Ontario is falling behind on attracting tourists to its region according to this Talk Radio 640 article about a report released by the Ontario Chamber of Commerce. According to the report, Ontario is currently suffering from:
The report also reveals that while tourism is one of the fastest growing economic sectors in the world, Ontario’s numbers have fallen:
This has consequences for Ontario since, as head of Tourism London John Winston says, tourism in Ontario
Innovative marketing is badly needed to turn Ontario tourism around.
Inbound Marketing attracts customers that already want your product (potential visitors to Ontario) by creating and sharing unique and captivating content and distributing it through blogs and webpages. Search Engine Optimization (SEO) and social media ensure that readers find it. Inbound Marketers then nurture a relationship with those potential visitors through follow-up emails, social media, and ongoing quality content.
In the Talk Radio 640 article, John Winston identifies the area for growth in Ontario tourism: international visitors. He notes that worldwide polling reveals Canada as the top tourist destination for many people, but goes on to say, “We just aren’t grasping enough of that interest from that industry or from those people visiting to offer them the kinds of choice that they want to see in terms of the experience that they want to have.”
In other words, the international tourists want to come, they just haven’t been given enough attractive offers, incentives, and opportunity.
Inbound marketers must understand what international tourists want in order to parade the benefits of Ontario as a vacation destination to internationals, and to attract tourists to their Ontario region.
Blog contributors and webpage writers then align their content to those desires. The content should make it easy for internationals to decide to visit Ontario, and equally easy for them to act on that decision. Curious internationals will continue to find the region attractive as they read new, fresh, quality content about it.
Inbound marketing suits the tourism industry. People love to discover new places by reading about them, and Ontario has many enticing regions. Potential visitors the world over are thinking about their 2017 vacation plans, and many of them are thinking about Canada. They’ll be searching the internet – you’re the Ontario region they should find!
All the money you’ve spent on your website is wasted if you don’t have the right content to help tourists choose your Ontario Region. Download “How To Fix Your Website Content To Attract Tourists to Your Ontario Region” and learn: