Potential customers want to do their own research and decide for themselves what it is they need or want, that’s why inbound marketing tactics gets more customers.
Inbound Marketing gives your buyer the control they want over the purchasing decision which is great for the buyer. But inbound marketing is also great for the company because “inbound” also ensures that you attract customers who are already interested in your product or service.
Inbound marketing tactics gets more customers with less work when you connect effectively with your target market. Don’t waste time floundering with generic messages. Figure out what type of people make up this target market, which is the ideal group of people you want to sell to – the ones who are most likely to buy your product or service.
If your business has several types of people in your target market, don’t worry: you’re normal! Create subgroups, based on common characteristics, called buyer personas.
You have to become an expert on your buyer personas. Buyer personas improve inbound marketing. When you research the needs and problems each persona has, you discover how they search for solutions. You need to put your information (content) in the places where your target market will find it.
What’s the second critical piece about inbound marketing? You also need to determine your Unique Selling Proposition (USP), which is the thing that your business does to fulfill the needs or solve the problems of the buyer. But it has to be something you do that no one else does, or that you do better than anyone else. This is what makes your business stand out to the buyer.
Your USP answers the buyer’s question “What’s in it for me?” (WIIFM). When your content clearly communicates your USP to potential customers, inbound marketing gets more customers.
Also, you save time and money by not marketing to people who aren’t interested. This means successful inbound marketing benefits your business, making a huge impact on your bottom line.
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love. — Hubspot
Once you’ve attracted your potential customers, you can nurture them along the buyer’s journey, until they are ready to make a purchase decision. Your goal is to Attract, Convert, Close and Delight customers.
Inbound works when you provide credible information (quality content) that builds trust and rapport with the buyer. This rapport creates a relationship, which you will continue to nurture long-term by regularly providing more quality content through inbound tools like a blog, newsletter, social media site, etc. Ideally, the buyer will be so delighted with you and your product that they will become one of your brand advocates. Satisfied customers practically do your selling for you!
Not only can we help you with content creation, but we can also help you measure return on investment (ROI), track analytics and automate your content with Hubspot. We will help you figure out what is working well and tweak what isn’t.
Use this free inbound marketing checklist to start your conversation with Tangible Words.