When we think about what adds value to our business, we often think of ways our business can make money. At first glance, blogging doesn’t look like a product or service you can provide to your customer in exchange for money. But this couldn’t be further from the truth. Blogging adds value to your company website because it’s the gift that keeps on giving.
Blogging adds value to your website even while you invest less time and less money into it than you would with outbound marketing campaigns.
You have to pay for — and constantly come up with — new advertising campaigns for your company. This is a drain on time and money that 32% of marketers rank as an overrated marketing tactic (2017 Hubspot). Perhaps you’ve heard of the ABC sales strategy before: Always Be Closing. While a company blog certainly isn’t a young Alec Baldwin, you can think of it as always working for you in ways that outbound marketing campaigns do not. When companies that use blogs create just one blog post — written by yourself or a paid copywriter — they create content that remains relevant for years to come.
A company blog that publishes 16 or more blog posts per month is likely to receive 4.5 times more leads than companies that published 4 or fewer posts per month (2015 Hubspot).
If at this point I haven’t convinced you that blogging adds value to your company website, maybe this free infographic can. Download now to get the information you need to start your business blog now.
You’ll find out how you can: