How and Why I use Twitter for Business

February 20, 2010 | 3 minute read

Blogging for Business, Social Media Marketing

Twitter, now X, can be used to reach your target audience and boost your reputation as an expert when you post the right content on the platform.

As a business owner, I started using Twitter back in 2010. Then, the possibility of reaching huge audiences with simple language and a well-researched hashtag could garner lots of positive attention.

While the platform has changed over the past few years, it is still a good opportunity for businesses to market online.

How to Use Twitter/X for Business

To be successful on X, you need to know who's using the platform and create content for them. When you learn who your target audience is and where they get their information, you'll know what to post and where.

Building your business reputation online includes interconnecting your content using different social channels, your website, blogs, podcasts, videos, newsletters, and long-form content.

Using X, you can:

Become an expert: You can learn so much from following experts in your industry on X. Use the information that resonates with you and can help you learn more. X is an efficient way to find the most current information to set yourself up as an expert in your industry.

As John Warrillow, author of Built to Sell: Turn Your Business into One You Can Sell, tells us, becoming an expert is one of the best ways of adding value to your business.
Connect to other businesses: X allows you to make, confirm, and maintain powerful business connections. It's helpful because other people can find me as easily as I can find them. And X offers searches in real-time, so a person tweeting your keywords is a potential immediate connection. Follow hashtags and search trending topics to see if your business can add to the conversation.
Gain Exposure: I use Twitter to let others know I'm available to them. You can get in touch with me from the Tangible Words Twitter profile. We also help promote our clients on X using the #coolcompanies hashtag. Follow this to see the many great clients we've worked with on their content strategies, HubSpot installations and website redevelopments.

TIP: You should have the same person manage your X accounts to get consistency of tone. Fortunately, you don't have to do it. You can easily outsource your social media marketing (and ask for your blog to be written by professional bloggers, too). HubSpot can help you create and schedule your tweets to better attract your target audience.

While X is still a useful platform, it is also a lesson in rebranding. Your brand is what will earn and keep you loyal customers. When you plan your content strategy, make sure your brand remains highly credible and recognizable across all of your content.

In the age of AI, search engines like Google are looking for the human touch in your online content. Your business reputation is built on showcasing your expertise, experience, authoritativeness, and trustworthiness, earning you loyal, return customers. This reputation will also draw new leads to your business.

Take care of your credibility in your online activities, and your business will see consistent growth.

Have you read about Good Twitter Posting for Businesses?
Plus, here's how to avoid The Only Death-by-Twitter Mistake for Businesses.