Your content marketing strategy should be based on original research. Research helps you produce quality online content. Content quality is a compelling factor when potential customers are making decisions about which products or services to purchase, and where to purchase from. According to Content Marketing Institute, the top two influences on consumer decisions are word of mouth and original research.
Create Pillar Content – To capitalize on the newest Google algorithm, divide your content into topics or pillars, create a pillar (main, introductory) article for each topic and then use that article to link to more in depth content on sub-topics.
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