Alysha Dominico

Peterborough Seminar February 17th: Tracing Your Website Problem

WHEN:

TIME: Noon – 1pm

WHERE: Peterborough Chamber of Commerce, 175 George Street North, Peterborough, ON

SPEAKER: Alysha Dominico, Tangible Words

Cost: Free to attend, with Chamber or WBN membership. Bring your own lunch.

Tracing Your Website Problem: Content First, Then Design

Before you budget anymore staff and fiscal resources on your website… You believe in the power of what your website could achieve: inbound sales tool, prospect and client reassurance and nurturing, lead generation… but is it working?  Join SEO copywriting and content marketing expert Alysha Dominico (from Tangible Words) to learn how to meet user expectations as websites evolve. You’ll leave knowing what’s necessary to make your website encourage engagement and action.

REGISTER FOR FREE TODAY!

“While Tangible Words was working on redeveloping our website content”

“While Tangible Words was working on redeveloping our website content, in-house we were developing the messaging for a new tradeshow banner.  We got Tangible Words on the phone to see if they could contribute to our brainstorming, and suggest more interesting phrasing. Tangible Words already knew our business well from the Communications Plan and Content Strategy; so our ensuing conversation Alysha was incredibly helpful and really unlocked our writers’ block.

First, Alysha started by asking which of our audiences we were looking to target with this piece. She then brought focus on our unique selling propositions and helped us drill down to come up with the right messages so we could concisely articulate what differentiates us from competitors and make sure we had a more compelling message for our prospects. She also gave suggestions related to images and logos that were good learning points that we may use in our visuals going forward.

We had already hired Tangible Words to complete our website information architecture and write our website content – but Tangible Words brought value to our organization even beyond the contracted services.”

” I appreciate you completing my website copywriting project.”

“Tangible Words has been very helpful in being part of my Business Vision Team.

Alysha, I appreciate you completing my website copywriting project, in spite of going through the last stages of pregnancy, childbirth, taking care of a newborn and the rest of your family. Remarkable is a word that does not fully describe what you can accomplish. So thank you for your professional interest and support for Elizabeth Hesp Fine Art. Much appreciated!”

Country Goes Viral: Marketing Your Rural Business

Gone are the days when sandwich boards and flyer postings were the mainstay of your advertising reach. Access to the internet and online marketing tools are your best friends when marketing your rural business.

You must connect with people, frequently and simply. It’s not as difficult nor as costly as you might think. There are lots of online tools for reaching your customers, many of which offer free basic options to get you started. You need to decide which ones will work for you and your customers.

Say Hello To Your New BFFs: Tools to Connect With Your Customers Online

It starts with a basic website, so let’s agree that you need a basic website so people can find your rural business or product online. Your website must now create interest and attract new customers to your business, wherever your location. This is the part where understanding content marketing comes in handy.

E-commerce, Electronic Commerce, It’s Purchasing Online – Helping Your Rural Business.

You’re in the business of selling a product or service. Once customers have decided to purchase that product or service, convinced by the benefit driven copy on your website, you’d like to help them pay for it quickly and conveniently.  There are many options to help you add e-commerce to your business and reach consumers worldwide. Start your e-commerce solution search by defining your business needs. Plus, determine whether you have the technical skills to manage it or how much you can afford to pay someone else to manage it for you.

Free website building software, such as WordPress, offers plugins to provide simple PayPal payment buttons to your site. This is a simple, workable solution you can implement with limited skills to help when marketing your rural business.

Other E-commerce Solutions That Are Available:

  1. Etsy is a popular member based e-commerce tool for people selling handcrafted goods that lets you create your own merchandise pages, access support and payment options.
  2. Shopify lets you offer a sleek consumer experience with minimal development.
  3. Amazon, is a highly customizable option with a recognizable name but needs a higher skill level to maximize its use.

Search Engine Optimization (SEO) will get your Rural Business noticed first.

Any website content should be defined by keywords known as SEO to ensure your business ranks higher in the search hierarchy than non optimized sites. These words are unique to your business type, such as “handcrafted” and “wool sweaters”, not knitted shirts. Using these words limits your competition, those who may be vague in their content and miss out on SEO.   It takes know-how to write SEO based copy, but the effort pays off in increased online profile to boost your sales.

Blog, even when you think you have nothing to say.

Good SEO writing is even more effective when the content stays fresh. Regular blogs enhance your business’s online reputation. Blogs can be quick notes about upcoming events or deals, business based opinion pieces, or comments on articles you’ve read relevant to your business. Try one. And remember, you know your business and consumers will be interested in what you have to say, and so will Google. Still think you don’t know what to write or have the time to do it? Content writers are available to write your blogs too.

Stay Rural and Be Social Online.

Marketing your rural business is so much easier with social media at your fingertips. The key is to use social media effectively for your business—it’s not the same as your personal use—and get the best return on your time and energy investment.

Let Your Success Boost Your Business.

Testimonials are success stories as told by your customers and often say what you want to better than you can. Plus, they come from people who are truly satisfied with your service or product whose feelings and needs reflect those of others seeking your service. A few words are enough to highlight one or more features of your business and how it benefited them.

Contact Tangible Words to help you better understand, plan for, write, or manage marketing your rural business so you get recognized and generate more sales.

Content-Marketing-Video-300x163 Country Goes Viral: Marketing Your Rural Business

Also see how Alysha Dominico, CEO and Founder of Tangible Words discussing being a rural business and what has helped Tangible Words grow as a rural company.

 

 

 

Find Out Who’s Using Social Media & What Your Consumers Want To See Online

Did you know that by spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016). When you download this infographic you can use facts to guide your social media content strategy and increase your online traffic. To help demystify social media, you’ll learn:

  • What consumers want to see online,
  • Who’s using social media to make buying decisions,
  • What’s content is shared the most.
4ba23fbb-e8b7-4e88-b0e6-f7d8a270b89a Country Goes Viral: Marketing Your Rural Business

“I have saved thousands of dollars by working with Tangible Words”

“Tangible words has demonstrated their ability to improve my Australian business, by delivering a service that ‘Hits the Mark’ with our target market.  Alysha demonstrates a very talented ability to find the unique points of difference that I can’t see in my own product and service and  deliver  ‘a message’ in such a way that it creates a compelling reason why customers need to buy into my business.

Tangible Words helped me save thousands of dollars by planning and mapping out exactly the what, where and why of my product and services, to better define my target market needs’ and create customer messages that will help them make purchasing decisions.

I was redeveloping my website for the third time before I started working with Tangible Words. It was only in working with Tangible Words that I finally found a marketing expert who understands my unique product, service and can tangibly communicate that offering succinctly to my target market.

The Content Partnership with Tangible Words has allowed me to utilize Alysha Dominico’s amazing organisation skills, keeping me on priorities and my ‘A Game’ for selling. I get immediate responses to questions when needed and her experience and background gives me different perspectives to think about before making important marketing decisions.

On top of it all, Alysha has demonstrated supportiveness, patience and understanding through the initial start-up phase of my website and business.

I look forward to continuing  my relationship with Alysha and Tangible Words, they have been instrumental, from the get-go, for defining and shaping my success.”

– Julie Richardson, Founder, Miamba

Content Marketing Workshops for Your Organization

  • Do you have staff who need to learn how to write and manage your company’s content marketing?
  • Are you a CEO or manager who wants to learn more about the potential of content marketing for your organization?

Did You Know The Canada-Ontario Job Grant Can Help Your Organization Or Business Get The Training You Need?

The Canada-Ontario Job Grant allows training for your current and new employees and up to 67% will be covered by the Canada-Ontario Job Grant. Here are some of the Content Marketing Workshops that you could send your staff to.

“Many of our clients have returned for a second, or third Tangible Words’ workshop – a true testament to the quality of information being presented.”KEDCO

Choose Your Custom Workshop—your dates, your location:

Top 10 Ways Your Organization Will Benefit:

1. How to Strengthen Your Website, And Prepare Your Organization For The Future2. Learn to Use WordPress for Strategic Communication3. The Right Way to Integrate A Business Blog To Your Website (& Make it Sell For You)

4. Building Loyalty: Your Social Media Hub

5. Relationship Nurturing: Keys to Better Email Marketing

6. How To Present Confidently to Business Colleagues, Peers, and Prospects

7. Introduction to Writing Copy for In-House Writing Teams

8. Workplace Grammar Program (*Also Available for English Second Language Learners.)

+ Reduce Long-Term Cost and risk of dissatisfaction with your new website (minimum $5000 saved).+ Synchronize your team with Best Practices Leadership in online communications.+ Get your prospects saying: “Great website – easy to use.”+ Gain immediate control of the world’s most popular website and blogging CMS software to increase adoption with your staff.

+ Reduce risk of miscommunication with website developers.

+ Let professional content serve you, your users and Google.

+ Get a team of writers to manage your sales tools and strategic communication.

+ Eliminate the stress, difficulty and time loss of trying to SEO copywrite your new webpages.

+ Have your staff learn how to write for online relationship building, marketing and sales.

+ Get a crash-course on speaking so you never fear sharing your knowledge in presentations, sales calls, and ‘on the spot’ elevator infomercials.

For more details, please visit the Content Marketing Training Programs.

“Tangible Words gives LTKC clients all the tools they need to succeed for website content development, digital strategy and successful WordPress software use.” – Chuck O’Malley, Corporate Account Manager, Loyalist Training and Knowledge Centre.

“They developed the Content Strategy for my Company Facebook Page…”

“Tangible Words helped me develop the Content Strategy for my Company Facebook Page. I received a meaningful, sustainable method that will help me start delivering content my target audiences want to read (and which  has increased impact with my clients) – instead of just re-posting content by default without an objective-focused strategy. It was a joy to do the session and get the direction and help I needed.

The Tangy Words crew is very approachable and I’ll continue to seek out their advice. “

Serve Customers with Your Website and Blog Workshop – Loyalist College

Loyalist-Training-and-Knowledge-Centre-e1392840506379 Serve Customers with Your Website and Blog Workshop - Loyalist College

Google’s new 2013 algorithm changed the internet. You have to better communicate with your customers throughout their decision-making cycles and customer life cycles. And, BONUS: at the same time, you can reduce the risk of spending tens of thousands on website redevelopment every two years.

Come investigate creative ways to store information on your website to better serve prospects, customers and you. Learn how to reduce your administration, raise awareness and meet sales goals by offering content that serves your target audiences.

This website and blog workshop will help you avoid the risks of ineffective websites, and blogging without a content strategy. The days of blogging about your breakfast are long over. Come discover how your website blog will help you reach your immediate and long-term goals.

WHO SHOULD ATTEND:

  • CEOs, CFOs
  • VPs of Marketing & Sales
  • Sales & Business Development Managers
  • Marketing Managers and Communication Coordinators
  • IT Team Leaders

WHAT YOU WILL LEARN:

  • How to better use the money you’ve already spent on your website
  • How to plan for customer life cycles online
  • How to bring your team together to overcome internet marketing obstacles and roadblocks
  • How to make a blogging content plan your organization can stick to
  • How to ensure your next website lasts longer and has better SEO than your current website

BENEFITS TO INDIVIDUALS:

  1. Reduce risk of miscommunication with website developers.
  2. Learn how to better serve your target audiences.
  3. Determine your sales tools and strategic communication requirements.
  4. Eliminate stress and difficulty of trying to SEO copywrite your webpages in-house.
  5. Get the satisfaction of hearing your prospects say “Great website – easy to use.”

BENEFITS TO ORGANIZATION:

  1. Reduce Long-Term Cost and risk of dissatisfaction with your new website (minimum $5000 saved).
  2. Save thousands on your next website redevelopment project.
  3. Synchronize your team with professional direction and best practices leadership in online communications
  4. Get your target audiences seeking you out.
  5. Prove your value to your target audiences from the first moment they discover you.

HOW TO REGISTER FOR THE WEBSITE AND BLOG WORKSHOP:

Date: Tueday October 28th, 2014
Time: 9am – 3pm
Location: Loyalist College, 284B Wallbridge-Loyalist Road, Belleville, ON

Investment: $349 + HST – includes: classroom instruction, materials, parking, lunch and refreshments.

Register Today: Contact Tiffeny Dyck
E: tdyck@loyalistc.on.ca    

How to Build Loyalty: Listen on Social Media Workshop Loyalist College

Loyalist-Training-and-Knowledge-Centre-e1392840506379 How to Build Loyalty: Listen on Social Media Workshop Loyalist College

Yes – you can build relationships, foster trust, and prove your expertise with social media – but not without mitigating the risk of social media and following best practices. Your company’s approach to social media is pivotal to your online marketing success. Learn best practices of social media by CEOs and top brands. And remove the pressure to rush onto the “social media” bandwagon. Instead, you’ll learn the first steps to strengthen your social media marketing –and it starts with improving your website content and extending that to your social media content.

