Social media marketing (SMM) is a fast connection to a large audience but it does take some forethought and time investment to get it right.
Starting with a content strategy identifies your target audience, your messages, and the tools you’ll use to share your content. Then, your content policy makes sure it’s done consistently and within your organizational standards. These documents are key to your successful communication efforts, more so for social media marketing (SMM). Social Media Marketing demands can’t be ignored for the “right” time, plan ahead so you can keep your content current without the stress.
When you’re planning your social media marketing content there’s a few things to consider that will make the process, and the outcome, more effective, (read you’ll actually use the documents you create because they’re helpful.)
When you have a plan and steps to follow you can turn any adverse situation into a manageable one. If you’ve defined the negative messages that you might encounter and understand how to best to counter them on social media you can respond to difficult subjects or comments from others. Planning your SMM keeps your messaging on track and so it doesn’t spiral out of the control of your team. Preparing for the worst means you can respond positively, and timely, to turn a negative into a positive.
You can start planning your content strategy and policy with help from Tangible Words, whose trained copywriters and seasoned communications strategists work personally with your staff to formulate your plans for improved online communication.
Did you know that by spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When you download this infographic you can use facts to guide your social media content strategy and increase your online traffic. To help demystify social media, you’ll learn: