Keyword Series #2: Choosing Keywords for Your Business

As a website copywriter, we deal with businesses choosing keywords a great deal and discuss the importance and strategy behind them when writing content.
In the first Keyword Series post, we discussed the ‘All in One’ SEO pack through WordPress. This is an excellent free software to use which also makes you not forget to add your keywords in the right areas.
Now the question is, how do you choose your keywords? This is tricky so here are a few questions to consider:
1) What unique services or products do you offer?
2) What would potential clients need to search to find you and your services?
3) What makes you different from your competition?
After writing down your answers, then go to the Google Keyword Tool ( and start to plug in some of these words or phrases (up to 4 words) to see what comes up. They will make suggestions.
Remember people might not know your company name, so although you will put it as a keyword, what you are looking for are words that potential clients could use and still find you over all your competitors.
Within the Google Keyword Tool, look at the columns titled: Competition (low, medium, high); Global Searches/month; Local Searches/month. Decide how effective they will be and add them to your list!
Don’t forget to use your keywords in your content, headlines, page titles and in your meta tags.