WHO SHOULD ATTEND:

  • CEOs, CFOs
  • VPs of Marketing & Sales
  • Sales & Business Development Managers
  • Marketing Managers and Communication Coordinators
  • IT Team Leaders

WHAT YOU WILL LEARN:

  1. The first step to social media: Phase 1 of your content strategy and marketing plan must be to make
    your website awesome.
  2. Capitalize on knowledge gaps and the step everyone mistakenly skips in social media. Phase 2 of
    effective social media marketing is to create a content strategy for ONE social media platform at a time
    with built-in milestones.
  3. Remove the risks and all your fears of social media. Align your staff with social media use by setting up
    a Content Policy in Phase 3.

BENEFITS TO INDIVIDUALS:

  • Remove fear and risk of social media—and websites
  • Understand how to create meaningful dialogue and turn negative press to your advantage
  • Discover best practices of social media use
  • Get ready to lead your team with social media best practices

BENEFITS TO ORGANIZATION:

  • Put your best foot forward: learn to avoid the risks of social media
  • Capitalize on market gaps to better serve your target audiences
  • Create stronger, more relevant brands with your target audiences to win their loyalty
  • Build online relationships in a more meaningful way

HOW TO REGISTER FOR THE SOCIAL MEDIA WORKSHOP:

Date: Thursday October 23rd, 2014
Time: 9am – 3pm
Location: Loyalist College, 284B Wallbridge-Loyalist Road, Belleville, ON

Investment: $349 + HST – includes: classroom instruction, materials, parking, lunch and refreshments.

Register Today: Contact Tiffeny Dyck
E: tdyck@loyalistc.on.ca    

“I recommend Tangible Words those that need help with content…”

“Tangible Words provided expertise that allowed us to create a road map and kept us focused on timelines so that we actually accomplished our goals.

Alysha is very motivated and kept the project momentum going through difficult times.  She is amazing at bringing a team together and driving towards the milestones.

Yes, I would confidently recommend Tangible Words to others who need assistance with copy, project management or an external mentor/teambuilder.”

– Tammy Sager, CMC Microsystems

Tangible Words takes part in the Ontario East Municipal Conference

Tangible Words will be presenting at the annual Ontario East Municipal Conference (OEMC) in Kingston, Ontario on September 9th & 10th, 2014.

Session #1:  Social Media Content Strategy

Date/Time: Tuesday September 9, 1:45 p.m. – 3:15 p.m.
Description: Your company’s approach to social media is pivotal to your online marketing success. Stop rushing onto the bandwagon and learn the keys to first improving your website so you can strengthen your social media marketing.

  1. Phase 1 of your content strategy and marketing plan must be to make your website awesome.
  2. Learn the other step everyone mistakenly skips: Phase 2 of effective social media marketing is to create a content strategy for ONE social media platform and decide how you will use that social media tool (i.e. what kind of content will be relevant to share, what audiences are you hoping to attract, and how will you define success?)
  3. Phase 3 is about your content policy (how frequently will you post, who will be responsible, what kind of account you will set up, etc.)

Let’s get you ready to rock social media marketing to build relationships, foster trust, and prove your expertise.

Session #2: Blogging for Business

Date/Time: Wednesday September 10, 3:45 p.m. – 4:45 p.m
Description: Google’s 2013 algorithm release changed the internet: updated, frequent content is now the ultimate factor in website rank. The solution is storing your website information in Blog Posts – and the days of blogging about your breakfast are long over.  Come investigate what blogging can do for your administrative, awareness and engagement goals so you can start offering content that attracts your prospects. Shed some light on what to use your website blog by looking at Case Studies from similar organisations and how a blogging content strategy will reduce all the risks of using a blog on your site.

Your Presenter: Alysha Dominico, Founder and CEO Tangible Words Ltd.

Alysha-bw-web-e1287313056736 Tangible Words takes part in the Ontario East Municipal ConferenceAlysha Dominico, CEO & Founder of Tangible Words helps attract more business and attention to your community by making your website sales-ready for your inbound and outbound reps – as well as all of your strategic communication channels.

 

Tangible Words develops communications plans and content strategies, writes website content for sales-focussed companies, creates Website and Intranet best practice guides,  and trains your in-house communications staff to excel at online writing. Tangible Words has over 25 years of experience helping SMEs, non-profit corporations and government departments across Australia and Canada communicate with their audience in more [Tangible] words.

