Tourism Conferences are an opportunity for problem-solvers to gather with fellow industry leaders to share their solutions. I.e. Problem: needing an escape from the rat-race, that caters to a love of yoga. Solution: a rural wellness retreat offering yoga classes taught by top-notch yogis. But to get your solution across and attract interest, you need to start by preparing the right words for the right audience. This article outlines why your sales pitch at a tourism conference to promote your tourist destination must be carefully crafted, and when attending make sure to wield said pitch will attract tourists to your region. Only after a carefully prepared sales pitch can a sharing of physical goods or exchange of services take place.
At a tourism conference, expertise becomes value – but only if it’s used to set your tourist region apart. When aiming to develop your region you can have all the right ingredients but the dish won’t impress if your execution isn’t on-point. (See 3 quick sales pitch tips here)
How do you get your sales pitch there? First, know what you have to work with by doing your homework on fellow attendees.
Focusing on one-of-a-kind features or landmarks can give you a leg up. Or if these lack, focus not on what you do differently, but what you do better than other regions. Solutions don’t have to be new to fill a need, they can simply be improved.
Pre-conference, educate yourself on the value of your offer and those of other tourist organizations so the product or service you pitch will receive due attention.
You’ve made a good start to attracting interest at an Ontario tourism conference, acquiring sound knowledge of competing regions. But there’s a second step needed before channeling your research into a sales pitch custom-tailored for a specific audience and to set your tourist region apart. Getting to know your audience.
Making a lasting impression in a short frame of time means presenting not just any solution, but the one most considerate of the present needs of those around you.
Attracting tourists to your region becomes simpler when you put in the prep time. Once you’ve assessed your sales environment, honed in on the problems of your target audience and how you can provide solutions, then you can blend your research ingredients into a smooth and quick, killer sales pitch, using the link below.