Using Twitter to attract business attention online is important for your business. But what you think is interesting enough to share is a reputation builder too.
Businesses using Twitter should know it’s more than amassing a large following. Twitter is a far reaching way to make your business knowledge and your opinions relevant to your peers as well as your potential customers.
“Mutual appreciation can create mutual benefits online” Alysha Dominico, TW Founder.
Beyond your own content, Twitter lets you access and share loads of good information which can sometimes be overwhelming. That’s where taking the time to create your own Twitter lists can help. Lists are curated groups of Twitter accounts that only show you the content posted by users on the list. Using lists you can monitor tweets in manageable chunks so it’s faster to grab content you like and share it while it’s fresh.
Here’s how businesses like to use Twitter.
Remember to acknowledge retweets so people know you appreciate their sharing and feel more closely connected with you.
“Take an interest in their interest to create a respectful network of likeminded people that’ll build friendships, forge alliances and generate solid leads.”
Content marketers help you use your Twitter account to build trust in your business and your professionalism so you become a go-to resource for helpful content. And, having a plan for your Twitter use helps you focus your messages—and prepare in advance—so you can engage the right people with the right content at the right time. Plus, planning gives you control and helps avoid embarrassing errors—like typos and misinformation. People will hesitate to share content with errors (remember they want to look good).
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