How do you attract new US Manufacturing customers? One of the best ways to find new US opportunities is to make sure your manufacturing website has the right content so it is targeting the right people.
5 Ways to Improve Website Content and Identify US Manufacturing Opportunities
Create a buyer persona. If there are groups within the target market, create a persona for each group. Ask your sales team the most common questions potential customers have, so you better understand what they are looking for.
Once you know who you are trying to sell to, you need to determine your unique selling proposition (USP). Why you can meet the target market’s needs in a way that no one else can.