In Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you’ll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial advisor. Even non-profit organizations need to market because they’re competing for supporters of their cause.
Using simple language ensures your consumers will understand what you’re offering, especially if they don’t know anything about your service. Objective website copywriters cut to the chase without getting bogged down in industry jargon (this can be challenging for insiders because it’s difficult to break away from your language comfort zone). Making consumers feel more confident, not stupid, when making a purchase decision is a nod in your favour.
Your website is more than information storage, it is your online sales force. You can use it to inform and help your consumers get what they want—from you. Use the right language to give consumers a reason to get in touch, right now. People are more apt to do something when they’re given some direction and it’s easy for them to do (simple language + one click=mission accomplished).