The time has arrived when winter has no choice but to make way for the coming of Spring. This year, when you haul out the brooms, dust-pans, and gardening gloves to give your home a fresh beginning, why not do the same for your business? Take your resources to the screen and revitalize your company’s online presence using a website redevelopment strategy like the one below.
Your shelves may not be the only things in need of a dusting. Clearing away the fluff opens a path to increased website traffic and gives you the space to implement an effective content marketing strategy. How can you tell what’s fluff? Track the quality of content performance with site metrics – this will assist you in measuring your return on investment and making best use of your website as an inbound marketing tool.
A good strategy for improving your company’s website includes regular cleaning and fine-tuning in order to maintain its authority and competitive-edge, but just as each house has different maintenance priorities, so too does each company website. If you clicked the link above, you’ll note the four main metric areas to consider when cleaning up your website: consumption, sharing, lead generation and sales.
Metrics show where you’re lagging so you can focus your time and budget where needed. You can also pinpoint the weaknesses of your company site by asking yourself a few quick questions.
You’ve cleared the dust by getting rid of content that didn’t convert. Next, update your text, images, video, etc… to improve your company website and impress your target audience.
Spring cleaning your company website gives your business a greater chance to reach its target audience in the year ahead. Google likes fresh content and visitors appreciate up-to-date information – it will bolster your authority online and bring you closer to the sale.