 

Starting her professional life as a Literacy Expert and Senior English teacher, Alysha understands how people read online, is an excellent team facilitator and knows how to edit your idea flow to get strategic communication projects off the ground.

“Knowing which strategic content marketing tasks to tackle…”

“Knowing which strategic content marketing tasks to tackle in sequence is critical for the Ontario East Economic Development Commission (OEEDC) . Tangible Words created a Communications Plan and Content Strategy to help our Innovative Rural Opportunities Sector Team organize our ideas, consult industry research and better understand how to separate and satisfy the differing needs of our target audiences. Now we’re using Tangible Words’ easy-to-follow Marketing Tools Calendar to forecast our budgets and make sure every marketing message will be aligned with our Communications Plan. Tangible Words even worked to an aggressive timeline we required for funding.”

Shelley Hirstwood, Board Member, Ontario East Economic Development Commission (OEEDC)

‘Learn to Use WordPress For Your Business’ Workshop – March 6th, 2014

Tangible Words has partnered with the Loyalist Training and Knowledge Centre to provide a ‘Learn to Use WordPress For Your Business Website or Blog’ workshop in Belleville on March 6th, 2014.

Loyalist-Training-and-Knowledge-Centre 'Learn to Use WordPress For Your Business' Workshop - March 6th, 2014Learn to Use WordPress Workshop on March 6th, 2014

Been wondering about how to get started with, and make the most of, WordPress for your business blog or
company website? Everyone keeps talking about WordPress because it’s the #1 Free Online Blogging and
Website Software. This full day workshop will save you the time it takes to familiarize—and master—
Wordpress whether you’re a business blogger or using it for your business website. We’ll be in a computer
lab so you can try it out, ask questions and discover how this innovative Web 2.0 software can boost your
business (and save you money) online.

WHO SHOULD ATTEND:

  • Marketing Managers and Communications Coordinators
  • Administrative Staff
  • Team Leaders and Managers
  • Human Resource Managers
  • Business Development and Sales Staff
  • Blog and Social Media Writers

WHAT YOU WILL LEARN:

  • How to navigate the software and WordPress’ key terms.
  • Key copywriting techniques for more engaging online writing.
  • The connection between your website, social media and Seach Engine Optimization (SEO)
  • How to publish content – and schedule it in advance.
  • The best way to organize information on your website.
  • How to control spam and what other people post on your blog.
  • PLUS – 7 Essential Free Business “Plugins” for your site.

BENEFITS TO INDIVIDUALS:

  • Confidence to use industry-leading free software to empower your website.
  • Understand how to boost your online presence with WordPress.
  • Clarify how to get your website, social media and SEO to work together.

BENEFITS TO ORGANIZATION:

  • Develop a leader in your organisation who can spearhead your online presence.
  • Prepare your team to post engaging content more frequently online (in line with your strategy).
  • Understand the risks and benefits of using WordPress for your new website.

HOW TO REGISTER FOR THE LEARN TO USE WORDPRESS FOR YOUR BUSINESS WORKSHOP:

Date: Thursday, March 6th, 2014
Time: 9am – 3pm
Location: Loyalist College, 284B Wallbridge-Loyalist Road, Belleville, ON

Investment: $349 + HST – includes: classroom instruction, materials, parking, lunch and refreshments.

Register Today: Contact Madeleine Fraser
T: 613-969-1913 ext. 2294
E: mfraser@loyalistc.on.ca 

“An excellent presenter, Alysha makes content easy to understand…”

“Having had numerous occasions to work with the staff at Tangible Words with workshops, it is always a pleasure and invaluable experience working with them. Alysha Dominico is an excellent presenter, she definitely has a way with words that engages any audience and makes the content easy to understand.” Kasey Pollard, Hastings County

Keys to Increasing Open Rates and Responses to Your Emails Workshop

On January 28th, 2014 in Belleville, Ontario, Tangible Words in partnership with Loyalist Training & Knowledge Centre will be offering the ‘Keys to Increasing Open Rates and Responses to Your Emails, and Online Messages‘ full day workshop.

Loyalist-Training-and-Knowledge-Centre Keys to Increasing Open Rates and Responses to Your Emails Workshop
Email Marketing Workshop on Tuesday, January 28th, 2014 

Need to get in touch with new and existing clients consistently? Learn what it takes to get prospects to respond to your emails,
e-newsletters and other online messages in this full day workshop. Create campaigns online that nurture relationships and keep clients coming through the door. Learn from multiple examples, practice and time to write your next campaign.

WHO SHOULD ATTEND:

  • Marketing Managers and Communications Coordinators
  • Administrative Staff
  • Business Development and Sales Staff
  • Blog and Social Media Writers
  • Self-employed Business Professionals
  • Special Event Coordinators

WHAT YOU WILL LEARN:

  • Essential email and online message components to increase customer responses.
  • How to write topics your audiences want to hear.
  • Key letter components that prove your focus is on your target audience.
  • Top tips for creating campaign ideas that attract new clients.
  • How to build and nurture relationships from your website.

BENEFITS TO INDIVIDUALS:

  • Develop the skill set to manage your online messages more effectively.
  • Learn how to plan more effective direct message campaigns.
  • Discover a creative process for generating meaningful content.

BENEFITS TO ORGANIZATION:

  • Assess your current software’s usefulness and whether you’re over-paying.
  • Learn how to move the focus onto your target audience and meet your communication goals.
  • Create a plan for building and nurturing relationshisp with your website visitors and how to grow ‘your
    list.’

HOW TO REGISTER FOR THE EMAIL MARKETING WORKSHOP:

Date: Tuesday, January 28th, 2013
Time: 9am – 3pm
Location: Loyalist College, 284B Wallbridge-Loyalist Road, Belleville, ON

Investment: $349 + HST – includes: classroom instruction, materials, parking, lunch and refreshments.

Register Today: Contact Madeleine Fraser
T: 613-969-1913 ext. 2294
E: mfraser@loyalistc.on.ca 

5 Reasons You Need A Content Strategy Before You Need a Website Developer

In our last article we discussed avoiding one-stop shop website companies and, ‘How to Save Money when Redoing Your Business Website. Look for specialists for each area of your business website.

Here are 5 Reasons You Need A Content Strategy Before You Need a Website Developer:

  1. Accessibility: does your website communicate well with online reading software and captioning software?
  2. Search Engine Optimization of your website: does your website communicate well with search engines?
  3. User-friendly navigation of your website: can they quickly grasp the main ideas and immediately get what they need?
  4. Customer-focused messages and movement through your website: can readers get back to a place they wanted to go, do they have options for finding what they’re looking for? Is content suggested to them to make your website ‘sticky’ for the prospect?
  5. Your best self: have you examined your company from an external perspective to see if you’re really saying all the amazing things you can do for your prospects, so they want to work with you because of the messages on your website?

Next, find out why Website Copywriters Should Plan Your Content Not Just Write it.

 

 

Gov’n of Canada Strategic Communications Supply Arrangement (SA) List

Tangible Words is excited to announce that we are now on the Strategic Communications Supply Arrangement List
(EN# 578-113216/031/CX)  for all Departments in the Government of Canada. This supply arrangement is managed by the Public Works and Government Services Canada (PWGSC). Please refer to the Standing Offer Index.

What this means for you?

If you work for a Government Department and need Strategic Communications Planning or a Content Marketing Strategy, then you can apply through PWGSC to take a look at the companies available through the Strategic Communications Supply Arrangement List and also refer to the Standing Offer Index. To help your search, use EN# 578-113216/031/CX.

How we can help your Government Department:

  • Short or long term strategic communications;
  • Short or long term marketing planning related to a specific program, campaign or activity;
  • Strategic advice to senior executives on internal and external communications strategies and tools;
  • Communications and/or marketing objectives;
  • Determining target audiences;
  • Developing messages;
  • Identifying communications impediments and barriers;
  • Communications and marketing activities and products;
  • Producing calendar of events
  • Ongoing assessment and/or final evaluation of strategic communications and/or marketing planning implementation;
  • Communications evaluation framework and action plan;

Tangible Words looks forward to assisting Government of Canada departments with their Strategic Communications and Content Marketing needs. Please refer to the Standing Offer Index on the PWGSC site and the EN#578-113216/031/CX.

If you have any questions, please do not hesitate to contact us (1-855-287-3311) or fill out our contact form and we will be in touch within 48 hours.

