Don’t be scared of making your website accessible. Website Content Accessibility Guidelines 2.0 (WCAG 2.0) makes sure everyone can access your online content, simply. It’s not a difficult task, and even easier when it’s part of your content planning.
And, meeting WCAG 2.0 won’t tax your budget, especially if you’ve already set aside funds to work with a web developer who’ll make sure the design elements meet the functionality requirements.
If you’re developing your website on your own be conscious of choosing simple layouts and describing your content in a way that’s navigable by text reading software.
Following some fundamental copywriting rules, like eliminating sector specific jargon and vague descriptions from your content, makes it easier to ensure your website complies with WCAG 2.0.
There’s two areas you can control in your content planning process that ensure you’re meeting online content accessibility guidelines.
2. Website Appearance: Your Best Practices Guide tells you how content should be displayed for maximum
user engagement. For WSAG 2.0 this means actions like making sure images and linked documents include
descriptive captions and alternate text so reading software can capture their intention and purpose.
When adding content always:
Offering videos? Make sure there’s closed captioning and a transcript available.
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