Your tourist destination has a lot to offer international, regional, and local visitors. You want to make it a bucket list destination. But you’re not sure how to attract tourists to your region? Your website is one of your most successful marketing tools to get consistent tourist bookings. But only if you design a tourist friendly website.
Your tourism website is your storefront. Whether you’re creating your website from scratch or looking to do a redesign you must ask yourself these questions. The answers are the key to creating a website that attracts tourists.
1. Why Is A Tourist Using Your Website?
Research! 81% of shoppers conduct online research before making big purchases (2014, Adweek). Tourists want to know where to stay, what to do, what to eat. And they want to be able to book it all too. Design a website that can do all of that for them.
2. What Are The Must-Have Tools To Design A Website?
3. Should You Use A Copywriter & Web Developer?
Yes! And I’m not just saying that because I am a copywriter. If you run a tourism website you probably consider yourself an expert in tourism. Copywriters and web developers are experts in words and websites. Copywriters and web developers are trained to create and design content better than anyone else. Create space in your budget for a copywriter and web developer and don’t forget, content first, then design!
Your website is one of many tools to get consistent tourist bookings. And creating a website that attracts tourists to your region is easy. Just have the right tools in place to create a website that helps tourists see your destination as you do: a bucket list travel spot.
Use this checklist so you know what your website needs to boost sales BEFORE you start rebuilding your website. It’ll save you time, money and aggravation and guarantee you’ll attract more customers online.
If you want to go on vacation – to a new city, on a camping trip, or a wine tour – you plan it first, right? Arriving at your destination, like an Ontario tourist region, with no plan wastes time and money. So if you want to create tourism websites travellers want to visit you need to spend time planning your content. Just like your tourists plan their vacations. To make prospective tourists excited to travel to your destination your tourism website needs to start with a plan – a map – of what and how you’re going to promote what you have to offer.
Just like your tourist region, your tourism website needs to make users fall in love with it so they’ll keep coming back.
For most businesses a website is a storefront. For your Ontario tourist region, your website offers the first glimpse into what your destination has to offer. Whatever amenities your region boasts, it’s easy to get caught up in creating a stellar final product that allows your region to sell itself. But focusing the final product omits one important element: the tourists you’re trying to attract to your website.
Treat your tourism website with the same care your prospective tourists treat their travel planning. Plan, write, then present your website. It’s their first glimpse of your region and keep your content user focused.
You know your Ontario tourist region has plenty to offer prospective tourists. The best way to reflect that in your tourism website is to plan, write, and present your region in a way that turns prospective tourists into return travellers.
Sign-up for this exclusive webinar so we can help you better understand:
– Why websites fail; so yours doesn’t,
– The real cost of a website and how to budget for it,
– How to improve your digital communications and create a digital strategy.