 

The Importance of Building Your Business Online Brand

In case you missed it, we have been writing a series on Developing Your Online Brand as a guest blogger on HRreview. Articles of interest include:

  • Starting Your Business Blog
  • The Secret to Keeping Your Business Blog Healthy, Active, and Vital
  • The Rule of One Idea

In our next series we will discuss Google’s new Hummingbird algorithm and how it encourages company websites to answer their customer’s questions (using conversational) language. This ensures that people who are searching on Google will find the true ‘experts’ in that particular field. As a business owner, this is another way to build your online brand.

Improve Your Website Content Seminar in Hastings County: November 2013

Tangible Words will provide a Website Content seminar in Hastings County on November 26th, 2013.

What will you learn?

How can you better manage your website information to keep clients engaged and to reassure prospects? Here’s a seminar to help you transform your website into a powerful sales tool. Learn and apply 5 strategies to make your website content compelling to prospects. Understand how people read online, and discover how to share your expertise all under the guidance of an e-literacy expert, website copywriter and trained facilitator.

You will leave the seminar with:

☐   An Understanding of your target market.

☐   Headings and subheadings that work more effectively.

☐   Content focused on your customer (WII.FM?)

☐   Guidance on language and online writing styles.

BONUS inclusions for this workshop:

  • 21 Articles To Help You Improve Your Website Content’ E-book
  • ‘The 7 Steps to Improving Customer Engagement’ E-Course 

HOW TO REGISTER FOR THE SEMINAR?

Date: Tuesday, November 26th, 2013
Time: 6pm-8pm
Location: Ivanhoe Community Hall, 11379 Hwy 62 RR 5, Madoc, ON

Facilitator: Alysha Dominico, Tangible Words

Investment: Hastings County Wellness members (free); $10 for non-members (advance payment required).

Register Today: Contact Kasey Pollard
pollardk@hastingscounty.com or 613-966-6712 ext. 4012

Learn To Use WordPress For Your Business Workshop in Belleville

Tangible Words has partnered with the Loyalist Training and Knowledge Centre to provide a ‘Learn to Use WordPress For Your Business’ workshop in Belleville on November 26th, 2013.

Loyalist-Training-and-Knowledge-Centre Learn To Use WordPress For Your Business Workshop in Belleville

Learn to Use WordPress Workshop on Nov 26th, 2013

Been wondering about how to get started with, and make the most of, WordPress for your business blog or
company website? Everyone keeps talking about WordPress because it’s the #1 Free Online Blogging and
Website Software. This full day workshop will save you the time it takes to familiarize—and master—
Wordpress whether you’re a business blogger or using it for your business website. We’ll be in a computer
lab so you can try it out, ask questions and discover how this innovative Web 2.0 software can boost your
business (and save you money) online.

WHO SHOULD ATTEND:

  • Marketing Managers and Communications Coordinators
  • Administrative Staff
  • Team Leaders and Managers
  • Human Resource Managers
  • Business Development and Sales Staff
  • Blog and Social Media Writers

WHAT YOU WILL LEARN:

  • How to navigate the software and WordPress’ key terms.
  • Key copywriting techniques for more engaging online writing.
  • The connection between your website, social media and Seach Engine Optimization (SEO)
  • How to publish content – and schedule it in advance.
  • The best way to organize information on your website.
  • How to control spam and what other people post on your blog.
  • PLUS – 7 Essential Free Business “Plugins” for your site.

BENEFITS TO INDIVIDUALS:

  • Confidence to use industry-leading free software to empower your website.
  • Understand how to boost your online presence with WordPress.
  • Clarify how to get your website, social media and SEO to work together.

BENEFITS TO ORGANIZATION:

  • Develop a leader in your organisation who can spearhead your online presence.
  • Prepare your team to post engaging content more frequently online (in line with your strategy).
  • Understand the risks and benefits of using WordPress for your new website.

HOW TO REGISTER FOR THE LEARN TO USE WORDPRESS FOR YOUR BUSINESS WORKSHOP:

Date: Tuesday, November 26th, 2013
Time: 9am – 3pm
Location: Loyalist College, 284B Wallbridge-Loyalist Road, Belleville, ON

Investment: $349 + HST – includes: classroom instruction, materials, parking, lunch and refreshments.

Register Today: Contact Madeleine Fraser
T: 613-969-1913 ext. 2294
E: mfraser@loyalistc.on.ca