Content Partnerships

Paying for Content? Outsourcing To Professional Copywriters

Get rid of the notion that you have to do all your marketing content yourself: you don’t and you shouldn’t. Sometimes being too close to the message or trying to churn it out between other obligations does more harm than not saying anything at all.  Good marketing content takes a lot of effort and it’s not a process you can complete alone. We’re the experts and we can’t even do it at the level we’d like unless we give it to a dedicated person. When you pay into a content marketing content partnership you are paying to outsource the responsibility as well as the talent to get the job done (without draining your budget). We, as copywriters, have one job—to produce quality online content for you.

Why Good Content Marketing Doesn’t Start With The Writing

The actual written content happens near the end of the content marketing process. First you need to understand your audience and what they need. Not many organizations, especially non-profit, have the capacity to hire a dedicated staff responsible only for marketing content.  It takes time and focus to produce thoughtful content that engages your audience, not turn them off. This is why outsourcing to professional copywriters will benefit your business.

5 Steps to Good Content Marketing When Outsourcing To Professional Copywriters That Will Help You

  1. Brainstorm: Tangible Words Copywriters take the time to learn your business and define what messages are important to your target audience. This is when you can refocus and improve your message to better market your organization.
  2. Plan Now: is when you take what you learned from the brainstorming session and turn it into a content plan and communications strategy (CPCS). A plan removes the daily burden of trying to decide what you need to focus your efforts on so you can just do it.
  3. Schedule: You can use an editorial calendar to help you release content regularly at the right time using the right tools to best reach your target audience. It’s so much easier to focus on scheduled content needs and chip away at them in a strategic way.
  4. Write: After you’ve planned and scheduled, copywriters can write concise, simple language pieces for you like blogs and articles or press releases and sales letters without the burden of outdated words and ideas clouding the message.
  5. Post :You can do this part on your own. But, Tangible Words can help you decide which platform is best for the message and your target audience. We can provide a website information architecture or social media tool creation so all you have to do is copy, paste and post.

Get piece of mind and a professional writing support (without the long term commitment) to help you make your communication relevant, engaging and dynamic. This will help you win over your audience and please your bosses because the work is done on time and on budget without taking you away from other tasks.

Here’s More Ways Outsourcing to Professional Copywriters Help You Meet Your Marketing Goals

  • Trained Search Engine Optimization (SEO) Writing: We’re good at writing SEO content that gets you noticed online to reach your target audience and build your reputation.
  • Objective Messaging: We can be objective—something that can be difficult to be when you’re in the environment every day—and freshen up your message to generate new interest in your organization.
  • Social Media Expertise: Tangible Words specializes in online content and we keep current with the latest online tools for marketing and social selling (so you don’t have to). We can explain to you and help you decide if these tools are the right fit for your target audience.

Take 10 minutes to tell Tangible Words what you need and we’ll tell you how Tangible Words can help.

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More visitors to your page means more potential online sales. Here’s a FREE infographic to aid in boosting your online exposure. Learn SEO copywriting techniques so you’re found online first.

e8d91bf4-fead-4036-9198-a54b950cc5e5 Paying for Content? Outsourcing To Professional Copywriters

3 Benefits To Remember When You’re Automating Your Content Marketing:

In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

How Automating Your Content Marketing Makes Reaching Your Communication Goals Easier

When you take the time to write down the types of content you think you need, you are able to refine your content planning and devise ways to freshen it up or forget about it if it’s become irrelevant.

Plus, longer term scheduling lets you define messages that can be recycled. This means you can send out the same core messages (like seasonal events) but you can change up the language or add some new ideas without reinventing the wheel. This makes time for when you do have to have to dig a little deeper for inspiration, to frame new messages for things like fundraising campaigns or project success stories.

Here’s 3 Benefits To Remember When You’re Automating Your Marketing:

  1. You Can Pace Yourself
    When you’re super busy during the summer but you know December is slow, you can write a lot of content then and free up your time when you’re talents are needed elsewhere.
  2. You Can Make the Most of Social Media Tools
    The evolving ways to communicate can complicate a content plan. Taking a look at your editorial needs for a year can help you pinpoint where you want to put your marketing efforts and limit jumping on a new media bandwagon without identifying how it will benefit you.

“This doesn’t mean you’re not going to want to use these new social media tools, however, when you have a plan you can spend more time figuring out how to use them and less time pulling content out of a hat to keep up.”

3. You Can Pass It On

You can take your editorial calendar and easily assign tasks to coworkers. Take advantage of a gifted social media user or subject matter expert willing to help publicize the organization. Plus, if you’re still a bit doubtful of passing the writing torch you can get them content writing training.

Copywriters Can Help You Get Your Content Out On Time

Even after you’ve planned your year, lined up some coworkers to help, and started drafting your blog posts you might still find that time is limited. Get help from professional website copywriters, in Ottawa, Toronto, Belleville, Bancroft, or Melbourne, who’ll take your calendar topics (or help you define them) and create the content you need when you need it. Plus they’ll make sure your messages are effective at reaching the target audiences you’ve defined.

Find your peace of mind and see a return on investment with Tangible Words quality assured process from one-off writing assignments to yearly content partnerships that will help you meet your communication goals.

How To Plan Your Email Marketing Campaigns & Generate Qualified Leads

Email marketing is still an effective way to reach interested buyers. You can keep your emails out of your recipients’ trash folder when you pay attention to four essential components of successful email campaigns.
Find out what word you need in your email subject line to guarantee a higher open rate, plus:

  • What B2B marketers use most to generate more sales,
  • How your email campaign increases your sales leads,
  • Who you should be sending your emails to regularly.
8ffcf1f4-e56d-4f60-8de2-8c671f3a6b11 3 Benefits To Remember When You’re Automating Your Content Marketing:

“I have saved thousands of dollars by working with Tangible Words”

“Tangible words has demonstrated their ability to improve my Australian business, by delivering a service that ‘Hits the Mark’ with our target market.  Alysha demonstrates a very talented ability to find the unique points of difference that I can’t see in my own product and service and  deliver  ‘a message’ in such a way that it creates a compelling reason why customers need to buy into my business.

Tangible Words helped me save thousands of dollars by planning and mapping out exactly the what, where and why of my product and services, to better define my target market needs’ and create customer messages that will help them make purchasing decisions.

I was redeveloping my website for the third time before I started working with Tangible Words. It was only in working with Tangible Words that I finally found a marketing expert who understands my unique product, service and can tangibly communicate that offering succinctly to my target market.

The Content Partnership with Tangible Words has allowed me to utilize Alysha Dominico’s amazing organisation skills, keeping me on priorities and my ‘A Game’ for selling. I get immediate responses to questions when needed and her experience and background gives me different perspectives to think about before making important marketing decisions.

On top of it all, Alysha has demonstrated supportiveness, patience and understanding through the initial start-up phase of my website and business.

I look forward to continuing  my relationship with Alysha and Tangible Words, they have been instrumental, from the get-go, for defining and shaping my success.”

– Julie Richardson, Founder, Miamba