We keep on top of and follow Google’s published documents on Search Engine Optimization (SEO) best practices. If you’ve taken our training you’ll have been instructed on how you follow these steps. And, any copy Tangible Words has written for you follows these rules, every time. It’s all part of your Quality Assured Process giving you the best online content and genuine Google ranking that makes your business stand out online.
Writing Your Own Online Content? Follow These Top Two Google Rules
So what happens when you need to write online content on your own? Here’s two things we think are paramount for Google compliance for your online content:
Beware the SEO Expert. You might think offering duplicate content across multiple sites is a valid ranking strategy. Turns out, if you’re hiring an SEO expert who buys you 100 domains to list you across 100 databases, what you’ll get is your same content pasted across all the websites. Google thinks this is “cheating” a.k.a “Black Hat SEO.” Create the content and use it to generate organic ranking, help Google direct honest users to honest content.Google is just a happy librarian who wants to make sure every user finds the right book. The Google motto is “don’t be evil”. “Paid” organic rankings are deceptive, pay for your ads and make the effort with your content.
Give The Content You’re Promising. It’s not intentional. Sometimes your content doesn’t factor in all the keywords and phrases you need. So make sure you fill in your Yoast SEO plugin. Yoast SEO lets you know where you need to fill in content gaps so you aren’t misdirecting users to content you’ve promised in Meta tags, but not delivered on the page.