“if you’re using Twitter, here’s a wonderful thing to do for your Twitter account to start using this tool more effectively for sales: go through your Twitter following list – find key accounts and put them on a “List”.”
Lists help you engage more efficiently and more meaningfully with your targets. I’d suggest you make at least 3 lists – you can make new ones as you go.
From now on, whenever I decide to follow someone, it will be with my Lists in mind – because I know neither you nor I have time to lose with social media and content marketing. We need these amazing business practices to be a process we can follow almost absent-mindedly in our daily work, but that completely align with our over-arching business goals.