for your business especially among tourists researching before booking their visits.